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Striking the Balance with Microsoft Office 2010 Starter

Striking the Balance with Microsoft Office 2010 Starter. Key Levers. 76% of students use PPT 62% of small businesses rank Outlook as important. Word & Excel only meets basic needs of home users. Applications. Feature Mix. Targeted feature removal. Limited Feature Set. Distribution.

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Striking the Balance with Microsoft Office 2010 Starter

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  1. Striking the Balance with Microsoft Office 2010 Starter Key Levers 76% of students use PPT 62% of small businesses rank Outlook as important Word & Excel only meets basic needs of home users Applications Feature Mix Targeted feature removal Limited Feature Set Distribution Not a download, no-reimaging, Vista and Win 7 only New PCs only Starter name, with basic and limited positioning Office Brand & Experience Positioning Includes advertising Non Obtrusive ad design Monetization Drive Usage Minimize Cannibalization MICROSOFT CONFIDENTIAL – UNDER NDA

  2. Office Starter Word 2010 • In-product upgrade: • Backstage • Ribbon • Task pane • House ad unit • Backstage MICROSOFT CONFIDENTIAL – UNDER NDA

  3. Office Word Starter 2010* Excludes Key Features 76% of students use PowerPoint 62% of small businesses rank Outlook as important 78% of small businesses use at least one removed Excel feature 68% of home customers use at least one removed Excel feature 50% of consumers use at least one removed Word feature Starter MICROSOFT CONFIDENTIAL – UNDER NDA

  4. MICROSOFT CONFIDENTIAL – UNDER NDA Microsoft

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