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Research 201

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Research 201

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  1. Bravo Research 101

  2. Agenda • Introduction • Bravo Research 101 • Viewer Benefits • Top Chef Marketing/Media Plan • Q&A Source: XYZ

  3. Introduction Jeremy LejeunePrimary Research Manager Charlotte HarneyDigital Research Manager Lily YaoConsumer Marketing Director

  4. Bravo Research Overview Bravo Research supports… Programming Development Production Sales Marketing Press/PR Emerging Media Finance Digital

  5. Bravo Research Overview Four teams within Bravo Research Ad Sales Program Primary Digital Source: XYZ

  6. Bravo Research Overview Program Research • Marketing campaigns & press • Program planning • Audience profiles • Television program ratings

  7. Bravo Research Overview • Focus groups • Surveys • In-depthinterviews Primary Research Is the Bravo mobile site easy to navigate? Are the links to feature articles easily identified?

  8. Bravo Research Overview Ad Sales Research • Marketing partnerships & campaigns • Brand & category opportunities • Upfront messaging • Audience insights for sales teams

  9. Bravo Research Overview Digital Research • Transmedia initiatives • Social media • Mobile web/apps • Web traffic

  10. Bravo Research Overview We’re all in the business of helping Bravo make better decisions.

  11. Bravo Research Overview How we inform business decisions… • Scheduling – group shows that appeal to similar audiences, move shows to more ideal timeslots, improve specific time period ratings • Program/Series renewal – End of season decks • Marketing campaigns/Press • Learn where potential viewers might be so we can market to them • Persuade viewers to watch longer and more often • Promote ratings success in press to market network to viewers and advertisers • Digital Content & revenue– Transmedia performance, digital audience Source: XYZ

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