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Strategy and definition exercises

This exercise aims to define the innovation strategy of Pacific University and identify its strategic goals, including organic growth, market disruption, new product/service introduction, differentiation, and business model change. It also explores how innovation can enable or support these goals, and emphasizes the importance of clearly defined strategic intent. Additionally, the exercise examines an appropriate innovation definition for Pacific University and suggests modifications to effectively communicate and set expectations for innovation within the organization.

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Strategy and definition exercises

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  1. Strategy and definition exercises February 5, 2009

  2. Pacific Strategy • Define the innovation strategy of the University of the Pacific • What are its 3 to 5 year strategic goals in terms of: • Organic growth • Market disruption or change • New product/service introduction • Differentiation • Business model change

  3. Pacific Strategy • Organic Growth: • Differentiation: • Revenue Projections: • Other:

  4. What can innovation support • From the list of strategic goals, which goals, if any, can innovation enable or support?

  5. Strategic Outcomes • Based on the strategic goals, what outcomes can innovation provide: • Identifying new customer segments or markets • Disrupting existing market segments • Introducing new products, services or business models

  6. Strategic Intent • Does Pacific have a clearly defined “strategic intent”? • Do the innovations tie closely to this strategic intent • Think customer experience at Apple • Think “finding information” at Google

  7. Define Pacific Strategic Intent • What is the “strategic intent” at Pacific? How can innovation enable or support that intent?

  8. Innovation Definition • What’s an appropriate innovation definition within Pacific? • How do we effectively communicate to other Pacific team members what we want when we ask them to innovate

  9. Innovation Definition • Suggest modifications or changes to the definition of innovation at Pacific

  10. Communication • Develop a plan to communicate that definition and set expectations for innovation within Pacific

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