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Introduction to Cavendish Group. China's Renewable Energy Sector Growth
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Introduction to Cavendish Group China's Renewable Energy Sector Growth China will play a key role in solving the global climate challenge. China's Government wants to use and develop Renewable Energy sources, such as Solar / Wind power, to reduce the thick air pollution generated by expensive traditional sources such as oil and coal. The 2005 China Renewable Energy Law provides incentives such as fixed rate tariffs and carbon credits to Renewable Energy companies. China is already the leading Renewable Energy producer in the world in terms of installed generating capacity with plans to double the proportion of Renewable Energy to 15% by 2020. China has seen investment of $12bn in Renewable Energy – second only to Germany. China has become the largest supplier of Clean Development Mechanism (CDM) credits in the world, now funding billions of dollars worth of carbon reductions. Cavendish Group is the leading BRIC (Brazil, Russia, India, China) business to business publisher and meetings / events organiser with a particular focus on China,the worlds fastest growing economy. At Cavendish, we provide businesses with information about leading international technology, expertise and best practice from the West. Through our series of dedicated publications which are printed bilingually in association with local government ministries and relevant trade associations and distributed quarterly; we are able to give maximum exposure and market representation to any company wishing to influence senior decision makers in key growth markets, including the Renewable Energy sector. Furthermore, with a network of regional representatives and business development teams who are in constant dialogue with our readers and partners, Cavendish Group is the ideal partner to bring buyers and sellers together. With a print and electronic media vehicle guaranteed to reach the people who count, an after-sales team coordinating 1-2-1 meetings and events, we are the people who deliver on expectations. Cavendish Group CEO Matthew Astill wins the Great Wall Friendship Award The Great Wall Friendship Award is the highest award presented by the Beijing Municipal Government to foreign experts . Cavendish Group provided cutting-edge technology, consultancy and materialized the introduction of new materials and equipment through its magazines during 2008.
Contents List Media Information 2009 • Renewable Energy Technology showcases the latest technologies and innovations that are continuing to change the Renewable Energy industry. Our exclusive and comprehensive coverage is maintained each quarter by in-depth articles and case studies focussing on the following core areas:- • Core Editorial topics: • -SOLAR (e.g. Photovoltaic / Thin Film / CSP) • HYDRO • WIND • BIO (e.g. Biomass, Bio Fuels) • MARINE Energy (e.g Wave and Tidal) • Renewable Heating & Cooling (e.g. CHP, Solar thermal and Geothermal) • Energy Efficiency (e.g. Cleantech, Energy Conversion and Waste Management) • Editorial / Advertising content helps readers to optimise and understand: • -New technology implementation from overseas • -Energy conservation -> environmental protection -> SUSTAINABILITY • -Best practice and new trends in Engineering, Manufacturing and R & D • -Building capacity and Renewable Energy project development • From a Cavendish Group China readership survey conducted in Jan 2009: • 64% subscribed to keep up to date with industry developments and source suppliers • 60% spent over 45 minutes reading each publication • 73% regularly referred back to previous issues • 75% thought the technical level of the articles was just right • 86% thought that the length of the articles was just right
Overview • The Renewable Energy market in China has unlimited potential and is poised for massive growth, as it is a priority market identified as a key beneficiary of China’s 585 billion USD Fiscal Stimulus Policy.China is also predicted by the International Energy Agency to receive approximately 23 percent of global investment in renewable energy between 2005 and 2030 (about $1.2 trillion). Such investment is being strongly encouraged by China’s government. The National Development and Reform Commission (NDRC), the country’s primary macro-economic planner, has targeted renewable energy to make up 10 percent of China’s total energy consumption by 2010, and 15 percent by 2020, compared with 7.5 percent in 2005.The NDRC has set the following clear Renewables-specific Power Generation Capacity targets for this push: • Solar to reach 2 GW by 2011 (15x more than in 2008) and 20 GW in 2020, compared with 70 MW in 2005 • Hydro power to reach 190 Gigawatts (GW) by 2010 and 300 GW by 2020, compared with 115 GW in 2005 • Wind to reach 10 GW by 2010 and 30 GW by 2020, compared with 1.3 GW in 2005 • Biomass capacity to reach 5.5 GW in 2010 and 30 GW in 2020, compared with 2 GW in 2005 • Renewable Energy Technology - China is the only journal in its field legally sending information into China. The magazine has been granted the Economic Information Agency’s (EIA) official “Kan Hao” license which allows us to operate a subscription service in China. • Published in both Chinese and English in a format that combines attractive design with the very highest production standards, Renewable Energy Technology - China is the official journal of the Chinese Renewable Energy industry. As the only Government endorsed foreign journal in this sector, Renewable Energy Technology is poised to unlock new opportunities for your company throughout China. Readers include executives, management, technical professionals and key decision makers from: Government / Industry / Policy Makers Renewable Energy Authorities Government Procurement Offices Municipalities / Urban Planning Research & Development Institutes Design Institutes Environmental Consultants Contractors / Sub Contractors Utilities / State Grid / Power Bureaus Transportation Companies OEMs / End Users / Project Developers: Solar Cell / Panel / Thin Film manufacturers Solar / Wind Farm developers and owners Solar Heating / Cooling manufacturers Hydro Turbine Manufacturers Hydro Dam project developers and owners Wind Turbine manufacturers Biomass plants Geothermal plants Recovered Energy Generation (REG) plants The publication enjoys a close working relationship with: Chinese Renewable Energy Industry Association; China Academy of Environmental Planning; Beijing Environmental Protection Bureau; NDRC Examples of Chinese subscribers: Solar: Yingli Green Energy; Himin Solar; Suntech; Trina Solar; ENN; LDK; JA Solar Hydro: Three Gorges; Ertan; Xiluodu; Xiangjiaba; Baihetan; Jinping Wind: Sinovel; Goldwind; Dongfang Bio: Yuan Kaiyou Green Energy; Shandong Yucheng Heat&Power;Shengchang Bio Events & Bonus Distribution at key industry events, including: 5th Dresche China International Solar Energy and Photovoltaic Exhibition (Shenzhen, October) China International New Energy Expo (Wuxi, September) China International Energy Forum (Beijing, October) Hannover Messe Energy Asia Expo (Shanghai, November) China Clean Energy Expo (Beijing, July) SNEC PV Solar Power Expo (Shanghai, May) Renewable Energy Technology is media partner to these 2009/10 events with an extra 1500+ copies distributed
Readership & Distribution • Renewable Energy Technology, is distributed on a quarterly subscription basis to named and job titled, senior decision makers and technical personal driving and implementing change in the Chinese Renewable Energy industry • From a readership survey conducted in January 2009: • 66% had been influenced by an advertisement in the publication • 20% had bought as a direct result of seeing an advertisement in the magazine • 53% shared their copy with 4 or more people • 78% had personal internet access at both home and at work • As a result of our findings, Renewable Energy Technology will be reaching a projected readership of over 40,000, per quarter from key Buyers, Project Developers, Consultants, Chief Engineers and associated professionals involved in high-tech and developing Renewable Energy projects throughout China. We will be producing both printed publications as well as sending E-copies to our database of “opt-in” subscribers. In addition, we will distribute at all major tradeshows, conferences and seminars. • Government Personnel Operations Directors • CEO/GM/President Project Managers / Developers • Heads of R&D Agents and Distributors • Chief Engineers / Technicians Procurement Officers • Consultants Plant Managers / Owners • Additional subscriptions from India, means that we will also launch an India version at the start of 2010. Brazil and Russia editions are also planned.
If you have a new technology or innovation you feel could interest our readers, please contact our editor Mark Venables on : mark.venables@cavendishgroup.co.uk To view a digital copy of any of our BRIC publications, go to: www.bric.com Key Contacts: Mr Simon Wright - Publishing Director Tel: +44 207 758 3047 Email: s.wright@cavendishgroup.co.uk Mr Adam Soroka - Group Director Tel: +44 207 758 3031 Email: a.soroka@cavendishgroup.co.uk • Advertising Rates: • Back Cover GBP 11,950 • Inside Front/ Back Cover GBP 8,950 • Double Page Spread GBP 8,950 • Full Page GBP 5,650 • Half Page GBP 3,650 • -Discounts offered for multiple bookings • Euro & Dollar Rates available upon request Cavendish Group International Ltd Sheraton House 15-19 Great Chapel Street London W1F 8FN United Kingdom Tel: + 44 207 758 3000 Fax: +44 207 758 3001 Web: www.cavendishgroup.co.uk