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Industry Analysis Competitive Position Industry Foresight Recommendations for the Future

Overview. Industry Analysis Competitive Position Industry Foresight Recommendations for the Future Data Mining Social Networking Open Platform. Industry Analysis. Competitors Google, Bing, Ask Buyers Basic user, advertisers, publishers and developers Suppliers Developers and ISPs.

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Industry Analysis Competitive Position Industry Foresight Recommendations for the Future

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  1. Overview • Industry Analysis • Competitive Position • Industry Foresight • Recommendations for the Future • Data Mining • Social Networking • Open Platform

  2. Industry Analysis • Competitors • Google, Bing, Ask • Buyers • Basic user, advertisers, publishers and developers • Suppliers • Developers and ISPs

  3. Industry Analysis • Entrants • Barriers to Entry • Substitutes • Specialized Sites

  4. Yahoo!’s Competitive Position • Markets Served • Search and Advertising, Consumers, Products and Services • Core Competencies • Web Portal and Display Advertising • Strategic Assets • Brand and Trademark, Patents and Intellectual Property

  5. Industry Foresight Mobile Internet Accessibility Cloud Computing – PAAS Semantic Web Privacy Issues

  6. Yahoo! Recommendations • Data Mining • Determine Current Position • SWOT Analysis • Retrain and Recruit Employees • Acquire • Industry Analysis • Acquire to gain competitive advantage • Assimilation • Integrate • Measure

  7. Yahoo! Recommendations • Expand Social Networking • Determine Current Position • SWOT Analysis • R & D • Develop • Work-friendly networking tool • Global Campaign

  8. Yahoo! Recommendations • Expand Mobile through PAAS • Determine Current Position • SWOT Analysis • Update and adapt current applications for open platform development • Develop and Test • Develop its own open platform • Beta Test • Invite Third Party Developers • Open platform for third party developers • Increase market presence

  9. CarTaDa, Inc. Cari Jewell, Tara Houdeshell, Dave Tinker

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