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Dissemination Strategies: What Works for Whom

Dissemination Strategies: What Works for Whom. Elaine Mulligan Dissemination Community of Practice January 26, 2012. The Dissemination Community of Practice Facilitators also include Connie Hawkins of Region 2 PTAC, Lisa Küpper of NICHCY, and Shauna Crane of the Mountain Plains RRC.

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Dissemination Strategies: What Works for Whom

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  1. Dissemination Strategies: What Works for Whom Elaine Mulligan Dissemination Community of Practice January 26, 2012 The Dissemination Community of Practice Facilitators also include Connie Hawkins of Region 2 PTAC, Lisa Küpper of NICHCY, and Shauna Crane of the Mountain Plains RRC

  2. Today’s Agenda

  3. Who is here? • Name and Organization • Which audiences are you trying to reach? (e.g., working teachers, parents, state agency personnel)

  4. Some dissemination mediums Email marketing applications Daily Facebook posts Website posts Wiggio Google+ Twitter

  5. What it takes: What you get: • Money: $10 to $150 per month • Time: Initial training/ experimentation, then a half hour per announcement • Scaffolding: Working through email blocks, managing bounces • Users reached: Best for private individuals, school districts, states • Integration with: Facebook, Twitter, link to website • Analytics: Great! Tracks opens, link clicks, more Email Marketing

  6. What it takes: What you get: • Money: $0 • Time: Several hours to build your page, then about a half hour a day to post and build connections • Scaffolding: Takes a while to break down veteran educators’ resistance • Users reached: Families, young educators, non-profit organizations • Integration with: Twitter, web page (can drive traffic) • Analytics: Embedded, with weekly reports Facebook Posts

  7. What it takes: What you get: • Money: $0 • Time: A couple of hours to set up and connect to partners, then manage in 5-minute increments • Scaffolding: Slow to build a following, but over time you will build a useful network • Users reached: Young professionals, professional organizations, non-profits • Integration with: Facebook, website (drive traffic) • Analytics: Several providers with some basic free info (we use TwitterCounter) – coming soon within Twitter Twitter

  8. What it takes: What you get: • Money: $0 • Time: Varies • Scaffolding: This is brand new – pages were just allowed in November 2011. It’s an emerging medium. • Users reached: Few – best for closed group. Circles allow targeted posts, Hangouts give FREE video conferencing • Integration with: Google Docs, all Google applications (including Google search!) Google Plus

  9. What it takes: What you get: • Money: $0 • Time: An hour or so to set up and connect to partners, then post as needed, with options for daily updates from group members • Scaffolding: Some learning curve • Users reached: Ideal for closed groups (invitation based) • Integration with: Email, iPhone app • Analytics: None Wiggio

  10. What it takes: What you get: • Money: Depends on who has website admin status (staff or consultant) • Time: Varies • Scaffolding: Can be considerable – takes a skilled or fearless staff member • Users reached: All • Integration with: Facebook, Twitter, newsletter (be sure to DO the integration) • Analytics: Google Analytics (free) Website Posts

  11. Let’s talk about it . . .

  12. Measurement – it counts!

  13. Google Analytics Google Analytics 101 power point http://nichcy.org/wp-content/uploads/docs/dissemcop/GoogleAnalytics101.ppsx

  14. Facebook Analytics

  15. Twitter Analytics http://www.readwriteweb.com/archives/top_twitter_analytics_tools.php

  16. Newsletter Opens

  17. For more information . . . • NICHCY.org/dissemination • Mashable.com • www.NTEN.org Or post/email this Community via: • Dissemination community on Tacommunities.org (http://tacommunities.org/community/view/id/5008) • TA&D Dissemination group on NING (http://tadnet.ning.com/group/dissemination)

  18. Let us know how we’re doing! Please complete the brief web conference evaluation at http://survey.constantcontact.com/survey/a07e5hp91e9gx3oid4r/start

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