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The Importance of Marketing

The Importance of Marketing. Nickess Clinton. What is Marketing?. The performance of individual and organizational activities that facilitates the flow of goods and services from producer to consumer. Why do business even exist?.

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The Importance of Marketing

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  1. The Importance of Marketing Nickess Clinton

  2. What is Marketing? • The performance of individual and organizational activities that facilitates the flow of goods and services from producer to consumer.

  3. Why do business even exist? • Business exist today because along with great management, a business must have an exceptional business strategy or marketing plan • Businesses that meet society’s needs are rewarded with profit. • All businesses follow a marketing concept which advocates that identify and satisfy consumer needs & wants.

  4. The Difference Between a Need & Want • A need is a requirement for your physical and/or psychological well-being. • A want is a particular form of consumption used to satisfy a need.

  5. Advertising • A non-personal, paid, message about a product, service, or company by an identified sponsor. • Used to promote sales and educate society about a certain issue, product, or service.

  6. Careers Involved With Marketing • Account Representative • Claims Adjustor • Insurance Agent • Market Research Analyst • Media Analyst • Media Planner • Product Manager • Promotion Services Director • Sales Promoter • Telemarketing Specialist

  7. Want to pursue a career in Marketing? • Obtain a Bachelors of Arts degree in Marketing or Public Relations at four-year University. • Most financial institutions or insurance companies are seeking recent graduates with the eagerness to obtain a MBA in Marketing

  8. If You Currently Have A Degree in Marketing • Search for careers in these popular job search websites: • careerbuilder.com • Monster.com • Indeed.com *Any University that you have graduated from as a Career Services department. Feel free to visit it anytime for the career counselors to help you put together a resume to send out to different agencies or on these job search websites.

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