1 / 21

KREA Direct

KREA Direct. e-mail marketing, so alive. Company. 10 year-old direct marketing company L aunched a unique product in e-mail marketing in 20 10 called Valuemail. 262% growth in 2012 to 446 mi e-mails. Targeted 124% growth in 2013 to 1 bi e-mails.

hadassah-noel
Download Presentation

KREA Direct

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. KREA Direct e-mail marketing, so alive

  2. Company • 10 year-old direct marketing company • Launched a unique product in e-mail marketing in 2010 called Valuemail 262% growth in 2012 to 446 mi e-mails Targeted 124% growth in 2013 to 1 bi e-mails 425% growth in 2011 to 123mi e-mails Annual e-mail volume

  3. Present Market Situation E-mail is great but global metrics suffer! ROI Open Rates Click Through 2% 11.4% $41

  4. Our Competitive Advantages • A clear technology leader, unique, innovative and patent-pending solution • Artificial intelligence crunching terabytes of data before sending e-mails, targeting behavior, location, device and timing • Push and pull technology for live, dynamic, customized e-mails • Colored e-mail in inbox innovation

  5. Valuemail Offers Higher ROI Related articles from web site Product you visited last time or clicked is now on discount This is your baby’s picture Right product mix for your baby Related paying content

  6. We already have BlueChip Clients

  7. 360º Integration Gather data from stores, POPs Run campaigns based on behavioral targeting, user profile and experince Gather opt-in data from web, banners, networks Connect data through individual or bulke-mails and SMS Gather opt-in data from social networks Further profile data

  8. What We Can Do • Send personalized content based on demographics, i.e. personal profile, location, device, web site experience, poll results • Create automated campaigns, i.e. repeat send to mails not opened after X days; send e-mail to members who did not visit my web site for the last Y days; send offers to members who visited category A pages in web site; send discounts who purchased product Z on my web site • Run customer surveys, i.e. ask members of your list whay they don’t click links or visit your web site

  9. samples

  10. Milupa : Migros Money Card Integration

  11. Kütahya Porselen : E-Mail Based Online Store

  12. Tchibo : Loyalty Campaign

  13. Desa : Grow Database

  14. Sanal Pazar : Online Bidding

  15. Milupa : E-Mail Makes Money

  16. Darty : Online Inventory Check

  17. İnfomag : Promotion Campaign to Nth Click

  18. Beymen : Send SMS to Not Opened E-Mails Artık hafta sonları çok daha güzel! Hafta sonları için seçilmiş özel ürünlerde kaçırılmayacak indirimler, sizi ....

  19. What We Have and Others Don’t! • Multi-part • Push + Pull Content • Paint it RED! • Embedded Images • Attachments up to 10MB • BB, IPhone, IPad Personalization • Activity Filters • CFL+, Hotmail, Gmail, Yahoo, AOL, Fastmail... • IP Prioritization /w Dedicated IP’s • SSL Support • CRM DB-to-DB Integration • Extensive Reporting

  20. Summary We have innovative e-mail marketing technology and proven success in market Our 2013 year-end target is further double our 2012 figure of 453 mi e-mails to above 1 bi.

  21. KREA Direct www.kreadirect.com +90 212 275 4332 digital@kreadirect.com Bestekar Sevki Bey Cad. No.24 34349 Istanbul Turkey

More Related