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Northwire Designs Next Generation Anti-Counterfeit Technolog

Partnering to protect you against “knock offs” with measures that range from invisible to interactive

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Northwire Designs Next Generation Anti-Counterfeit Technolog

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  1. NorthwireDesignsNextGenerationAnti-CounterfeitTechnology IntoYourProducts Partneringtoprotectyouagainst“knockoffs”withmeasuresthatrangefrominvisibletointeractive Osceola,WI,March21,2014–ReleasedMarch21,2014bytheMinneapolisonlinemarketing agency,Brandography:Cableengineeringcompany,Northwire,Inc.,(NWI)deploysanti- counterfeittechnologytoprotectcustomersagainsttheflourishingcounterfeitwireindustry.Their nextgenerationofverificationtoolssafeguardsconsumersagainsthazardsthatcanrangefrom injurytorevenueloss.Thesophisticatedmulti-billiondollarglobal“graymarket”demands cooperativeeffortsbetweenOEMs,distributors,resellers,consumers,watch-dogorganizations andgovernmententities;NWI’snewestanti-counterfeitingmeasuresdemonstrateanotherlayer ofcommitmenttoitsvaluedcustomers. Counterfeitingcancausephysicalinjuries,negativelyimpactrevenue,anddamageacarefully builtreputation.Protectionagainstcounterfeitingstartswitheducation,andthatispreciselythe foundationofNorthwire’scollaborativeeffortswithcustomers.NWI’swarningstoconsumers aboutinherenthealthandsafetyrisksassociatedwithimitationproductsareparamountintheir efforts.Continuingtheeducationalthemeofriskavoidance,NWIalsoprovidestipsandtechniques soconsumerscanidentify“knockoffs”beforepurchase. Thewirecompany’sproactiveapproachemploysamoreaggressivestrategywitha comprehensiveseriesofanti-counterfeitofferings.“WorkingcloselywithNWIR&D,strategic supplychainpartnersandourproductdevelopmentengineers,wehavedesignedadynamicrange ofcapabilities.Fromcoverttoovert,ouranti-counterfeitmeasuressuitawidevarietyof

  2. applications,”statesBradSteege,TechnicalSalesManagerandindustryveteranof15years.applications,”statesBradSteege,TechnicalSalesManagerandindustryveteranof15years. “Invisibletothehumaneye,ourauthenticationtechnologycannotbedetectedbyageneral physicalexamination.Dependingonthecustomers’preference,thiscovertcapabilityoffersfour distinctlayersofdetectiontoselectfrom,”explainsSteege. Meanwhile,overtexamplesofauthenticationrangefromlesssophisticated,likeacustomlegend withaproductspecificULlistedpartregisteredtotheOEMorcustomer,tomoreadvanced authenticationmeasures,includingcustomdesignedover-moldedprintedcircuitboardsandsmart chipsthatvalidatetheOEMorcustomer.Essentially,itisaserialnumberthatuniquelyidentifies theproductandtracesitssupplychainpathtotheOEM. WhileNWI’santi-counterfeitmechanismscanproveeffectiveinthebattleagainsttheprospering piracyindustry,itisvitallyimportanttoemphasizethecounterfeitcables’countlessrisks. NorthwirewarnscustomersabouttheTop10Hazards: No. No. No. No. No. No. No. No. No. No. 10Severeenvironmentalandpropertydamage 9Electrocutionduetolackofstandardsafetymechanisms 8Riskofelectricalfires,toxicsmoke,andcatastrophiccombustiondamage 7Liability,fines,andpotentialcriminalprosecution 6Shortercablelifespan 5Greatlyreducedsignalintegrity 4Slownetworksystemsspeedwithdisproportionatedowntime 3Poorreputationforyourbrandandproducts 2Lossofrevenue,companycertificationsorstandingsamongcompetitors 1Lossoflifeduetoelectrocution,fires,smokeandcombustion Stayvigilanteandlearntoidentifycounterfeitgoodsbeforeyouintroducethemtoyourvaluable supplychain.NWIremindscustomerstoalwaysconfirmthefollowingwhenselectingacable manufacturer: *Isthemanufacturerauthorizedtoproducethistypeofcable? *Haveyouverifiedalltrademarks,servicemarksandcopyrights? *Istheprice“toogoodtobetrue”? *CanyourequestaCertificateofConformance(CofC)fromtheOEM? *Hasthecableundergonefulltesting? *Arematerialindicatorssolid? *Canyousamplebeforeyoubuy? Northwireisawoman-ownedsmallbusiness(WOSB)withtwostrategicallypositionedregional locationsprovidingrapidservicetoNorthAmericaandinternationalmarkets.Cost-competitive solutionsaredesignedandmanufacturedwithprideintheUSA.Driventodeliverservice excellence,thecablemanufacturerexcelsinproducingcustomtechnicalsolutionsaswellas contractengineering.Offeringcontractmanufacturinginadditionto8,000standardwireandcable products,NWIisdedicatedtocontinualimprovementandincreasingitscustomers’competitive advantage. Forgingahead,NWIfeaturesabroadrangeofengineeringdisciplinesandcomplimentaryservice offerings.Northwire’sinnovativecapabilitiesincludetechnicalwireandcable,retractilecords, cableassemblies,connectors,harnesses,customcablecreationandcontractmanufacturingfor

  3. diverseapplicationsinlifesciences,aerospaceanddefense,industrialandenergymarkets.diverseapplicationsinlifesciences,aerospaceanddefense,industrialandenergymarkets. NWIinvestsheavilyincompany-wideprofessionalcertificationsinSixSigma,lean,Project ManagementandAmericanSocietyforQualitytoachievethehighestqualityandthefastestlead timesforanyvolume.Additionally,NorthwirehasearnedcertificationstoISO13485:2003,ISO 9001:2008andSAEAS9100C:2009.Thecompany’squalitycontrollaboratoryisqualifiedbyCSA InternationaltoISO17025.Workingcollaborativelywiththirdpartytesting,NWImaintains variousUL,ANSI,CSA,cUL,cULus,CE,NEC,IEEE,NPFA,SAE,ABS,OSHA,MSHAapprovalsand more. NWIisthetoppartnerforsuccessandfield-provenwithover42yearsofdesign,testing, developmentandmanufacturingexperience.RelyonNorthwirecablesupplier’ssubjectmatter expertstonavigatecomplexdomesticandinternationalstandards,agencycompliance, environmentalregulationsandelectrical,mechanical,ergonomic,aestheticandend-user requirements. Protectconsumerhealthandsafetyandyourbusinessfromliabilitybyprocuringcablesolutions fromNorthwire(OriginalEquipmentManufacturer)oranapproveddistributor.Learnmoreabout anti-counterfeitingmeasuresorreportasuspectproducttocableinfo@northwire.comorclickLive Chatonwww.northwire.com. AboutNorthwire(www.northwire.com) CablemanufacturerNorthwire,Inc.,celebratingover42yearsofinnovation,isaregistered woman-ownedsmallbusiness(WOSB)withcorporateheadquarters,manufacturingand engineeringinOsceola,WisconsinandwireandcablemanufacturinginSantaTeresa,NewMexico. Thecableengineeringcompanyisthepremierpartnerforthedesign,manufactureandcontract servicesofcustomtechnicalproductsincludingwireandcable,retractilecords,cableassemblies, connectors,harnesses,injectionmolding,over-molding,andcontractmanufacturingandisan OEM(OriginalEquipmentManufacturer)fordiverseapplicationsinlifesciences,energy, aerospace,defense,milspec,industrial,machinevision,architecturallighting,underwater,harsh dutycordandmore. NorthwireisamemberofLifeScienceAlley,NDIA(NationalDefenseIndustrialAssociation),NCMA (NationalContractManagementAssociation),RIA(RoboticsIndustriesAssociation),AIA (AutomatedImagingAssociation),FieldbusFoundation,ODVA(OpenDeviceNetVendors Associations)andWAI(WireAssociationInternational),amongothers. Formoreinformation,visitwww.northwire.com. Contact: CathyKirschner Northwire,Inc. 110ProspectWay Osceola,Wisconsin54020 1-800-468-1516 pr@brandography.mobi http://www.northwire.com ###

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