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Unveiling the Evolution of Digital Marketing

Explore the journey of digital marketing from its ancient roots to the modern era of Consumer 2.0 and Web 2.0. Understand the shift from technology-centric approaches to consumer-centric strategies. Engage in a transformative in-class activity to experience the essence of digital marketing.

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Unveiling the Evolution of Digital Marketing

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  1. Going digital – the evolution of digital marketing Ku-Yaw Chang canseco@mail.dyu.edu.tw Assistant Professor, Department of Computer Science and Information Engineering Da-YehUniversity

  2. In the beginning… • The oldest advertisement in the world, for the oldest business in the world. • Pompeii penis • http://www.youtube.com/watch?v=SKDTQQ6bllg Digital Marketing

  3. Marketing in the digital age • Having a basic grasp of the past can help our understanding of the present, and ultimately illuminate our view of the future. • Boom, boom… bang! • You’ve got mail. • Early 1960s on mainframes • Birth of the web. • In 1989 Digital Marketing

  4. Enough technology • Let’s talk about people. • Digital marketing • Not about technology at all • All about people • Introducing Consumer 2.0 • Web 2.0 is not a new version of Web 1.0. • Not a revolution in technology • An revolution in the way people are using technology. Digital Marketing

  5. In-Class Activity • People • Producer and Consumer • Marketing vs. Sales • http://www.diffen.com/difference/Marketing_vs_Sales Digital Marketing

  6. The End Digital Marketing

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