User Generated Content & Basketball

1. User Generated Content & Basketball Nereide Crisologo Lauren D’Elia Lissette Martinez Priya Patel Danielle Tsimberg

2. There are three levels of communication. The age of Web 2.0 accesses the second & third level Saeks, F. (2011). Social media: Has it lived up to the hype? Franchising World, 43(1), 12. http://search.proquest.com/docview/848700153 Lissette Martinez Nereide Crisologo

3. There are several outlets for user generated content Lauren D'Elia Nereide Crisologo

4. Average digital content in American household is on an upward trend, ever since Web 2.0 was introduced. Source: http://www.smartbitsmag.com/Visionsfor2009.html Lauren D'Elia

5. Facebook reaches a wide audience and is the second most popular site according to Alexa Source:http://thechrisvossshow.com/amazing-2011-facebook-stats-facebook-takeover-of-our-daily-lives/ http://www.alexa.com/siteinfo/facebook.com# Lauren D'Elia Nereide Crisologo

6. Facebook is the most popular UGC driven website. Source:http://thechrisvossshow.com/amazing-2011-facebook-stats-facebook-takeover-of-our-daily-lives/ Lauren D'Elia Nereide Crisologo

7. User Generated Content is becoming a popular choice for local businesses • 40% - Increase of local businesses using Facebook in the last year • 37% - of MerchantCircle’s respondents say social media has proven to be highly effective. "Social Media Marketing Up 40% among Local Businesses." Informationweek - Online (2011):. ABI/INFORM Global. Web. 25 Feb. 2011. Lissette Martinez Nereide Crisologo

8. Companies seek help with managing their social media Nereide Crisologo

9. NBA and User Generated Content Nereide Crisologo

10. NBA has achieved success enabling user generated content • 45% increase the number of video viewers on nba.com to more than a billion views from 2008-2009 • Increase in TV audience due to “must see updates” and reminders Nba.com now has fans following throughout the entire year instead of only for the season. Sauer, Patrick J. NBA Effectivelyutillizessocial media to connect with fans. <http://www.fastcompany.com/magazine/150/give-and-go.html> Lissette Martinez Nereide Crisologo

11. The NBA allows each team to the freedom to create their own web content, other leagues have stricter policies. • NFL league policy allows social media usage by players, coaches, and football operations personnel for up to 90 minutes before kickoff , and after media interviews • Policy also prohibits play-by-play description of NFL games in progress “Kramer, Staci D. “New NFL policy limitssocial media use on gamedays.” Aug 31, 2009. <http://paidcontent.org/article/419-new-nfl-policy-limits-social-media-use-on-game-day/> Nereide Crisologo

12. All NBA teams have a minimum of five user generated content attributes on their websites Nereide Crisologo

13. All NBA teams have the “TV companion” which allows fans to chat during the entirety of a game Danielle Tsimberg Nereide Crisologo

14. Access to chat allowed through link to Facebook, Twitter, or Team specific fan social network login Sign in through Facebook, Twitter , or Bulls Connect Nereide Crisologo

15. Bulls.com is one of eight team websites that allows comments Nereide Crisologo

16. Contests and Sweepstakes is a popular attribute on NBA team websites Daniel Tsimberg Nereide Crisologo

17. Some NBA teams have a separate network for fans to interact Lissette Martinez Nereide Crisologo

18. Nereide Crisologo

19. Top teams ranked by Alexado not have high Social Media activity, except the top two teams: Lakers and Bulls Nereide Crisologo http://www.sportsfangraph.com/

20. Popularity on Facebook and Twitter not always reflective of high website traffic Rank based on Alexa 6 2 19 10 1 Lissette Martinez Nereide Crisologo http://www.sportsfangraph.com/

21. Top Alexa NBA-LA Lakers Bottom Alexa NBA-Memphis Grizzlies alexa.com/siteinfo/lakers.com - Contest - Alexa Rank -Podcast -PersonalPage • http://my.lakers.com/web/lakers/home - No Alexa Rank Provided • facebook.com/losangeleslakers • twitter.com/lakers facebook.com/MemphisGrizzlies • twitter.com/memgrizz Priya Patel nba.com/grizzlies/dance/dance-index.html

22. Lakers interact with fans, Grizzlies speak at fans. Nereide Crisologo

23. Big Ten Basketball & User Generated Content Nereide Crisologo

24. Big Ten Basketball team websites did not have their own domain • Alexa ranking based on university athletic department main page • Illinois Fighting Illini • Purdue Boilermakers • Michigan Wolverines 11. Ohio State Buckeyes Nereide Crisologo

25. Popularity on Facebook and Twitter not always reflective of high website traffic Rank based on Alexa 5 9 1 2 4 11 6 7 8 10 Nereide Crisologo

26. Effective User Generated content is more than use of Facebook & Twitter High Website traffic • There are other user generated content attributes that are not being used! • Video/Photo Sharing • Question & Answer • Comments/Feedback “Drive powerfullyrelevant traffic, more leads, and sells”. Social Media Marketing. http://www.socialmediamarketing.com/eBook.pdf Nereide Crisologo

27. Works Cited Bianca Bosker . Twitter User Statistics Revealed Published: April, 2010 http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics-r_n_537992.html Bughin, Jacques R. “ How Companies Can Make the Most Out of User-Generated Content” Published August, 2007 https://www.mckinseyquarterly.com/How_companies_can_make_the_most_of_user-generated_content_2041# Decker, Sam. "4 Unexpected Benefits of User-Generated Content | ClickZ." ClickZ | Marketing News & Expert Advice. BuddyMEdia, 10 Aug. 2011. Web. 25 Feb. 2011. <http://www.clickz.com/clickz/column/1725569/unexpected-benefits-user-generated-content>. Furgison, Alison. “Taking Advantage of User-Generated Content Sites” Published March, 2009 http://www.dirjournal.com/articles/taking-advantage-of-user-generated-content-sites/ Hayes,Garyand Papworth, Laurel. The Social Media Campaign. Published 2008 Khanra, Malobika and Biswas, Debarshi. “User-Generated Content: Embracing Social Networking to Deliver More Engaging Technical Documentation” Published: April, 2010 http://uxmatters.com/mt/archives/2010/04/user-generated-content-embracing-social-networking-to-deliver-more-engaging-technical-documentation.php Kramer, Staci D. “New NFL policy limitssocial media use on gamedays.” Aug 31, 2009. http://paidcontent.org/article/419-new-nfl-policy-limits-social-media-use-on-game-day/ Perez, Sarah.“4 Ways Companies Use Twitter” Published March, 2009 http://www.readwriteweb.com/enterprise/2009/03/4-ways-companies-use-twitter-for-business.php

28. Works Cited Saeks. "Social Media: Has Is Lived up to the Hype?" Franchising World (2011). ABI/Inform Global. Web. 24 Feb. 2011. <http://search.proquest.com/docview/848700153>. Sauer, Patrick. "NBA Effectively Utilizes Social Media to Connect With Fans | Fast Company." FastCompany.com - Where Ideas and People Meet | Fast Company. 1 Nov. 2010. Web. 25 Feb. 2011. <http://www.fastcompany.com/magazine/150/give-and-go.html>. Scalebook.net writers. “ Activities related to UGC” Published August, 2009 http://blog.scalebook.net/ Stock, Kyle. "A Bakery Gets Sweet Returns From Social-Media Blitz - WSJ.com." Business News & Financial News - The Wall Street Journal - Wsj.com. Wall Street Journal, 14 Feb. 2011. Web. 25 Feb. 2011. <http://online.wsj.com/article/SB10001424052748704723104576061900588958180.html?KEYWORDS=A Bakery Gets Sweet Returns From Social-Media Blitz>. “Top 15 Popular Web 2.0 Websites” The eBiz Knowledge Base. February, 2011 http://www.ebizmba.com/articles/web-2.0-websites Voss, Chris “Facebook Takeover of our Daily Lives” Published January, 2011 http://thechrisvossshow.com/amazing-2011-facebook-stats-facebook-takeover-of-our-daily-lives/