HERITAGE AND CULTURAL TOURISM STRATEGY CITIES AT INDABA SEMINAR 13 th May2012

1. HERITAGE AND CULTURAL TOURISM STRATEGYCITIES AT INDABA SEMINAR13th May2012 Secret

2. CONTENTS • Definitions • Typologies of Heritage and Cultural Tourism Products • Vision and Mission • Problem Statement • Broad Goals and Aims • Methodology • Stakeholder Participation • Strategic Themes and Objective • Recommendations Secret

3. DEFINITIONS Cultural Tourism: • Refers to cultural aspects which are of interest to the visitor and can be marked as such, including the customs and traditions of people, their heritage, history and way of life (White Paper on the Development and Promotion of Tourism in South Africa,1996). Culture: • It is a set of distinctive spiritual, material, intellectual and emotional features of society or a social group. It encompasses, in addition to art and literature, lifestyles, ways of living together, value systems, traditions and beliefs (UNESCO, 2001) Heritage: • According to the White Paper on Arts and Culture, heritage is the sum total of wildlife and scenic parks, sites of scientific and historical importance, national monuments, historic buildings, works of art, literature and music, oral traditions and museum collections and their documentation which provides the basis for a shared culture and creativity in the arts (White Paper on Arts and Culture,1996). Secret

4. TYPOLOGIES OF HERITAGE & CULTURAL TOURISM PRODUCTS Secret

5. VISION Realising the global competitiveness of South African heritage and cultural resources through tourism development . MISSION Unlock the economic potential of heritage and cultural resources through sustainable tourism development; Raising awareness of the ability of heritage and cultural tourism to contribute towards social cohesion. Secret

6. PROBLEM STATEMENT Poor alignment and integration of heritage and cultural resources into the mainstream tourism; Lack of recognition and under -presented of heritage and cultural tourism products within the tourism markets; Lack of recognition of the economic potential and impact of heritage tourism and cultural tourism products; Fragmentation and disparity between conservation needs of heritage and the development requirements of tourism; Imbalances in mutual beneficiation and management of revenue for heritage and tourism domains; Often heritage resources tend to be misrepresented through interpretation during tours and this compromise the integrity and authenticity of heritage tourism products. Secret

7. BROAD GOALS AND AIMS To provide strategic guidance to support the integration and coordination of heritage and cultural resources into the mainstream of tourism for product development and sustainable tourism; To utilize heritage and cultural tourism products, through strategic partnerships and the participation of local communities, to stimulate sustainable livelihood at community grass-roots levels; To provide an opportunity to raise awareness, education and profile the conservation needs of heritage and cultural resources for sustainable tourism in line with values of respect for culture and heritage as stated in the NTSS . To provide an opportunity for diversification of tourism products and formalization of the segment or niche of heritage and cultural tourism, towards the growth of tourism as consistent with the objectives of the NTSS . Secret

8. METHODOLOGY Secret

9. STAKEHOLDER PARTICIPATION • 1st Workshop in September 2010:- • Key Stakeholders from NDT, DAC, DEA, SAHRA, NHC, SANParks, Film Commission, AWHF, Geo-Science Society • Purpose: To Design Strategic Framework • 2nd Workshop in November 2010:- • Extensive Stakeholder workshop at Maropeng (100 delegates) • Purpose: Present the Strategic Framework; decide on SWOT analysis, agree on strategic themes, received insight on key issues Secret

10. STAKEHOLDER PARTICIPATION cont • 3rd Workshop in June 2011:- • Key Stakeholders as in 1st workshop • Purpose: To present draft strategy and receive inputs • Demand Analysis: • Took place under supervision of Expert Panel as appointed by Minister van Schalkwyk. The key findings were finalised in December 2011 • Consultations with Experts and Scholars: • Presented strategy at SADC World Heritage Site Workshop • Inputs received from renowned scholars e.g. Prof Greg Richards (The Netherlands) Secret

11. STAKEHOLDER PARTICIPATION cont • Consultations with • PEDC • Development Working Group X 2 • MIPTECH • Electronic Distribution:- • Electronic posting of strategy for final stakeholder inputs; • Inputs received from Museums, World Heritage Sites, SANParks, NAC, NHC,AWHF, SAHRA etc Secret

12. STRATEGIC THEMES Secret

13. STRATEGY FLOW Secret

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19. STRATEGY RECOMMENDATIONS Secret The strategy recommendations include the following:- • Further development and active promotion of the eight World Heritage Sites as anchor tourist attractions; • Identify projects for their global significance and demonstrated feasibility for further development and active promotion; • In collaboration with Provinces, identify potential projects for further development; • Allocation of resources in support of the strategy is critical; • A detailed action plan with roles and responsibilities has been developed in support of the implementation of the strategy

20. Thank You Secret