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Intro to Marketing

Intro to Marketing. Mr. Bernstein Marketing Research, Glencoe pp 592-603 December 13, 2013. Intro to Marketing Mr. Bernstein. Marketing Research The process of gathering, analyzing and reporting information related to marketing of products

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Intro to Marketing

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  1. Intro to Marketing Mr. Bernstein Marketing Research, Glencoe pp 592-603 December 13, 2013

  2. Intro to MarketingMr. Bernstein Marketing Research The process of gathering, analyzing and reporting information related to marketing of products Requires a marketing information system that stores, analyzes and distributes information to decision-makers Includes target market data, customer profiles, attitudes & opinions on both products and brands, competing product info, others

  3. Intro to MarketingMr. Bernstein Attitude and Opinion Research Satisfaction surveys, opinion polls, focus groups Market Intelligence Define size, location and makeup of market Media Research Data on the effectiveness of advertising media Product Research Learn effect of product design, packaging and usage

  4. Intro to MarketingMr. Bernstein Marketing Research issues Qualitative vs Quantitative Is always budget-constrained

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