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Best Western International

Best Western International. Sandy Taylor Director, Worldwide Sales Corporate, Government and Travel Agency Programs. AGENDA. Brand Overview Pricing Strategy Market Strategy Sales Team. BEST WESTERN OVERVIEW.

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Best Western International

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  1. Best Western International Sandy Taylor Director, Worldwide Sales Corporate, Government and Travel Agency Programs

  2. AGENDA • Brand Overview • Pricing Strategy • Market Strategy • Sales Team

  3. BEST WESTERN OVERVIEW • BWI is the world's largest hotel brand with more than 4,000 hotels in 80 countries • 2200 + Hotels in NA • BW offers members the unique advantage of retaining their independence while providing the benefits of a full-service, international lodging affiliation offering a global reservations system, marketing, advertising, purchasing, training and quality standards. • BW has been a cornerstone in U.S. markets for 60+ years and in Europe for 33 years. • All BWI hotels are independently owned and operated • BWI is a membership organization not franchised

  4. CHAIN PRICING STRATEGY • In 2008 the BAR model was implemented Worldwide • Sunset of the published corporate rate • Dynamic pricing was implemented • CCRA is a percentage discount • 10% off BAR in North America • Plus 10% commission* *must have a valid IATAN/ARC/TIDS/CLIA number

  5. CHAIN PRICING STRATEGY

  6. Global Standards • Free HSIA • Free in room coffee/tea maker • In room iron and ironing board • Hair dryer • Free local, 800# and long distance access as well as incoming faxes • Continental or Hot Breakfast • 50% of rooms guaranteed to be non-smoking

  7. MARKET STRATEGY • Product Descriptor Strategy • Best Western • Best Western Plus • Best Western Premier

  8. TRAVEL AGENT EDUCATION

  9. TRAVEL AGENT EDUCATION Please click here to view our Travel Agent Education website WWW.BESTWESTERN.COM/TRAVELAGENTAWARDS/ALL

  10. TRAVEL AGENT EDUCATION

  11. TRAVEL AGENT BENEFITS • Best Cheque – Best Western’s global commission payment program • Guarantees commission to all IATA/ARC/TIDS/CLIA agents worldwide • Travel Agent Help Desk • 800.334.7234 • Travel Agent Discounts • 50% or greater in North America subject to availability • 25% or greater Internationally subject to availability

  12. CUSTOMER LOYALTY PROGRAM

  13. BEST WESTERN REWARDS • It's FREE • Clients EARN 10 points for every U.S. dollar spent or 250 airline miles per stay • Points can be used towards airline miles, gift cards

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