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BRANDING AIMA - 2 nd National Brand Summit

Learn about the importance of strategic alliances in advertising, as demonstrated by successful partnerships like Disney & McDonald's and Apna Bazar & Radhakrishna Foodland. Discover how media organizations like The Indian Express and The Hindu have created cost-effective advertising platforms. Explore the branding success stories of companies like Maruti-Suzuki, Hero-Honda, BPL-Sanyo, and more. Also, delve into the impact of entertainment alliances with shows like Nach Baliye and celebrities like Yuvraj Singh and Aishwarya Rai Bachchan. Get insights into brand alliances in various sectors like corporate, fashion, and internet, and learn how they have contributed to their success. Uncover the marketing strategies used by popular destinations like Kerala and the Taj Mahal. Explore the influence of education institutes like IIT and IIM as well as the rise of luxury brands such as Chanel and Rolex. Understand the power of media through channels like MTV and The Times of India. Appreciate the influence of personalities like Mahatma Gandhi and Andy Warhol on brand perception. Finally, gain insights into successful retail, service, and spiritual brands like Wal-Mart, Apollo Hospitals, and Sathya Sai Baba.

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BRANDING AIMA - 2 nd National Brand Summit

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  1. BRANDINGAIMA - 2nd National Brand Summit Prof. Atul Tandan Director MICA Ahmedabad

  2. Alliance • Disney & McDonalds have had a 10 years marketing and merchandising • Apna Bazar In Alliance With Radhakrishna Foodland • Cricinfo with ESPN • Media alliance for appointments advertising - The Indian Express, The Hindustan Times, Mid-Day • Cost-effective advertising alliance for reaching a diverse audience, was launched by four media organisations - The Hindu , Eenadu, The Siasat Daily and Hindi Milap

  3. Hybrid • Maruti-Suzuki • Hero-Honda • Kawasaki-Bajaj • BPL-Sanyo • Tata-AIG • ING-Vysya • Royal Insurance & Sun Alliance

  4. Entertainment • Nach Baliye • Indian Idol • Film Fare Award • MTV • Kaun Banega Crorepati • Bollywood • Screen Award

  5. Celebrity • Yuvraj Singh • Amitabh Bachchan • Mahendra Singh Dhoni • Preeti Zinta • Aiswarya Rai Bachchan • Aamir Khan • Shahrukh Khan

  6. Gender

  7. Art • M.F. Husain • F.N. Souza • S. H. Raza • Akbar Padamsee • Tyeb Mehta • Ram Kumar • Gaitonde

  8. Breakway • Nike • Pantaloon • Starbucks • Café Coffee Day • Apple

  9. Commodity • Ramdev Masala • Tata Salt • Ashirvaad Atta • Balrampur Chini (Pyaar, Dulaar, Sanskaar) • Kohinoor • Dhara • Haldirams • Bikanerwala

  10. Corporate • Tata Son’s • Asian Paints • Dr. Reddy’s • Aditya Birla Group • Mahindra & Mahindra • Reliance Industries • Bharati Airtel

  11. Cult • Acharya Rajneesh • Apple • Linux • Oprah Winfrey • Jimmy Buffett • StarTrek • Harley-Davidson • Van Shoes • World Wrestling Entertainment

  12. Destination • Kerala – God’s Own Country • Rajasthan • Goa • Taj Mahal • Sillicon Valley • Madam Tussad Wax Musum • Niagara Falls

  13. Education • Indian Institute of Technology • Indian Institute of Management • Indian School of Business • Indian Institute of Foreign Trade • National Institute of Fashion Technology • National Institute of Desing • Mudra Institute of Communications Ahmedabad

  14. Fashion • Hidesign • Wills Lifestyle • Gucci • Chanel • Christian Dior

  15. Internet • Rediff.com • Yahoo • Google • Shaddi.com • Jobs.com • Indiainfo.com • Indiatimes.com

  16. Luxury • Park Avenue • Allen Solly • Reid & Taylor • Wills Lifestyle • Rolex • Chanel • Dior • Fendi

  17. Media • MTV • Aaj Tak • Radio Mirchi • The Times of India • The Economic Times • Malayala Manorama • India Today • Business World

  18. Nation • Brand India • Brand Singapore • Brand China • Brand New Zeland • Brand Australia • Brand UK • Brand USA

  19. Personality • Mahatma Gandhi • Rabindranath Tagore • Indira Gandhi • Marilyn Monrose • John Linnon • Andy Warhol

  20. Product • Shahnaz herbals • Chawanprash • Bisleri • Colgate • Parachute • Godrej • Videocon

  21. Retail • Pantaloon • Reliance Mart • West Side • Shopper’s Stop • Wal-Mart • Subhiksha • FoodWorld

  22. Service • HDFC Bank • LIC of India • TCS • Jet Airlines • Blue Dart • BSNL • Apollo Hospitals • ICICI Bank

  23. Spiritual • Adi Sankaracharya • Aurobindo Ghosh • Sathya Sai Baba • Ravi Shankar • Morari Bapu • Guru Maa • Acharya Rajneesh

  24. Thanks Prof. Atul Tandan E-mail: pat@mica.ac.in

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