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APP BUSINESS PLAN

APP BUSINESS PLAN. FINAL EXAM PROJECT. CREATE A TITLE PAGE FOR YOUR APP BUSINESS/MARKETING PLAN IN KEYNOTE INCLUDE: THE NAME OF APP YOUR NAMES PHOTO. Part I - Concept/Features of App. Describe the unique features of your app - What does your app do?

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APP BUSINESS PLAN

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  1. APP BUSINESS PLAN • FINAL EXAM PROJECT

  2. CREATE A TITLE PAGE FOR YOUR APP BUSINESS/MARKETING PLAN IN KEYNOTE INCLUDE: THE NAME OF APP YOUR NAMES PHOTO

  3. Part I - Concept/Features of App • Describe the unique features of your app • - What does your app do? • - What problem does it solve for customers? • - Which words bests describe what your app offers customers? Educational, entertainment, fitness... • - What qualities will attract & keep customers • Include a lay out of each page of your app • Write a description of your app that will be posted on the App Store • Create a logo

  4. Part II - COMPETITIVE ANALYSIS • List your direct competitors • List your indirect competitors • Narrow your list to three competitors that most closely resemble your app

  5. CREATE A SPREADSHEET LISTING THE FEATURES OF YOUR THREE CLOSEST COMPETITORS COMPETITIVE WORKSHEET

  6. SWOT ANALYSIS List your strengths - Internal

  7. SWOT ANALYSIS List your weaknesses - Internal

  8. SWOT ANALYSIS List your Opportunities - External

  9. SWOT ANALYSIS List your threats - External

  10. PAT III - IDENTIFYING TARGET MARKETS List the specific groups of people or businesses who will have a need for your app

  11. Costs and Pricing Strategy • Create a spreadsheet listing all the costs of developing your app • 2. List the price points at which you • will sell various versions of your app • 3. Complete a break-even analysis

  12. Breaking into App Store Top 100 List and describe the marketing strategies you plan to employ to break into the top app list

  13. Create a logo Design the first page and subsequent pages of your app You can either use iWorks, a draw program, or draw it and take a photo and insert then designs into Keynote

  14. iMovie Using iMovie, create a commercial for your app Be sure to include: Music, video, narration, and transitions Your commercial should be no longer than 30 seconds

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