Voluntary Membership Liaison Program Orientation

1. Voluntary Membership Liaison Program Orientation Welcome!

2. What is the Voluntary Membership Liaison Program?

3. SCCM Membership SCCM members have networks within and across other professional organizations These networks and relationships are valued by SCCM This networking increases the pool of potential SCCM members In a recent survey, 48% of respondents first learned about SCCM from a colleague, and in turn each respondent had recruited an average of 2.7 new members

4. Five-Year Membership Growth

5. Memberships by Profession

6. SCCM Volunteer Membership Liaison Program Initiated as a new program in January 2005 A �person to person� campaign Utilizes SCCM volunteers who are already going to national and international conferences Expanded to include members who wish to recruit at the institutional level The goal is to: Increase SCCM visibility in specialty settings and organizations Increase membership participation

7. Mission of the Liaison Program Increase non-members� awareness of SCCM Promote membership activities for the SCCM organization by Expanding the multiprofessional representation of SCCM membership Increasing exposure at local, national and international critical care events Strengthen the practice of critical care

8. Role of the Liaison Serve as a representative of SCCM Act as a point of contact within clinical specialty organizations and programs, and within institutional settings Be able to Provide detailed information about SCCM membership Inform potential members about the benefits of SCCM

9. Examples of Activities Act as the designated person within specialty group or organization Act at an institutional or regional level Assist in acquiring new members Provide information about the SCCM mission, objectives, activities, benefits and conferences

10. How To be an SCCM Liaison Must be a member in good standing for at least one year Attend specialty conference(s) or Recruit at your home institution Have the desire to share your appreciation of the benefits of the organization Participate in the SCCM Volunteer Liaison Orientation Program Read and sign SCCM�s Volunteer Code of Conduct, Conflict of Interest, Assignment of Rights, Disclosure Policy

11. Responsibilities of a Liaison Assist SCCM�s Membership Committee in recruitment and retention of new members Talk to potential members in a variety of settings Distribute brochures at specialty meetings and conferences around the world Assist at SCCM booths in answering questions for potential members, when appropriate Promote SCCM membership within institutions or other critical care settings

12. Responsibilities � cont. Provide feedback to the Membership Committee regarding the utility of the program Identify strategies to improve the program Provide recommendations and/or strategies for recruiting and maintaining the multiprofessional membership

13. As a Thank You� The Membership Committee will recognize individuals designated as Liaisons at the annual Critical Care Congress Liaisons receive a ribbon to wear identifying their role as an SCCM Liaison Receive a personal thank you from the Chair of the Membership Committee Receive the sincerest gratitude from SCCM Benefit from having a stronger critical care organization

14. SCCM Mission and Goals

15. SCCM Mission Secure the highest quality care for all critically ill and injured patients

16. Envisioned Future The Society envisions a world in which all critically ill and injured persons receive care from integrated teams of dedicated experts directed by trained and present intensivists.

17. SCCM Organizational Goals Learn It � Enhance and expand the offerings and distribution of SCCM educational programs. Deliver It � Promote access to compassionate, patient-centered care delivered by an integrated team of dedicated experts. Measure It � Develop ICU outcome measurements and reporting systems that will lessen variability in the delivery of care, thereby reducing errors. Improve It � Develop information to create high-reliability organizations through a continuous improvement process.

18. Benefits and Features of SCCM Membership

19. Benefits of Membership Knowledge Quality Patient Care Best Practices Networking Professional Resources Advocacy And more�

20. Features of Membership Education: Monthly subscription to Critical Care Medicine � in print and online Access to Clinical Practice Guidelines Bimonthly subscription to Pediatric Critical Care Medicine through Pediatric Section Membership Opportunity to attend the Critical Care Congress for cutting edge information, CE credits Refresher courses and other symposia Online courses FCCS, PFCCS and FDM courses iCritical Care web podcasts

21. Features of Membership � cont. Networking: Opportunities to exchange viewpoints and research with professionals from all over the world Critical Care Forums Membership in up to three Specialty Sections Opportunity to join a regional Chapter or Affiliate Use the Membership Directory Application for ACCM Fellowship Become part of the Creative Community of volunteers by serving on a committee or task force Use online eCommunities Become an FCCS Instructor Use Career Central

22. Features of Membership � cont. Professional Resources: SCCM communications via email, including the eNewsletter Bi-monthly subscription to Critical Connections newsmagazine LearnICU online courses Discounts on SCCM products Award and grant opportunities Monographs such as ICU Infection in an Era of Multi-Resistance Books, such as Critical Care Ethics: A Practice Guide Paragon Critical Care Quality Implementation Program

23. Features of Membership � cont. Advocacy: State and federal level Education of decision makers Partnerships and collaboration Healthcare Reform Workforce shortages Pay-for-performance

24. Membership in SCCM Make the benefits and features of SCCM an integral part of your professional career!

25. How to Conduct Oneself

26. Promoting SCCM In reality, being a member of the Liaison Program is promoting the advancement of the practice of critical care and SCCM Communicate with sincerity and a positive attitude Be knowledgeable about SCCM and benefits of membership

27.  What To Do! Be assertive � don�t wait for those that approach you Hand out plenty of brochures Consider a goal of one � one new person interested in SCCM is a success Be on the lookout for new opportunities to recruit

28. What To Do! Engage in conversations everywhere � at meetings, presentations, coffee breaks, meals, etc. Establish contact goals - how many people will I approach and speak with re: SCCM Membership

29. How to Set the Number of Contacts You Will Make While it�s the number of quality contacts you make that�s important, setting a goal is important (i.e., you get to practice your �pitch�) Is one contact for one hour better than 12 contacts for 5 minutes? The key is to qualify! Qualifying means you spend your valuable time only on those individuals that show genuine interest in how SCCM can benefit them

30. What To Do! Believe in SCCM Benefits � You are not bothering individuals, but getting them to realize they are missing an important piece of their professional education and development Look for Alignments � Recognize those committees and projects within the visited society that align with those of SCCM Be prepared � Have collateral materials available if requested

31. How to Prepare as a Liaison Prepare what you will say - your personal reasons for joining and benefits experienced Explore with other Liaisons their best practices and suggestions Communicate with SCCM Staff so that all materials are available in a timely manner Prepare a list of personal contacts with whom you could put a prospective member in contact with, to address specific issues (e.g., nurse to nurse, pharmacist to pharmacist)

32. How to Prepare as a Liaison - cont. Provide those you speak to with your personal contact information for follow-up At conferences, look for synergies � that is, those programs, committees that naturally align with the activities and goals of the Society Establish the amount of time you will dedicate to being a Liaison Establish the number of contacts you will make

33. How to Handle Problemsand Concerns Write down all comments, complaints and suggestions for improvement (re: SCCM) shared with you and insure someone follows�up When language problems occur, record the person�s contact information so a native speaker can contact them Send a follow-up report to Ewa Stankiewicz at SCCM Remember that SCCM�s Staff is there as a resource for you!

34. How to Maximize your Chances of Recruiting New Members Prepare yourself Set goals for amount of time and number of contacts Be proactive Look for alignments Follow-up with contacts and SCCM staff Improve with each contact made

35. Overcoming Objections

36. Overcoming Objections �SCCM is for Intensivists only. It doesn't represent my profession.� If any part of your profession involves Critical Care, SCCM does represent your profession A well known member of your profession is probably an SCCM Leader Membership allows you to participate in shaping the future of SCCM Sections Committees

37. Overcoming Objections �I have to join my specialty society, it's just not essential to join SCCM also.� Most specialty societies are specific to their primary goal SCCM is the only multi-professional critical care organization You can represent your society within SCCM You can share knowledge obtained from SCCM with your society Practice guidelines, Conference proceedings

38. Overcoming Objections �I can�t afford to join SCCM.� SCCM has tiered annual dues Physician ($355) Healthcare Professional ($130) International Physician ($250) Young Physician ($195) In-training ($85) International Associate ($55) In-training assistance is available Dues may be a deductible business expense Conference registration discount for members almost equals annual dues

39. Overcoming Objections�I already receive Critical Care Medicine at my institution.� Members have access to online CCM and PDF files for downloading or printing In addition to CCM you receive Critical Connections Access to other discounted material via SCCM bookstore Discount on PCCM

40. Overcoming ObjectionsAnticipate additional objections your group might express Review the membership section of SCCM.ORG Frame the response according to your audience Introduce SCCM members within your speciality to prospective members Provide networking across professions Help new members become involved in SCCM sections and committees

41. Questions and Answers

42. Conclusions Support Materials Available Membership Applications How to Make the Most of Your SCCM Membership brochure Right Care, Right Now brochures and pins Program Evaluations Collection of Applications Final Remarks