Speech Privacy System

1. Speech Privacy System Scott Lauback VP Sales and Marketing Cambridge Sound Management, LLC Mark Szwejczewski Sound Masking Service

2. Topics • Cambridge Sound Management • What is speech privacy and why are people concerned about it? • How does Oasis improve acoustics in office environments • Oasis Speech Privacy System

3. Cambridge Sound Management • Developers of Qt Quiet technologyTM • Decades of experience built into our products • Product spin-off from “the fathers of workplace acoustics” Acentech/BBN / CSM since 1999 • Our acousticians invented and developed all three previous generations of sound masking technology • Headquartered in Cambridge, MA • Worldwide network of Premier Resellers Qt Quiet technology™ is a trademark of Cambridge Sound Management, LLC

4. Economics of Privacy In the USA, a 10 year research project was conducted to determine the breakdown of the cost of an employee in an office, as shown below. The results also definitively confirmed that an office environment with more privacy and less distractions, had a positive impacton workerefficiency and reduced office operating cost. BETTER PRIVACY = BETTER EFFICIENCY = LOWER COST 82% 18% Employees work cost Salary, insurance, education, social fund Operating cost Work stands, energy, daily used materials, media, cleaning

5. - What is speech privacy and why are peopleconcernedabout it? - Why is there a demandfor speech privacy solutions? - Why is there a problem?

6. Mineral Fiber tiles 122 – 137cm 1,8 x 2,4 = 4,3m2 Construction TrendsCubicles & Open Plan TODAY • Trends: • Lower partition height • Lower ceilings • Smaller cubicles • Increased density • Less sound absorption YESTERDAY Fiber Glasstile 152 – 182cm • Result: • Reduced cost • Increased distractions • Reduced productivity 3 x 3 = 9m2

7. Result: Reduced cost Decreased privacy YESTERDAY TODAY Construction TrendsPrivate Offices • Trends: • Poor sound proofing • Reduced plenum barriers

8. Who Benefits fromSound Masking? Many industries: - Healthcare HIPAA) - Finance (GLBA) - Insurance - Legal • Any size office • New Construction • Build-outs and re-designs • Existing facilities Many Applications: - Waiting rooms - Office Environments - Call centers - Executive/HR offices

9. Cubicle Area 1) Reduce distractions in open plan offices • Solution: - Sound masking needs to be added throughout the open office area • Benefit: - Conversations will be less intelligible and therefore less distracting Employees don’t want to be distracted by the conversations of others

10. Hallway & Cubicles Area CEO’s Office 2) Provide privacy for an executive’s office • Solution: - Sound masking needs to be added in the hallway and cubicle area • Benefit: - People outside of the office won’t be able to hear confidential information The executive doesn’t want people outside of her office to hear her private conversations REMEMBER:Sound Masking is for the benefit of the listener, not the talker!

11. Psychiatrist’s Office Waiting Room 3) Provide privacy in a waiting area outside of a doctor’s office • Solution: - Sound masking needs to be added in the waiting room • Benefit: - People outside of the office won’t be able to hear the confidential conversations The psychiatrist doesn’t want people in the waiting area to hear her private conversations REMEMBER:Sound Masking is for the benefit of the listener, not the talker!

12. Bill’s Office Paul’s Office 4) Provide privacy between private offices • Solution: - Sound masking needs to be added to both offices • Benefit: - Neither party will be able to overhear confidential conversations Neither Bill nor Paul want the other to overhear their confidential conversations

13. What is Sound Masking? • Adding sound to eliminate sound • Counterintuitive… but it works!

14. Demand is Exploding… - Reduce Distractions! - Improve Productivity! - Increase Privacy!

15. Demand Drivers • Productivity • Increase focus, decrease distraction • Privacy • Healthcare & financial industries mandate protection of client information (HIPAA, GLBA) • All industries must protect confidential conversations • Construction trends • Creating a need for sound masking systems

16. Will Any Sound Do? • Any sound can cover speech- sort of! • Rain, music, HVAC, etc. • Needs to be too loud to be effective (floodlight to cover the flashlight) • Hot spots can’t be avoided • Sound Masking uses a specific sound to effectively mask speech- with better results

17. The Sound Masking Sound • Same sound spectrum as human speech in order to be effective at masking speech • As quiet as possible for the applications • Pleasant and unobtrusive • Uniform with no hot spots

18. The Practical and Technical Considerations

19. In Open Offices, Sound Travels FAR! 200 Moderately Intelligible Talkers Distractions travel 25 Meters 150 Very Intelligible Talkers Example A:Open Office with ‘No Partitions’ OR Panels lower than < 120cm

20. 1.5m Panel Systems Definitely Help 30 Very Intelligible Talkers 40 Moderately Intelligible Talkers Example B:Open Office with 150cm Panels OR Open Office with partitions 120cm + Sound Masking

21. Adding Oasis is the Best Solution 5 Moderately Intelligible Talkers Example C:Open Office with: 150cmpartitions andSound Masking

22. Good Workplace AcousticsThe ABCs • Absorb:with sound-absorbent building materials • Block:with walls to the deck and high cubiclepartitions • Cover: with sound masking Sound Masking has the most impact and is the most cost effective solution!

23. What is a Speech Privacy System?An Electro-Acoustic Architectural Systemthat Increases Privacy and Reduces Costs. • Proven to be the most cost effective tool available today for increasing privacy • Works synergistically with walls, barriers & panels and ceiling tiles • Allows informed trade offs between: design/performance/cost

24. Control Module: GREEN: Very low power Pre-programmed sound Up to 2’800m2 per control module Emitters: Miniaturized, omni-directional Typically installed in ceiling tile Housing options for all ceiling types Cables & Connectors Pre-terminated CAT 3 cables RJ-45 connectors and jacks Paging/Music Module Adds paging and/or music Uses same speaker network Oasis Qt™Sound Masking System

25. Oasis QtTMThe Qt Quiet technologyTM Difference • Direct Field • for a uniquely uniform sound. No “hotspots” • Pre-programmed sound • for a remarkably unobtrusive experience • Plug & Play • for the simplest specification and installation • Flexible • for installation in any environment • Adapted to paging and music distribution • for fewer system components Oasis Qt ™ and Qt Quiet technology ™ are trademarks of Cambridge Sound Management, LLC

26. Direct Field Sound Masking: Generating Sound Where You Need It Roof deck Ceiling Central Generator Omni-directional speakers radiate directly into office space below

27. Installed Emitters Typical dropped ceiling installation Custom installation on existing structure Speakers Enclosure for wooden beams Enclosure for steel trusses

28. How is Oasis Different from the Competition

29. Unpredictable, non-uniform sound “Hot spots” & “spill” can’t be avoided Complicated specification & installation Extensive post-installation tuning Theirs:In-Plenum Systems

30. Ours:Direct-Field System • Consistent, uniform sound • No “hot” spots • Simple specification & installation • No Tuning Required! Oasis Qt ™ is a trademark of Cambridge Sound Management, LLC

31. Primary Oasis Qt™Benefits over The Competition In-plenumOasis QtTM

32. Typical Oasis QtTM Specification • Emitters are laid out on a grid based on ceiling height (a typical 2,74m ceiling) uses a (3,05m x 3,05m) grid • Up to 300 emitters per control module • One control module per zone (a zone is either private offices or open areas – not both!) It’s really that easy! Oasis Qt ™ is a trademark of Cambridge Sound Management, LLC

33. Typical Layout

34. Oasis QtTM Success Story Phoenix Wealth Management Headquarters, Hartford, CT • National Historic Landmark • 15 floors; 5580m2 • 38 zones integrated • Expanded to paging

35. Oasis QtTM Success Story Michigan Information Technology Center,Ann Arbor, MI - National hub of 2nd Generation Internet - 2 floors, 2790m2 - 18 independently-controlled zones

36. Oasis QtTM Success Story Williams CollegeSchow Science Library Williamstown, MA - 12,2m ceilings with skylights - Walls of brick, glass, plaster - 1116m2 - Library had been too quiet - Adding sound masking reduced the effect of reverberations and greatly minimized distractions

37. Oasis QtTM Success Story Bank of America, National Help Line Call Center Boston, MA - 200 call center associates - 3535m2 - A highly - productive work environment

38. Oasis QtTM Success Story Wells Fargo - Speech Privacy System and Paging installed - 9500m2 - Open offices

39. Bank of America Boston Scientific Cigna Dental Dana Farber Cancer Institute General Electric Herman Miller Hewitt Husky Canada – Shanghai Keane Corporation Marsh McLennan Mass General Hospital Merrill Lynch MIT Monster.com Northrop Grumman Northeastern University One Beacon Insurance Pella Corporation Shell Oil - Philippines Jones Lang Lasalle Steelcase Wallmart Wells Fargo Wyeth Partial list of End-User Customers

40. Economics of Privacy In the USA, a 10 year research project was conducted to determine the breakdown of the cost of an employee in an office, as shown below. The results also definitively confirmed that an office environment with more privacy and less distractions, had a positive impacton workerefficiency and reduced office operating cost. BETTER PRIVACY = BETTER EFFICIENCY = LOWER COST 82% 18% Employees work cost Salary, insurance, education, social fund Operating cost Work stands, energy, daily used materials, media, cleaning

41. Can you benefit from a Sound Masking System? If you - Have workers who are distracted by conversations or activities around them Or - Need to improve the confidentiality of discussions among workers / customers Then the answer is YES!

42. Thank you for your attention ! SOUND MASKING SERVICE Mark Szwejczewski, Sales & Marketing Tel. +48 71 710 46 25 Tel/Fax. +48 71 367 22 05 Mob. +48 601 086 039 E. info@soundmasking-office.eu www.soundmasking-office.eu