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Budapest – Pearl of the Danube

Budapest – Pearl of the Danube. Budapest as an enchanting citybreak destination. Budapest facts & figures. Area: 525 square kilometres Population: 1.700.000 Time zone: Central European time (GMT+1 ). How to get to Budapest from Madrid?. Direct connection from Madrid to Budapest

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Budapest – Pearl of the Danube

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  1. Budapest – Pearl of the Danube Budapest as an enchanting citybreak destination

  2. Budapest facts & figures • Area: 525 square kilometres • Population: 1.700.000 • Time zone: Central European time (GMT+1)

  3. How to get to Budapest from Madrid? • Direct connection from Madrid to Budapest • by Malév Airlines 14 flights/week • by AirEuropa 2 flights/week • by WizzAir 4 flights/week

  4. Tourist arrivals and overnights in Budapest (2008)

  5. 74,4% of revenue on behalf of foreign tourists belongs to the city of Budapest in Hungary!

  6. Importance and influence of tourism in Budapest • every 8. working place • 8-8,5 % of GDP • tourism tax revenue • industrial tax revenue

  7. Capacity of hotels in Budapest (2000/2008)

  8. Accor Hotels Novotel Marriott Kempinski Le Meridien Corinthia Hilton Intercontinental Four Seasons Holiday Inn Best Western Ramada NH Hotels K&K Sofitel Boscolo International hotelchains in Budapest

  9. TOP10 destinations 2008

  10. Spain • 4th most important country • Tourist arrivals in 2008: 133.660 • Tourist arrivals in 2002: 84.011 • Tourist overnights in 2008: 334.350 • Tourist overnights in 2002: 224.215

  11. World heritage

  12. Architectural variety

  13. Budapest unique • Largest Parliament of Europe • Largest functioning synagogue of the world • Europe’s first underground railway

  14. City of the baths • 118 thermalsprings, 12 spas

  15. Cultural life/ entertainment Various cultural programs Classical music/light music Night life

  16. Gastronomy/coffee-houses • Traditional Hungarian cuisine • International cuisine • Famous Hungarian wine-culture • Wide supply of traditional coffee-houses

  17. Touristical promotion of Budapest Tourism Office of Budapest www.budapestinfo.hu Budapest Card Free publications, citymaps PR, BudapeStudy 5 tourist information offices in the city

  18. Co-operations • HNTO (Hungarian National Tourist Office) • Co-operations with companies of the Municipality (Budapest Spas., Public Transportation Ltd.…) • Cultural institutions, museums • Representatives abroad • Embassies in Budapest…

  19. Main marketingactivities in 2009 • Spain (campaign) • China (Hungarian weeks in Beijing) • Japan (Hungarian week in Tokyo)

  20. Publications in 2009 • Budapest Guide(free, 17languages, 1.000.000 ex.) • City Map(free tourist map, 3languages, 1.200.000 ex.) • Well-informedin Budapest(free, 5languages, 210.000 ex.) • CulturalGuide(free, 2 languages, 100.000 ex.) • Tourismin Budapest(free publicationfor trade, 5000 ex, 2languages)

  21. Exhibitions in 2009 • Utrecht - Vakantiebeurs • Vienna - Ferien • Stuttgart – CMT • Madrid – FITUR • Munich - CBR • Milan - BIT • Berlin – ITB • Moscow – MITT • Gothenburg – TUR • Beijing - COTTM • London – WTM • Budapest – Utazás

  22. Official touristical website of Budapest 2,4 million visitors yearly 1,1 million downloads monthly Hotel-booking Eventscalendar Trade pages Website – www.budapestinfo.hu

  23. BudapestCard • 48 hours / 72 hours • Free public transport • Museums, sights • Sightseeing tours • Restaurants • Programs, events

  24. BudapeStudy, PR, BTH News

  25. Tourinform offices • Airport -Ferihegy 1 • Airport - Ferihegy 2A and 2B • Downtown – Sütő street • Liszt Ferenc square – near Oktogon

  26. Christmas market • one of the best christmas markets in the world (by Travel&leisure magazine, Sunday Times) • more than150 cultural programs • 600.000 visitors

  27. Thank you for your attention!LászlóFekete managing director

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