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1 st EUREKATOURISM+ Workshop: Best Practices in Travel & Tourism Innovation

EUREKA Secretariat, Brussels, 22 nd May 2014. 1 st EUREKATOURISM+ Workshop: Best Practices in Travel & Tourism Innovation. What is Portbooker.com?. World LEADERS in berth bookings. + 8.600 marinas featured, free PortManager + 1 milion visits per year + 18.750 berth bookings managed

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1 st EUREKATOURISM+ Workshop: Best Practices in Travel & Tourism Innovation

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  1. EUREKA Secretariat, Brussels, 22nd May 2014 1st EUREKATOURISM+ Workshop: Best Practices in Travel & Tourism Innovation

  2. What is Portbooker.com? • World LEADERSin berth bookings. • + 8.600 marinas featured, free PortManager • + 1 milion visits per year • + 18.750 berth bookings managed • “Shy” company with high visibility on the press: “Expedia for Yachters”, “Mooring Glory” • Now also an IT driver for the whole nautical sector (EasyPier, YachtScanner, Unimarina,…)

  3. …what is Portbooker.com? • Our most important asset is our REPUTATION in the industry (Marinas & Customer Service) • THE TEAM is the key to success • IT Dept. 8 people • Commercial Dept. 3 people • Operations Dept. 2 people • Content Dept. 2 people

  4. “Switch” to drive change in habits and improve transparent and secure transactions in the nautical industry (berths, REFIT, marine freight, charter, boat-listings) as an OPEN standard • Marinas are the HUB of these transactions • The right drivers and partners: Experts’ Committee, YachtWorld, Travelport,… • It all starts with a STANDARD coding such as with airports

  5. A change in habits… Nowadays: • Low penetration of IT in “traditional” procedures • Main cultural barriers: language & time zone • Difficulties to get relevant nautical statistics … with Unimarina: • The NAUTICAL” IATA” as a project by and for the nautical industry,… main opinion leaders on board • Easy, fast and secure e-transactions as it is now widely spread for air travel & air cargo

  6. What is a GDS? The GDS (Global Distribution System): • It all started when the President of American Airlines sat next to an IBM executive on a flight in 1953 • An unique STANDARD to support all business connections and transactions • A HUB where clients and suppliers can develop their relationships and determine business rules • Helps BOOST business in the sectors in which is implemented (clear example in air travel)

  7. Unimarina example: berths

  8. Unimarina Today • All +8.600 marinas coded on Unimarina.org • Webservices for transactions of 6 nautical products and services mentioned • Experts’ Committee evolved after two events into a RELEVANT and INFLUENTIAL UNIMARINA COMMITTEE • Key event in Turkey June 2014 at the ICOMIA World Marina Conference

  9. THANKS !!! • Andy Halcón • ahalcon@portbooker.com • Commercial and Operations Director • +34 971 43 99 21 // + 34 600 51 70 87

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