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ACE Sales Programs

Develop strategies to transition Cisco CSS/CSM customers to ACE, offering competitive trade-in programs, turn-key bundles, and discounts on ACE modules and appliances. With the ACE sales program portfolio, compete effectively with aggressive offerings and base technology migration. Offer solid discounts and added value to increase deal sizes and outmatch competition, while maximizing trade-in credits. Learn more about the ACE competitive trade-in program and how to sweeten deals against competitors.

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ACE Sales Programs

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  1. ACE Sales Programs Application Delivery Business Unit January 2010

  2. Transition Cisco CSS/CSM customers to ACE MIGRATE Sweeten the deal against competition Increase deal sizes by offering turn key bundles ACE Every Deal ACE Sales Program Portfolio ACE the Competition Aggressive Competitive trade-in program offering credits for: F5, Foundry, Radware, Nortel, Citrix COMPETE ACE The Base Technology Migration Program (TMP) fromCSM/CSS To ACE ACE Bundles Solid discounts on the most popular switchand license bundles for ACE Module and ACE Appliance BUNDLE

  3. Compete:The ACE Competitive TMP

  4. ACE Competitive TMP • Up to 16% off the following products: ACE Module ACE Appliance ACE Bundles • Qualifying trade-in for key competitive SKUs • Nortel • Foundry • F5 • Citrix • Radware • Available in North America, Europe, and Emerging Markets • ASIAPAC support in process • For more information: ACE:http://wwwin.cisco.com/dss/adbu/dcas/product/ace/ ACE Competitive:http://wwwin.cisco.com/dss/adbu/dcas/competitive/

  5. ACE CompetitiveTMP Credit Calculation • Trade-in credit value is calculated at 16% of an average list price for the competitive product • Trade-in credit value is capped and cannot be greater than 16% of the list price of the ACE trade-to product • The actual trade-in credit that is applied is the lesser of: • The trade in value assigned to the competitive product • 16% of the trade to ACE product • Product trade is 1 to 1 • Only one product traded towards another • Not one to many or many to one

  6. Trade to ACE 4710 2G Bundle list price $39,995 Max Trade in credit= $ 39,995* 16%= $6,400 Trade to: 8G ACE Module list price $59,995 Max Trade to credit= $59,995 * 16%= $9600 Calculating Competitive Trade-In Value Trading in F5 3400 Resulting Trade Credit = $5,000 Trade in credit= $5,000 Trading in Nortel 3408 Resulting Trade Credit = $5,800 Trade in credit= $5,800

  7. Applying the Trade CreditAfter Customer Discount Trading in F5 3400 Trade to ACE 4710 2G Bundle list price $39,995 Resulting Trade Credit $5,000 Max Trade in credit= $ 39,995* 16%= $6,400 Trade in credit= $5,000

  8. Migrate:ACE Cisco to Cisco TMP

  9. What Products QualifyCSS/CSM to ACE 500Mbps to 6Gbps $10K – $70K 0.5Gbps to 4Gbps $16K – $80K Application Control Engine Appliance (ACE 4710) Content Services Switch (CSS) Appliances – CSS11501, 11503 11506 4Gbps max $40K – $50K 4Gbps to 16Gbps $40K – $196K Application Control Engine Module for Cat6K Content Switching Module (CSM) for Cat6K

  10. The ACE Cisco to Cisco TMP Offer • Up to 16% off of the following ACE products: ACE Module ACE Appliance ACE Bundles • Qualifying trade-in gear All CSS and CSM Product IDs • Available in North America, Europe, and Emerging Markets • ASIAPAC support in process • For more information: ACE:http://wwwin.cisco.com/dss/adbu/dcas/product/ace/

  11. ACE Cisco to CiscoTMP Credit Calculation • Trade-in credit value is calculated using the CSS/CSM list price • Trade-in credit value is capped and cannot be greater than 16% of the list price of the ACE trade-to product • The actual trade-in credit that is applied is the lesser of: • The trade in value (16% of the CSS/CSM) • 16% of the trade to ACE product • Product trade is 1 to 1 • Only one product traded towards another • Not one to many or many to one

  12. Trade to ACE 4710 0.5G Bundle list price $16,995 Max Trade in credit= $ 15,995* 16%= $2560 Trade to: 8G ACE Module list price $59,995 Max Trade to credit= $59,995 * 16%= $9600 Calculating Trade-In Value Trading in CSM list price $39,995 Resulting Trade Credit = $2,560 Trade in credit= $39,995 * 16%= $6400 Trading in CSM list price $39,995 Resulting Trade Credit = $6,400 Trade in credit= $39,995 * 16%= $6400

  13. Applying the Trade CreditAfter Customer Discount Trading in CSM list price $39,995 Trading to 8G ACE Module list price $59,995 Resulting Trade Credit $6,400 Trade in credit= $39,995 * 16%= $6400 Max Trade to credit= $59,995 * 16%= $9600

  14. Bundle:Increase Deal Size

  15. ACE Module BundlesMultiple Options And Price Points New New ACE 6503 Turnkey Bundle Catalyst 6509 Services Node • Catalyst 6503E chassis • SUP720-10G-3C (2x10G + 2x1G ports) • ACE20 Module with 8 Gbps License, 15000 TPS SSL & 50 Virtual Contexts • 24 port SFP GE Int Module • Price: $80,000 • 50% off list • C6509-V-E/6509E Chassis • Sup720-10G • 3 FWSM with 20VC each • ACE20 Module with 16Gbps License and 20 Virtual Contexts • 4 port 10G module • AC or DC PS options • Price: $150,000 • 50% off list ACE 6509 Sup 10G Bundle with 8G ACE ACE 6504 Bundle with 4G ACE ACE 6509 Bundle with 8G ACE • WS-C6509E-ACE20-K9 • ACE with 8G License • Catalyst 6509 • Sup720 • Dual Power Supplies • Price: $85,000 • 21% off list • C6509E-ACE20 • ACE with 8G License • Catalyst 6509 • Sup720-10G • Dual Power Supplies • Price: $100,000 • 23% off list • WS-C6504E-ACE20-K9 • ACE with 4G License • Catalyst 6504 • Sup720 • Single Power Supply • Price: $50,000 • 33% off list

  16. ACE Appliance BundlesAggressive Pricing, High Flexibility ACE 4710 1G, 2G & 4G Bundles ACE 4710 1G 2-Pack ACE 4710 0.5G Bundle • ACE-4710-BAS-2PAK • 1 Gbps Throughput • 1000 TPS SSL • 100 Mbps Compression • 5 Virtual context • 50 App. Accl. Conns Price: $49,995 15% off list • All bundles include: • 5 Virtual contexts • 1000 App. Accl. Connections ACE-4710-1F-K9 • 1G Throughput • 5000 TPS SSL • 500 Mbps Compression • Price: $39,995- 32% off list ACE-4710-2F-K9 • 2G Throughput • 7500 TPS SSL • 1G Compression • Price: $59,995- 23% off list ACE-4710-4F-K9 • 4G Throughput • 7500 TPS SSL • 1G Compression • Price: $69,995- 24% off list • ACE-4710-0.5F-K9 • 0.5 Gbps Throughput • 100 Mbps Compression • 100 TPS SSL • 5 Virtual Devices • 50 App. Accl. Conns Price: $15,995 • 20% off list

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