"The audience only pays attention as long as you know where you are going."

1. "The audience only pays attention as long as you know where you are going." Philip Crosby

2. The Visual Display of Business Information Design Skills 2: Designing a Presentation

3. Structures for the Structure: Focus Before Flow

4. Presentation Structure • External structure • Sales form • Internal structure • Flow structures (Presenting to Win)

5. Focus Before Flow Jerry Weissman, p. 48 Focusing your approach: • External structure • Internal structure • Brainstorm presentation ideas • Distill and cluster the ideas • Apply 1 or 2 flow structures • Simplify the material

6. Factors Affecting Selection of Flow Structures • The presenter’s individual style • The audience’s primary interest • Innate story factors • The established agenda • The aesthetic sense

7. Writing the Presentation Body: The 16 Flow Structures Jerry Weissman, p. 52 • Modular • Chronological • Physical • Spatial • Problem/Solution • Issues/actions

8. Writing the Presentation Body: The 16 Flow Structures Jerry Weissman, p. 52 Opportunity/leverage Form/function Features/benefits Case study Arguments/fallacy Compare/contrast

9. Writing the Presentation Body: The 16 Flow Structures Jerry Weissman, p. 52 Matrix Parallel tracks Rhetorical questions Numerical

10. Where Many Men Have Gone Before

11. Proofreading is Necessary Man Kills Self Before Shooting Wife and Daughter Something Went Wrong in Jet Crash, Expert Says Police Begin Campaign to Run Down Jaywalkers Panda Mating Fails; Veterinarian Takes Over Miners Refuse to Work after Death Juvenile Court to Try Shooting Defendant

12. Proofreading is Necessary (continued) War Dims Hope for Peace If Strike Isn't Settled Quickly, It May Last Awhile Cold Wave Linked to Temperatures London Couple Slain; Police Suspect Homicide Red Tape Holds Up New Bridges Man Struck By Lightning: Faces Battery Charge

13. Proofreading is Necessary (continued) Typhoon Rips through Cemetery; Hundreds Dead New Study of Obesity Looks for Larger Test Group Hospitals are Sued by 7 Foot Doctors Astronaut Takes Blame for Gas in Spacecraft Kids Make Nutritious Snacks Local High School Dropouts Cut in Half

14. Proofreading is Necessary (continued)

15. Proofreading is Necessary (continued)

16. Proofreading is Necessary (continued)

17. Proofreading is Necessary (continued)

18. Proofreading is Necessary (continued)

19. Proofreading is Necessary (continued)

20. Proofreading is Necessary (continued)

21. Design Your Slides for Readability

22. Left-to-right, Top-to-bottom www.mrshughes.org

23. Reading Patterns Have Impact • The conditioned carriage return: the1st Rule (left to right, return) • These can distract • Reflex to cross sweep (down and to the right) • Hockey stick movement(up into the right)

24. Reading Patterns Have Impact • Counter motion (go against the flow for impact) • Less is more (when in doubt, leave it out)

25. Title Case Rules Capitalize all words (including first and last—even if hyphenated), except for articles (a, an, the), short prepositions (of, on, in, into, to, by, with, etc.), and short linking words (and, but, or, nor).

26. Bullet Case Rules Capitalize firstword and all proper nouns (a specific person, place [ex., town, city, country, mountain, or river names], association name, or intellectual concept (ex., Archaeology, Project Apollo, American Automobile Association).

27. Use Bullets More Frequently • Observe 5 by 5 or less guideline • 5 bullets per slide maximum • 5 words per bullet • Be consistent, parallel • Use activevoice • Use one bullet sub-level, preferably • Minimize plurals and possessives

28. Use Sentences Less Frequently Jerry Weissman “The only time you need a sentence is when you need to demonstrate verbatim accuracy.”

29. Use Sentences Less Frequently Jerry Weissman “A full sentence almost always causes word wrap, which requires an extra eye sweep and more work for the audience.”

30. Arthur Helps 1813-1875 “The very best financial presentation is one that's well thought out and anticipates any questions... answering them in advance.”

31. Visual Contrast Contrast for emphasis Contrast for readability Light text on dark background (preferred) Dark text on light background

32. Restraint with Font Faces Use maximum of 3 font faces per slide Minimize ORNATE FONTS(ornate fonts) Minimize overused fonts(Arial, Times New Roman) Proportional text

33. Restraint with the Visual Noise Provide approiate background interest Minimize backgroud clutter Maximize the background contrast Minimize distracting visuals and audio Easy on the eyes

34. Make Your Presentation Easy for the Lazy Audience to Quickly Read

35. " Make visible what; without you; might perhaps never have been seen. " Robert Bresson 1901-1999

36. Design for Comprehension

37. Absorbing the Slide in 3 to 6 seconds Enga.blox.pl One concept per slide Consistency Mimimal eye sweeps The audience is lazy

38. Message AND Interest Left Brain Speech Text Numbers Sequences Right Brain Colors Graphics Shapes Patterns Sounds

39. K.I.S.S. Norman Rockwell One message per presentation One concept per slide Color Pictures and graphics Less is more Audience is lazy

40. Design for Sensory Interest

41. Media Can Strengthen Your Message • Uses multiple communication channels • Uses multiple cognitive styles • Provides change of pace • Reinforces your message or offers alternative point of view • Demonstrates your mastery of media

42. Media Can Also Weaken Your Message • Inappropriate • Lengthty • Boring • Incomprehensible • Offensive

43. Abbie Hoffman 1936-1989 “Never impose your language on people you wish to reach.”

44. www.wmconnolley.org.uk Excite Your Audience!

45. End of Section Design Skills 2: Designing a Presentation