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MKT 421 Week 4 Learning Team Assignment Components of a Marketing Plan Part 2: Price, Promotion, Environment, and the Co

MKT 421 Week 4 Learning Team Assignment Components of a Marketing Plan Part 2: Price, Promotion, Environment, and the Concept to Commercialization Process//tutorfortune.com<br><br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-week-4-learning-team-assignment-components-of-a-marketing-plan-part-2-price-promotion-environment-and-the-concept-to-commercialization-process<br><br>MKT 421 Week 4 Learning Team Assignment Components of a Marketing Plan Part 2: Price, Promotion, Environment, and the Concept to Commercialization Process<br><br> <br>Instructions:<br>Purpose of Assignment<br>The purpose of this assignment is to continue to have students place<br>themselves in the role of a marketing research and planning team<br>leader while completing the last half of the team's project that was<br>started in Week 3. Students will be researching and making decisions<br>on price setting, promotion strategies, environmental forces/scanning,<br>and steps to bringing their company's product from concept to<br>commercialization.<br>Assignment Steps<br>Resources: Marketing: Ch. 1: pg. 4-10; Ch. 3: pg. 72-92; Ch. 8: pg. 210-<br>223; Ch. 10: pg. 274-281; Ch. 13: pg. 350-352; Chapter 17: pg. 472-<br>475; Ch. 18: pg. 519-526; Ch. 19: pg. 556-558<br>.<br>Marketing to Connect with Consumers<br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-week-4-learning-team-assignment-components-of-a-marketing-plan-part-2-price-promotion-environment-and-the-concept-to-commercialization-process<br><br>

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MKT 421 Week 4 Learning Team Assignment Components of a Marketing Plan Part 2: Price, Promotion, Environment, and the Co

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  1. MKT 421 Week 4 Learning Team Assignment Components of a Marketing Plan Part 2: Price, Promotion, Environment, and the Concept to Commercialization Process//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-421-week-4-learning-team-assignment- components-of-a-marketing-plan-part-2-price-promotion-environment-and-the-concept- to-commercialization-process MK T 4 2 1 We e k 4 L e a r n i n g T e a m A s s i g n me n t C o mp o n e n t s o f a Ma r k e t i n g P l a n P a r t 2 : P r i c e , P r o mo t i o n , E n v i r o n me n t , a n d t h e C o n c e p t t o C o mme r c i a l i z a t i o n P r o c e s s   I n s t r u c t i o n s : P u r p o s e o f A s s i g n me n t T h e p u r p o s e o f t h i s a s s i g n me n t i s t o c o n t i n u e t o h a v e s t u d e n t s p l a c e t h e ms e l v e s i n t h e r o l e o f a ma r k e t i n g r e s e a r c h a n d p l a n n i n g t e a m l e a d e r w h i l e c o mp l e t i n g t h e l a s t h a l f o f t h e t e a m' s p r o j e c t t h a t w a s s t a r t e d i n We e k 3 . S t u d e n t s w i l l b e r e s e a r c h i n g a n d ma k i n g d e c i s i o n s o n p r i c e s e t t i n g , p r o mo t i o n s t r a t e g i e s , e n v i r o n me n t a l f o r c e s / s c a n n i n g , a n d s t e p s t o b r i n g i n g t h e i r c o mp a n y ' s p r o d u c t f r o m c o n c e p t t o c o mme r c i a l i z a t i o n . A s s i g n me n t S t e p s R e s o u r c e s : Ma r k e t i n g : C h . 1 : p g . 4 - 1 0 ; C h . 3 : p g . 7 2 - 9 2 ; C h . 8 : p g . 2 1 0 -

  2. 2 2 3 ; C h . 1 0 : p g . 2 7 4 - 2 8 1 ; C h . 1 3 : p g . 3 5 0 - 3 5 2 ; C h a p t e r 1 7 : p g . 4 7 2 - 4 7 5 ; C h . 1 8 : p g . 5 1 9 - 5 2 6 ; C h . 1 9 : p g . 5 5 6 - 5 5 8 S c e n a r i o : U s i n g t h e s a me o r g a n i z a t i o n a n d p r o d u c t / s e r v i c e y o u u s e d i n t h e We e k 3 l e a r n i n g t e a m a s s i g n me n t a n d t h e s a me s c e n a r i o , y o u w i l l b e p r e s e n t i n g t h e f o l l o w i n g a n a l y s e s t o t h e b o a r d o f d i r e c t o r s a n d s t a k e h o l d e r s . T h e y w i l l b e u s i n g t h e s e a n a l y s e s t o ma k e t h e i r fi n a l d e c i s i o n o n h o w , a n d i f , t o l a u n c h y o u r c o mp a n y ' s n e w a n d u n i q u e p r o d u c t / s e r v i c e . D e v e l o p a mi n i mu m 1 , 0 5 0 - w o r d a n a l y s i s a d d r e s s i n g t h e f o l l o w i n g : C o n d u c t a n e n v i r o n me n t a l s c a n f o r y o u r c o mp a n y f o c u s i n g o n w h i c h  o f t h e fi v e e x t e r n a l f o r c e s t h e c o mp a n y i s l i k e l y t o b e i mp a c t e d b y a n d w h a t a c t i o n s t h e y w i l l n e e d t o t a k e t o o v e r c o me t h e m. S e l e c t a n d d e s c r i b e t h e p r i c e s t r a t e g y y o u r c o mp a n y w i l l u s e t o  l a u n c h i t s p r o d u c t / s e r v i c e . Wh y i s t h a t s t r a t e g y t h e b e s t c h o i c e a n d w i l l i t n e e d t o b e a d j u s t e d o v e r t h e d u r a t i o n o f t h e P r o d u c t L i f e C y c l e ( P L C ) ? Wh y o r w h y n o t ?

  3. S e l e c t f o u r o f t h e f o l l o w i n g me t h o d s a n d e x p l a i n h o w t h e y s h o u l d b e  u s e d b y y o u r c o mp a n y . E x p l a i n t h e r e a s o n i n g w h y t h e y a l i g n b e s t w i t h y o u r t a r g e t s e g me n t a n d p r o d u c t : A d v e r t i s i n g P u b l i c r e l a t i o n s T r a d i t i o n a l D i g i t a l ma r k e t i n g N e w D i g i t a l ma r k e t i n g t e c h n i q u e s ( d e s c r i b e ) S a l e s p r o mo t i o n D i r e c t ma r k e t i n g E v e n t ma r k e t i n g O u t d o o r A n a l y z e h o w y o u r c o mp a n y w i l l i mp l e me n t t h e N e w - P r o d u c t          D e v e l o p me n t P r o c e s s ( s e v e n s t a g e s ) t o b r i n g y o u r p r o d u c t / s e r v i c e f r o m c o n c e p t t o c o mme r c i a l i z a t i o n . C i t e a mi n i mu m o f t h r e e p e e r - r e v i e w e d s o u r c e s . A t l e a s t o n e s o u r c e s h o u l d b e f r o m t h e c o u r s e ma t e r i a l s a n d a t l e a s t o n e s o u r c e f r o m t h e U n i v e r s i t y L i b r a r y . F o r ma t y o u r p a p e r c o n s i s t e n t w i t h A P A g u i d e l i n e s . C l i c k t h e A s s i g n me n t F i l e s t a b t o s u b mi t y o u r a s s i g n me n t . N o t e : G r a d e s a r e a w a r d e d b a s e d u p o n i n d i v i d u a l c o n t r i b u t i o n s t o t h e

  4. L e a r n i n g T e a m a s s i g n me n t . E a c h L e a r n i n g T e a m me mb e r r e c e i v e s a g r a d e b a s e d u p o n h i s / h e r c o n t r i b u t i o n s t o t h e t e a m a s s i g n me n t . N o t a l l s t u d e n t s ma y r e c e i v e t h e s a me g r a d e f o r t h e t e a m a s s i g n me n t . S u p p o r t i n g Ma t e r i a l : C o mp o n e n t s o f a Ma r k e t i n g P l a n P a r t 2 : P r i c e , P r o mo t i o n , E n v i r o n me n t , a n d t h e C o n c e p t t o C o mme r c i a l i z a t i o n P r o c e s s G r a d i n g G u i d e Ma r k e t i n g , C h . 1 : C r e a t i n g C u s t o me r R e l a t i o n s h i p s a n d V a l u e t h r o u g h Ma r k e t i n g Ma r k e t i n g , C h . 3 : S c a n n i n g t h e Ma r k e t i n g E n v i r o n me n t Ma r k e t i n g , C h . 8 : Ma r k e t i n g R e s e a r c h : F r o m C u s t o me r I n s i g h t s t o A c t i o n s Ma r k e t i n g , C h . 1 0 : D e v e l o p i n g N e w P r o d u c t s a n d S e r v i c e s Ma r k e t i n g , C h . 1 3 : B u i l d i n g t h e P r i c e F o u n d a t i o n Ma r k e t i n g , C h . 1 7 : I n t e g r a t e d Ma r k e t i n g C o mmu n i c a t i o n s a n d D i r e c t Ma r k e t i n g Ma r k e t i n g , C h . 1 8 : A d v e r t i s i n g , S a l e s P r o mo t i o n , a n d P u b l i c R e l a t i o n s Ma r k e t i n g , C h . 1 9 : U s i n g S o c i a l Me d i a a n d Mo b i l e Ma r k e t i n g t o C o n n e c t w i t h C o n s u me r s Click on below link to buy https://tutorfortune.com/products/mkt-421-week-4-learning-team-assignment- components-of-a-marketing-plan-part-2-price-promotion-environment-and-the-concept- to-commercialization-process

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