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Its not about your salon…its about my Poochieee ……..

Its not about your salon…its about my Poochieee ……. INTRODUCTION. Pet lovers are always on a spree to pamper their dogs….you help them do it.. Salon culture is increasing but not to the extent of being a necessity We are a luxury and quality and standard is of importance

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Its not about your salon…its about my Poochieee ……..

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  1. Its not about your salon…its about my Poochieee……..

  2. INTRODUCTION • Pet lovers are always on a spree to pamper their dogs….you help them do it.. • Salon culture is increasing but not to the extent of being a necessity • We are a luxury and quality and standard is of importance • We are here to help them do what they can do by themselves • BUT we pamper your dogs in a manner you yourselves cant

  3. TG • Our TG just loves their dog • They shower them with love, luxuries and gifts • Dog is family to them….like their baby • They are proud of them • Love playing with them • Bring them toys and accessories

  4. TG (contd..) • They hate if you call their dog a dog • They want just one thing…..treat him like I do or better • He should be happy when with you • Treat him like a king/Queen

  5. Market scenario • People love to bathe their dog by themselves • Salon culture is increasing day by day • Mobile vans and door to door workers also pose a threat

  6. Challenges • Change the mind set • Salons as the best option amongst others • Competition • Competitive rates • Build a referral system • Local pricing – ranges from Rs.350 and above • (just for the bath)

  7. Competitors • Salons: • Doggie Dooz • Top Dog n such others • Mobile vans • Door to door goers: • Castor n pullox pet shops Bandra • Pets, pets n pets • Gauri, bandra • Royal art pet shop • Dog city H O

  8. Aim…….. • Its not about our salon..its about your dog • Image building • Build a top of mind recall

  9. Marketing activities (short term)A Pawfect salon…. • Go fetch game evenings • Mating day • Lunch together: Dogethers • Pamphlets….take away at vet shops, accessories shops • Exhibition of accessories

  10. Naming ceremony for a dog • Claim to fame : Dog of the month • Dog shows • Learn new dog trick sessions • Before n after…is...BETER • My Poochie Scrap Book • Pet infotainer sessions

  11.  Hiking adventure some Sunday • Health day • Dog Mela : Dogs day out

  12. Marketing activities (long term) • Agility training • Dogathon • Dog diaries • Dog calenders

  13. Tie ups • Special tag makers • Vets • Accessories seller • Dog sellers • PETA • dogsdomainindia.com • Kennelsclub of India www.thekci.org • Krazy K9 Campers • Pedigree

  14. Sales and discounts • Membership cards • Send birthday cards • Multiple pets combo offers • Happy hours • Get your friend • membership card: + 20%off • Service : +10% off

  15. Internal customer orientation • Give a Fab service • Show that you care • Keep in touch • Let them know when to come next • Give handy tips • Follow up • Make database….. • Keep Dog food / dog items…

  16. Inhouse activities • Have accessories at your place • Petertainment • Personal calling • Birthday parties (invite similar breed dogs) • Happy to help hours just before parties

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