1 / 10

Derrick Faust, Corrin Harker, Joy Singelton, Daniel Demetrio

AT&T a Company Committed to Offering the Best Technology and Customer Service of the 21 st Century. Derrick Faust, Corrin Harker, Joy Singelton, Daniel Demetrio. AT&T The Company. Telecommunications Company Prides themselves on offering the best service and products in the industry

havyn
Download Presentation

Derrick Faust, Corrin Harker, Joy Singelton, Daniel Demetrio

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. AT&T a Company Committed to Offering the Best Technology and Customer Service of the 21st Century Derrick Faust, Corrin Harker, Joy Singelton, Daniel Demetrio

  2. AT&T The Company • Telecommunications Company • Prides themselves on offering the best service and products in the industry • Incurred steady financial profits throughout the years • A leader in the telecommunications industry

  3. AT&T Campaign Goals Main Goal: • Educate the public of AT&T’s stellar customer service, and technologies Secondary Goals: • To make the public aware that AT&T recognizes past mistakes, concerning services, products, and customer service, but inform them they will not be repeated. • Raise sales based on the information delivered to the public

  4. Objectives • To gain new clients. • Strengthen Brand Loyalty • Strengthen customer relations • Offer customers fast and easy research about all the company has to offer. • Make sure potential customers feel free to call or email with questions/concerns. • Make sure customers know that there questions based on the information provided in the campaign will be welcomed and there will not be a repeat of the negative customer service

  5. Stratagies and Tactis • Clear concise website that will be updated monthly to illustrate new services, products, and information about the company • Press releases addressing the past mistakes, and the improvements made to previous problems; new products/technologies; new services; and the company as a whole • In person communication through In-store promotional tables • Interactive media sites like Face book allowing an open conversation between AT&T and the public to ensure the public has a voice and will be heard

  6. Themes and Messages Theme: • The theme will correlate with the slogan already has; RE-Think the impossible. Through PR strategies the theme will embody this but add to it stating with AT&T technology and services anything is possible. Messages: • AT&T is committed to innovative technologies • Committed to providing the best customer service available • Customers come first and can be confident to place their trust and business in AT&T

  7. Logistics • The logistics section consists of staffing and the budget. The budget is broken down into subcategories (Personnel costs, Program and production costs and administrative costs). • Staffing: • External PR strategies are carried out via PR Agencies. • Internal PR strategies via AT&T’s PR Dept. • Distribution of additional assignment will go to the Marketing and Human Resources Depts.

  8. Logistics Contd’ • Additionally: • Implementation of outsourcing for freelancers and/or contractors for duties such as, video production, graphic design, photography and writing. • Hired personnel will be responsible for additional writing, research, news releases, publicity materials, planning of events, producing and designing publications, planning news conferences, etc.

  9. Budget • Volunteering: • SCORE (Service Corps of Retired Executives) • They are retired and have more time to put in work hours • Categorized Budget items: • Personal Costs -Freelancers paid hourly $250 -$300. SCORE used for checking in guests. • Program and Production - Costs of $175,000.00 and SCORE volunteers • Administrative Costs -$2,000,000.00.

  10. Evaluation Process • Conduct ongoing evaluations of the effectiveness of the campaign through: • Surveys • Interviews • Focus Groups • Monitoring social networks • Media coverage • Website hits • New Client progress reports

More Related