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Multimedia in the Mainstream

Multimedia in the Mainstream. Legacy Media. The Goals New ways to examine & quantify Compare across media Why are there differences?. The New York Times – Choosing a President. Research Questions.

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Multimedia in the Mainstream

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  1. Multimedia in the Mainstream Legacy Media Peg Achterman - Northwest University & University of Washington

  2. The Goals • New ways to examine & quantify • Compare across media • Why are there differences? The New York Times – Choosing a President Peg Achterman - Northwest University & University of Washington

  3. Research Questions RQ 1: To what extent does the legacy media type predict the content forms, formats and features of multimedia displayed on its website? Is your history killing you? Peg Achterman - Northwest University & University of Washington

  4. Peg Achterman - Northwest University & University of Washington

  5. Capturing Sites • Grab often • Specific Multimedia Criteria • text, still images, moving images, audio, computer graphics, animation • Specific Multimedia Formats • online video, audio slideshows, audio with static images, other interactive Peg Achterman - Northwest University & University of Washington

  6. Measuring • Length • Use of Text • Narration Track • Reporter on Screen or Off Screen • Number of Sound Bites • Use of Natural Sound • Use of Dissolves/Wipes • Use of Music • Number of Still Images Peg Achterman - Northwest University & University of Washington

  7. Distribution of Formats Peg Achterman - Northwest University & University of Washington

  8. Format Frequency The NYT & Spokesman Review – best mix of formats Peg Achterman - Northwest University & University of Washington

  9. AUDIO SLIDESHOWS ONLINE AUDIO & STATIC IMAGE Online Formats ONLINE INTERACTIVES ONLINE VIDEO Maps Polls Timelines Quizzes Calculators hyperlinks online player soundbites Online Features interactivity interviews narration text music stills effects Digitally Delivered Content Forms • TEXT • IMAGES • GRAPHICS • VIDEO • AUDIO • TEXT • AUDIO PRINT TELEVISION RADIO Media Types Peg Achterman - Northwest University & University of Washington

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