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Marketing Update / How to get the most out of your accreditation

Marketing Update / How to get the most out of your accreditation. Catie Cotcher / Alex Wild. Session Overview. Reckon NZ Marketing Initiatives Online vs Paper Seminars What do I get for my Accreditation? Examples of marketing that has worked for others. Reckon NZ Marketing.

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Marketing Update / How to get the most out of your accreditation

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  1. Marketing Update / How to get the most out of your accreditation Catie Cotcher / Alex Wild

  2. Session Overview • Reckon NZ Marketing Initiatives • Online vs Paper • Seminars • What do I get for my Accreditation? • Examples of marketing that has worked for others

  3. Reckon NZ Marketing • Marketing consists of 3 clients types • End User – Affiliated • Email : most cost effective and punctual • Phone Communication • Examples • End User – New • Brand Awareness (Un Measured) • Online (Measured) • Publications • Accountants • NZICA • Accountant Training / Workshops • Brand Awareness / Publications / Reputation / Word of Mouth

  4. Online Vs Paper • Businesses moving marketing Online • Recent survey • 66% of SME businesses believe it is a crucial market • Online advertising is perceived as “cost efficient” over publication advertising • Manufacturing and Wholesale 49% • Retail, Hospitality and Finance/Insurance Industry 39% • Agriculture / Forestry 11% • Social Media Sites • Advertising Online – where and how

  5. Seminars • How would we go about arranging a seminar? • First choose a topic of interest • Have a key note speaker that gives some “clout” • Contact us, we can help • Examples

  6. What do I get for my Accreditation? • QuickBooks Accountant Edition & QuickBooks Enterprise NFR’s • Quicken Home & Business NFR’s • Wholesale pricing on Quicken & QuickBooks products • Monthly newsletter • Ability to use QuickBooks Accredited Consultant logo’s • Qualified leads (Trial Referrals) • Invitation to regional meetings • Free media kits • Advertising subsidy. We can subsidise your marketing by 50%, up to $1,000 per year, given to you in product up to the equivalent value. • Attendance to the 3 Day Reckon Accredited Consultant Conference

  7. Marketing that has worked for other ACs Maggie Curtis – BR Group - Bay of Plenty Times & Yellow Pages

  8. Marketing that has worked for other ACs “Business Resource Group offers accounting and payroll solutions for your business. BR Group works with Bay of Plenty businesses specialising in QuickBooks, MYOB, IMS Payroll & Point of Sale Software. Call 0508 BR Group today about their training, admin, accounting & payroll services” Maggie Curtis – BR Group – QuickBooks Banner & Radio Ad

  9. Marketing that has worked for other ACs Cavanal Training – Kay Smart – Radio & newspaper advertising for GST Seminar

  10. Marketing that has worked for other ACs Car Sign writing. Sara Thompson & Julie Gordon

  11. Thank you

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