Africa by Radio Continental Convention Johannesburg 17-19 September 2009

1. Africa by Radio Continental ConventionJohannesburg 17-19 September 2009 Strategic programming development

2. Holes and drill bits

3. Holes and drill bits A drill company learned: there’s no market for drill bits—only holes.

4. Holes and drill bits The point: Good leaders don’t confuse methods with their mission. They sell results, not programmes. They keep their eyes on the big picture.

5. Holes and drill bits What are the “holes” and “drill bits” in your context?

6. Planning Is it spiritual?

7. Planning • God planned. • Ephesians 1:3,4 • Long before he laid down the earth’s foundations, he had us in mind, had settled on us as the focus of his love, to be made whole and holy by his love. (The Message)

8. Planning • God planned. • Ephesians 1:3,4 • Revelation 13:8 • The beast held absolute sway over all tribes and peoples, tongues and races. Everyone on earth whose name was not written from the world’s foundation in the slaughtered Lamb’s Book of Life will worship the Beast. (The Message)

9. Planning • God planned. • Jesus described planning and encouraged it • Luke 14:28-32 • “Is there anyone here who, planning to build a new house, doesn’t first sit down and estimate the cost so you’ll know if you can complete it? If you only get the foundation laid and then run out of money, you’re going o look pretty foolish.” (TM)

10. Planning • God planned. • Jesus described planning; he did not condemn it • God talks about our plans • Proverbs 16:3 • “Put God in charge of your work, then what you’ve planned will take place .” (TM)

11. Planning • God planned. • Jesus described planning; he did not condemn it • God talks about our plans • Paul’s work indicates he did it • Acts & Revelation: Cities on trade routes

12. Planning • God planned. • Jesus described planning; he did not condemn it • God talks about our plans • Paul’s work indicates he did it • Acts & Revelation: Cities on trade routes • Don’t forget Luke 12:This is what I'll do. I will tear down my barns and build bigger ones...

13. ProjectGoal ProjectObjectives DevelopStrategies Select Op.Strategy Audience Segment Partners StrategyObjectives Partners’Projects Costs &Resources FaithGoal FundingPlan Needs Assessment Timeline Partners ImplementStrategy EvaluateProcess EvaluateImpact EvaluateOutcome A Strategic Planning Framework Stakeholders DefineTarget Group

14. A Planning Framework I believe God may want me to serve these people. The port city of Pemba, Mozambique, home to the Mwane people, around 140,000 people, predominantly Muslim.* DefineTarget Group *Simplified case study of Radio Wimbe

15. Partners A Planning Framework These people also are serving the Target Group. DefineTarget Group

16. Needs Assessment Partners A Planning Framework What needs does the Target Group have? • MEDIA NEEDS/USE • 3 existing radio services • Little local language content • Radios widely available • Mobile phones popular • Internet access is limited • PHYSICAL NEEDS • Poverty • Poor housing • Low literacy • HIV & AIDS • Infidelity & family breakdown (domestic violence) • Crime • Alcohol abuse • SPIRITUAL • NEEDS • 70% Muslim • Folk Islam • Superstitious • Fearful (power of djinns. • Limited contact with Injil DefineTarget Group

17. FaithGoal Needs Assessment Partners A Planning Framework What changes will happen to this group in 10 years time—if God blesses them? • We are trusting God to do a transforming work, by His Spirit, amongst the families in and around Pemba. As biblical values become practiced in their relationships at home, we trust God for significant impact and change in the community. As evidence of this, by 2019 we will see: DefineTarget Group

18. FaithGoal Needs Assessment Partners A Planning Framework What changes will happen to this group in 10 years time—if God blesses them? • Pemba residents becoming followers of Jesus and identifying themselves as Christian in the next government census. • Husbands becoming faithful to one wife and the family with the number of families living this way increasing by 200% • Domestic violence in families as well as incidents of crime and road accidents due to substance abuse decreasing by 50% • Illnesses resulting from casual lifestyle choices (including HIV/AIDS) decreasing DefineTarget Group

19. Partners’Projects FaithGoal Needs Assessment Partners Set upa school Develop a micro-enterprise scheme to help establish local business A Planning Framework This is what the partners will do towards the Faith Goal. DefineTarget Group

20. Partners’Projects FaithGoal Needs Assessment Partners A Planning Framework These are the people we can reach through a radio project. Audience Segment Young Mwane men aged between 18 and 35, who have some primary education; functionally illiterate DefineTarget Group

21. Partners’Projects FaithGoal Needs Assessment Partners A Planning Framework These are the people I will work with in my radio project. Audience Segment Partners • For example: • Micro-enterprise experts • Health workers • Teachers • Local recording studio • Church planters DefineTarget Group

22. Audience Segment Partners Partners’Projects FaithGoal Needs Assessment Partners Local Imam A Planning Framework These are the people who can help or hinder my radio project. Stakeholders DefineTarget Group

23. ProjectGoal Audience Segment Partners Partners’Projects FaithGoal Needs Assessment Partners A Planning Framework These are the changes my radio project will bring. Stakeholders Radio Wimbe will come to be known as a reliable and trusted radio station with compelling, entertaining and informative content that influences lives of families and the community at large. By 2012: DefineTarget Group

24. ProjectGoal Audience Segment Partners Partners’Projects FaithGoal Needs Assessment Partners A Planning Framework These are the changes my radio project will bring. Stakeholders • 80% of surveyed residents will recognize the station and report listening to it, testifying to its credibility and reliability. • 75% of first time respondents will match the audience profile with 25% responding a second or more times. • Surveys will show that the reported incidence of domestic violence has decreased by 20%. • 10% of respondents will seek more about following in the way of Jesus DefineTarget Group

25. ProjectGoal Audience Segment Partners Partners’Projects FaithGoal Needs Assessment Partners A Planning Framework • 80% of surveyed residents will recognize the station and report listening to it, testifying to its credibility and reliability. • 75% of first time respondents will match the audience profile with 25% responding a second or more times. • Surveys will show that the reported incidence of domestic violence has decreased by 20%. • 10% of respondents will seek more about following in the way of Jesus Stakeholders This is how I will measure the changes my project achieves. • Audience survey to measure listenership • NGO’s and community organisations • Survey & OTGs will measure audience DefineTarget Group EvaluateOutcome

26. ProjectGoal ProjectObjectives Audience Segment Partners Partners’Projects FaithGoal Needs Assessment Partners A Planning Framework The steps towards the Project Goal. Stakeholders • By the end of the first year: • Local government officials and secular humanitarian organizations utilize the station as a means of communicating information in the community. • 25% of respondents will respond to religious, ethical or daily living issues raised in the programmes. DefineTarget Group EvaluateOutcome

27. ProjectGoal ProjectObjectives Audience Segment Partners Partners’Projects FaithGoal Needs Assessment Partners EvaluateOutcome A Planning Framework How to measure if each step has been achieved. Stakeholders DefineTarget Group EvaluateImpact

28. ProjectGoal ProjectObjectives DevelopStrategies Audience Segment Partners Partners’Projects FaithGoal Needs Assessment Partners EvaluateOutcome A Planning Framework What I will do to make this radio project work. Include alternatives, e.g. shortwave and FM Stakeholders DefineTarget Group EvaluateImpact

29. ProjectGoal ProjectObjectives DevelopStrategies Select Op.Strategy Audience Segment Partners Partners’Projects FaithGoal Needs Assessment Partners EvaluateOutcome A Planning Framework Stakeholders Choose one of the plans, e.g. for FM radio.Keep others in case FM is not available. DefineTarget Group EvaluateImpact

30. ProjectGoal ProjectObjectives DevelopStrategies Select Op.Strategy Audience Segment Partners Partners’Projects FaithGoal Needs Assessment Partners EvaluateOutcome A Planning Framework StrategyObjectives Stakeholders What I will do.E.g. have daily programme, have farming content, have Bible stories, plan follow-up DefineTarget Group EvaluateImpact

31. ProjectGoal ProjectObjectives DevelopStrategies Select Op.Strategy Audience Segment Partners StrategyObjectives Partners’Projects Costs &Resources FaithGoal FundingPlan Needs Assessment Timeline Partners EvaluateOutcome A Planning Framework • Write down • what you will need • how much it will cost • where will the money come from • when will you do things • when you need the resources Stakeholders DefineTarget Group EvaluateImpact

32. ProjectGoal ProjectObjectives DevelopStrategies Select Op.Strategy Audience Segment Partners StrategyObjectives Partners’Projects Costs &Resources FaithGoal FundingPlan Needs Assessment Timeline Partners ImplementStrategy EvaluateOutcome A Planning Framework Stakeholders Do what you have planned! DefineTarget Group EvaluateImpact

33. ProjectGoal ProjectObjectives DevelopStrategies Select Op.Strategy Audience Segment Partners StrategyObjectives Partners’Projects Costs &Resources FaithGoal FundingPlan Needs Assessment Timeline Partners ImplementStrategy EvaluateProcess EvaluateImpact EvaluateOutcome A Planning Framework Stakeholders Am I doing what I planned?Is it good enough? Right content? DefineTarget Group

34. ProjectGoal ProjectObjectives DevelopStrategies Select Op.Strategy Audience Segment Partners StrategyObjectives Partners’Projects Costs &Resources FaithGoal FundingPlan Needs Assessment Timeline Partners ImplementStrategy EvaluateProcess EvaluateImpact EvaluateOutcome A Planning Framework Stakeholders These arrows may mean change is required DefineTarget Group