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Drugs and Society

Drugs and Society. Drug abuse prevention Drug education Drug regulation. Drug abuse prevention. Drug abuse is learned behavior Family models Peer group teaching Subcultural definition Don’t trust authority Media models Positive reinforcement Negative reinforcement.

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Drugs and Society

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  1. Drugs and Society Drug abuse prevention Drug education Drug regulation

  2. Drug abuse prevention • Drug abuse is learned behavior • Family models • Peer group teaching • Subcultural definition • Don’t trust authority • Media models • Positive reinforcement • Negative reinforcement

  3. Three prevention approaches • Primary prevention • Secondary prevention • Tertiary prevention • Includes relapse prevention

  4. Three models of prevention • Sociocultural, Distribution of consumption, Proscription • Sociocultural model • Normative structures • Tie consumption to socially meaningful activities (eg. The Puritans) • Provide gradual socialization of consumption

  5. Sociocultural model recommends (Wilkinson, 1970): • Lower emotional tone about consumption • Distinguish consumption from abuse • Place taboos on abuse • Make consumption subordinate to larger activity context • Tie consumption to food

  6. Distribution of consumption • Based on cross-cultural research • Sully Ledermann and the Ledermann curve • Recommends: Reduce availability of drugs, especially through taxation and pricing, hours of sale, and age limits

  7. Proscriptive model • Prohibition • Rockefeller drug laws

  8. Drug education • Target audience • Those unlikely to use • Those likely to use • Recreational users • Abusers • Quitters

  9. Drug education tactics • Provide information • Develop self-respect • Develop appropriate attitudes • Teach alternative strategies and competing behaviors: Resistance skills training • Apply social influence • Peers, parents, and community • Provide appropriate models • Apply consequences • The value of delay

  10. Drug education contexts • Mass media • Elementary and secondary education • Worksites • Colleges and universities: See table 16.1, page 405.

  11. College drug education • In the 18 months since the United States invaded Iraq, over 1,000 American military personnel have been killed. Make you think twice about a military career? • Every academic year, 1,400 American college students die from alcohol-related unintentional injuries, and another 500,000 are injured. Make you think twice about using alcohol?

  12. College-based prevention • Three views of the constituency: • Individual students • The student population • College and community • Two college-specific approaches • Norms education • Skills training

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