SWOC Analysis

2. SWOC Analysis employment

3. Pre and Post NHM Trends – Crop Wise

4. Pre-Post NHM Trends – Crop Wise

5. Vision and Strategy • Increase the contribution of Horticulture sector from 5.77 to 6.0 through • Ssustained effort to increase production and productivity of marketable Horticultural produce GSDP Contribution Self sufficiency in vegetable production @ 15% increase in area and production. Self Sufficiency SHM Vision • Reduce Post Harvest losses from the present 30-35% to 25% through • Promotion of establishment of Post Harvest infrastructure • HRD of the growers & field staff • Tie-up between production clusters & Private players Post Harvest • Enhance export revenues from Rs.816 crores during 2008-09 to Rs.1000 crores by 2012. • Focus Produce – Mango Pulp, Spices (Chillies & Turmeric) Pomegranate, Banana and Cashew. Export Revenues Productivity • Productivity increase in Focus Crops • Reducing the yield gap

6. Vision and Strategy (Contd...)

7. 3 Years - Road Map (2009-2012) PRESENT AND PROJECTED AREA BY THE YEAR 2012

8. 3 Years - Road Map (2009-2012) Contd... Projected

9. 3 Years - Road Map (2009-2012)

10. 1,45,544 Ha. of additional area brought under Horticulture crops Coverage of Small & Marginal farmers (68%) Non-traditional areas. Integration with Micro-irrigation (70%) Convergence with NREGS (40%) Crop diversification – Shifting from high risk crops to Horticulture crops. Improved Plant / Seed Material (T.C. Banana, Turmeric, Papaya) Perceptible increase in Productivity (Tons/ Ha.) ESTABLISHMENT OF NEW GARDENS/ AREA EXPANSION

11. Progress at a Glance

12. MODEL NURSERY – GOPANNAPALEM (W. GODAVARI) MANGO & CASHEW GRAFTS

13. MAJOR COMPONENTS OF STATE HORTICULTURE MISSION ESTABLISHMENT OF NEW GARDENS / AREA EXPANSION AND MAINTENANCE • Nagamotu Saibabu, Y. PALEM, PRAKASHAM (S.Orange) • Silarapu Raghavulu, Ayyaparajugudem, W.G. (Cocoa) • C. Saraswathi Dumpalagattu, KADAPA (Marigold)

14. AREA EXPANSION G. MOHAN REDDY NAGULAGUDA, W.G. (Mango) VAMSHI PRIYA, BEEMADOLU, W.G. (Sapota) P.Nagaraju Godisalapalli, ANANTHAPUR (Pomegranate) VENKATESHWARA RAO PEDAVEGI, W.G. (Cocoa)

15. ESTABLISHMENT OF NEW GARDENS / AREA EXPANSION M. ESHWARYA NALLAGUNDUVARIPALLY, KADAPA Paramjyothi Ponnu Swamy MEDAK K. RAJESHWAR REDDY, ICHODA, ADILABAD

16. Mango, Sweet Orange, Pomegranate & Cashew – Focus Crops. Cluster approach. Minimum of 25 Ha. Integrated package – GMP + IPM + INM. Technical support through Technical Support Group. Tribal areas – Focused approach Demonstrative approach. REJUVENATION

18. MANGO REJUVENATION / REPLACEMENT OF SENILE ORCHARDS HORTICULTURE OFFICER/ TSG - DEMONSTRATING THE TECHNOLOGY

19. CASHEW REJUVENATION – SEETAMPETA TRIBAL AREA OF SRIKAKULAM DISTRICTS HORTICULTURE OFFICER/ TSG - DEMONSTRATING THE TECHNOLOGY

20. Cluster approach – through experienced NGOs. Technical support – through TSG. Concurrent evaluation – through third party. Strengthening infrastructure for production of bio-inputs locally. Market support – chillies by ITC and Bharat Exports – in Guntur Dist., Cashew In Srikakulam - by Sreshta Exports ORGANIC FARMING

22. ORGANIC FARMING MODEL NURSERY, K.PATNEM, PRAKASHAM P. SRI LAKSHMI MARKAPUR PRAKASHAM M. SHANKAR RAOTHOKAPALLY, PRAKASHAM P.Adinarayanareddy, Singanamala, ATP J. SRINIVASA REDDYTHOKAPALLY, PRAKASHAM

23. ORGANIC FARMING - TRAINING PROGRAMMES KADAPA DISTRICTS

24. Mango, Sweet Orange, Cashew, Chillies, Vegetables. Addressing problem / pests / diseases effecting quality & productivity. IPM /INM in Nalgonda Dist – Visible Impact in 2007-08 Locating bio control labs and plant health clinics in production clusters Entering MOU with promoters for supplying inputs/delivery of services at reasonable prices IPM Focus Crops

26. Establishment of Regional Training Centers. Preparing District wise training Calendar. Empanelment of resource persons from reputed Institutes. Exposure Visits. Training Field Staff & Para Workers HUMAN RESOURCE DEVELOPMENT

28. REGIONAL HORTICULTURE TRAINING INSTITUTE FARMERS TRAINED AT RHTI, KADAPA.

29. ON FARM TRAINING CUM FIELD DEMONSTRATIONS PRAKASHAM DISTRICT

30. Exposure Visits – KADAPA FARMERS Exposure Visit to Hosur Dist., Tamilnadu Exposure Visit to NRC Banana, Tiruchi, TN Exposure Visit to Agricultural University Navasari,GJ Exposure Visit to IIHR, Bangalore

31. POST HARVEST MANAGEMENT • Promoting PHM infrastructure in Production Clusters. Example: - Cold Storages in Chittoor, Kadapa, Anantapur & Guntur Districts. - Ripening Chambers in Kurnool & Kadapa - Banana Cluster • Entering MOU with promoter for delivery of services to growers at reasonable price • Organizing Exposure Visits to the farmer to PHM Infrastructure. • Farmers realizing better price for their produce by utilizing PHM Infrastructure. Eg; Banana farmers of Kurnool district are able to get better price for ripened fruit; chilly farmers of Guntur benefiting by storing Chillies when the market prices are low.

32. POST HARVEST MANAGEMENT HERITAGE COLD STORAGES – CHITTOOR DURGA COLD STORAGES - GUNTUR

33. INITIATIVES FOR THE LINKAGES BETWEEN PRODUCTION CLUSTERS & PRIVATE SECTOR • Encouraging formation of Growers Co-operatives for Focus Crops. • Market exposure given to the Co-operatives. • Interaction organized between bulk Traders & Growers in Production clusters – Banana, Papaya, Clusters in Kadapa and Ananthapur. • Adoption of Organic Farming – tie-up with exporters – - ITC & Bharat Exports - Organic Chillies in Guntur, - Shrestha Exports - Organic Clusters of Cashew & Mango in Srikakulam Dist. • Understanding with Safal Exchange for procurement of Banana in Kadapa. 3700 tons traded in 08-09 • Buy backup with Cadburys for procurement of Cocoa. • Opening of Organic Outlets in Rythu Bazar for marketing of Organic Vegetables. • Direct Marketing facility for the Tribal’s in Paderu Dist to sell their Horticulture produce to consumers.

34. ACTION PLAN – 2009-10

35. COMPONENT WISE ACTION PLAN – 2009-10

38. Action Plan 2009-2010

39. SUPPLEMENTARY ACTION PLAN FOR 2009-10 ABSTRACT

40. Rejuvenation – Citrus (Sweet Orange) Existing area under cultivation – 1.94 Lakh Ha. Area covered so far under SHM – 16510 Ha. (7.5%) Major problems effecting productivity – Dry root rot, Mangu (Mites) and Micro nutrient deficiencies. Proposed area in action plan 2009-10 – 2000 Ha. Additional target required – 7500 Ha. Funds required for additional targets – Rs. 750.00 Lakhs INM – Mango To address the problem of decline in productivity & Quality due to Micro nutrient deficiencies i.e. Zinc, Boron, Manganese and Iron. Proposed to implement in Chittoor District (2nd largest Mango growing district in A.P. – Area Grown – 50000 Ha.) where 80% area is having this problem. Package recommended by the APHU. Propose to cover 10,000 Ha. Funds required – Rs. 100.00 Lakhs SUPPLEMENTARY ACTION PLAN FOR 2009-10 • Farm Ponds • Under Implementation in 7 districts only where shortage of water at critical level of crop - • Out of the total area covered under perineal crops i.e. 98,618 Lakh Ha., only 1.62% area only linked with farm ponds. • Huge demand from the farmers. • Additional physical target required – 125 Nos. • Funds required for additional target – Rs. 500.00 Lakhs. • Organic Farming • Huge demand from the farmers due to awareness created by SHM. • Based on the implementation during the 2007-08 the same farmers approaching this year. • Target proposed in the Action Plan 2009-10 – 4000 Ha. • Additional physical target required – 2000 Ha. • Funds required including certification – Rs. 400.00 Lakhs • Area Expansion in Cocoa • Potential to grow an inter crop in Coconut and Oil Palm. • Availability of larger tracts of Coconut and Oil Palm gardens. • Out of the total area under coconut and oil palm i.e. 1.97 Lakhs Ha. only 14233 Ha. (7.22%) is under cocoa. • Target proposed in the Action Plan 2009-10 – 1000 Ha. • Additional physical target required – 1000 Ha. • Funds required – Rs. 53.00 Lakhs

41. Thank You.