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Search Engine Result Page [SERP] What is SERP? A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query. The results are of two general types, organic and sponsored . The results are normally ranked by relevance to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web and a short description showing where the keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display.
Search Engine Result Page [SERP] Why First page and First Position matters in Organic Results: According to a recent study 91% of people will satisfy with the first page results: TOP 1: 32.5% TOP 2: 17.6% TOP 3: 11.4% TOP 4: 8.1% TOP 5: 6.1% TOP 6: 4.4% TOP 7: 3.5% TOP 8: 3.1% TOP 9: 2.6% TOP 10: 2.4%
Search Engine Result Page [SERP] Local ranking on Google Local results appear for people who search for businesses and places near their location. They're shown in a number of places across Maps and Search. Local results are based primarily on relevance, distance, and prominence.