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Pass Along the Recycling Karma: Make a Difference Today

Educate and motivate people to recycle by highlighting the impact of individual actions on the environment. Data shows low recycling rates in the US due to lack of awareness and personal investment. Encourage a positive recycling cycle by emphasizing the concept of karma.

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Pass Along the Recycling Karma: Make a Difference Today

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  1. What Goes Around Comes Around Arias, Baxter, & Guerra http://www.iwanttoberecycled.org/

  2. Our Assignment To educate and motivate people to recycle http://www.iwanttoberecycled.org/

  3. Our Preparation Online research Surveyed local community http://www.iwanttoberecycled.org/

  4. Research • Americans don’t recycle • According to the EPA’s most recent data from 2009, the US recycling rate was at 33.8%* • 40% of teachers surveyed recycle • Americans don’t know how to recycle • Most people could only name 2 out of the 7 possible recyclable materials Americans don’t care about recycling *http://earth911.com/news/2011/10/19/united-states-waste-in-numbers-then-and-now/ http://www.iwanttoberecycled.org/

  5. Problem Americans aren’t personally invested in recycling http://www.iwanttoberecycled.org/

  6. Strategy

  7. Creative Strategy Rational Emotional + Give your garbage another life Karma http://www.iwanttoberecycled.org/

  8. The Big Idea Pass along the recycling Karma* *Karma : what goes around comes around . http://www.iwanttoberecycled.org/

  9. Creative Execution http://www.iwanttoberecycled.org/

  10. Print Ad

  11. The canyourecycle today, could live in your father’s pacemaker tomorrow Americans recycle only 33.8% of all recyclable materials. That’s a lot of room for improvement. Why wait till tomorrow to make a change? After all, what goes around comes around. Pass along the recycling karma. http://www.iwanttoberecycled.org/

  12. Outdoor Activation

  13. Outdoor launch in key locations • Digital display with rotating positive karma messages when you recycle • Reward program on website will allow people to redeem prizes to incentivize further ...Get your Karma Rewards at iwanttoberecycled.org http://www.iwanttoberecycled.org/

  14. Partnership

  15. Partner with major manufacturers and retailers of recyclable materials • Mark all social media display ads with our message Pass along the recycling karma today. www.iwanttoberecycled.org http://www.iwanttoberecycled.org/

  16. THANK YOU. Now it’s your turn to pass along the karma… http://www.iwanttoberecycled.org/

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