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The Place To Be: A Review of Princeton Eating Clubs After Dark

By Brandon Rhodes. The Place To Be: A Review of Princeton Eating Clubs After Dark. Problems . Prospective Students and Freshman have limited knowledge Different preferences within friend groups Guesswork and trial and error . Target Market. B2C Princeton undergraduate students

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The Place To Be: A Review of Princeton Eating Clubs After Dark

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  1. By Brandon Rhodes The Place To Be: A Review of Princeton Eating Clubs After Dark

  2. Problems • Prospective Students and Freshman have limited knowledge • Different preferences within friend groups • Guesswork and trial and error

  3. Target Market • B2C • Princeton undergraduate students • Ratings are done by and for current undergraduates • Anyone can view the Eating Clubs and their ratings

  4. Value Proposition • A database the provides a review of each Eating Club based on a user’s preferences • Eliminates a lot of guesswork that is currently necessary • Mobile App with optional features • Where are your friends? • Which clubs are near capacity

  5. Competitors • Word of mouth • Texting • Facebook messaging • Yelp

  6. Revenue Model • Advertising • Outside Vendors • Eating Clubs • Special events or DJ’s • Selling Data • Outside Vendors • Eating Clubs • In App purchases of additional features

  7. Beta Website • Simple and easy to use • Database of users and Eating Clubs

  8. Demo • The Place To Be (beta)

  9. Vision of Final Website • Additional preferences to for users to select from • Display rating of the club unique to the user • Or unique to a pool of users with similar preferences • Account for potential user bias when giving a rating

  10. Vision of Mobile App • Simple and Intuitive userinterface • Android and IOS compatible • Additional features • Where are your friends? • Where are people with similar preferences? • Current Eating Club capacity • Add and see reviews in real time

  11. Questions?

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