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NYKAA’S DIGITAL MARKETING STRATEGY

Nykaa uses all digital platforms to reach its target audience including content marketing, influencer marketing, social media, email marketing, and many other SEO techniques which puts them at the top of the list all Google searches related to cosmetics.<br>https://himanshilalawatblog.blogspot.com/2023/03/what-digital-marketing-strategy-makes.html

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NYKAA’S DIGITAL MARKETING STRATEGY

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  1. NYKAA’S DIGITAL MARKETING STRATEGY

  2. ABOUT NYKAA Nykaa is one of the first beauty e-commerce platforms, launched in 2012. FalguniNayar, the former managing director of Kotak Mahindra, first came up with the brand concept. She then turned the store into an e-commerce portal and added all the necessary cosmetics and skincare products.

  3. NykaaLuxe and Nykaa on-tendance are the company's two offline retail fixtures. The Luxe format focuses on the house collection, as well as all other national and international brands. The e-commerce store has three large warehouses in Mumbai, Delhi, and Bengaluru, from where it ships products across the country. • In 2015, the company launched its product line, which was well-received by customers. The brand launched its bath and body care line in 2016, and it quickly became a hit. • Nykaa has over 1300 brands with the largest collection of beauty brands in India • They also bring the best international brands to India. Some of the best Instagram beauty trending products are already available on Nykaa and are only available on their website and app. Popular international brands such as Huda Beauty, Glam Glow, MAC, K-Brands, and even Farsali's Unicorn Tears are the first to arrive at Nykaa. • Nykaa also has a range of affordable and popular makeup and skincare products on-site.

  4. Nykaa’s Marketing Strategies

  5. 1. Social Media Marketing Strategy Facebook and Instagram Marketing Strategy Nykaa dominates the social space with its rich, small, and easy-to-consume content. The company has accounts on various social networking sites.

  6. Influencer Marketing Actor JanhviKapoor as the brand ambassador, Nykaa still relies heavily on influencers and content creators to drive new brand launches and sales. Influencers are an important aspect of a company's content marketing strategy because they help educate customers and make the best decisions for themselves. Nykaa believes that building long-term relationships with influencers increases consumer trust and engagement.

  7. YouTube Marketing Nykaa has a YouTube channel called "Nykaa TV" which offers video tutorials on how to use cosmetics and fashion products and how to keep up to date with society. It focuses on providing content for consumers such as beauty, self-care tips, grooming tips, and more. to target customers.

  8. 2. Search Engine Optimization (SEO) Strategies Nykaauses SEO services to increase organic traffic and brand awareness. The cosmetics company has also streamlined its blog and articles so Google can index and search them quickly.

  9. Website Overview Nykaa has an "amazing" website overall. With a domain authority of 78, they have an edge over their competitors and drive a lot of organic traffic to their website.

  10. Content Marketing Nykaatransforms its audience into customers by offering them a range of consumer products. Nykaa blogs about beauty, cosmetics, and personal care on her website "Nykaa Beauty Book". The brand produces video content such as beauty tutorials, DIY, etc.

  11. 3. Email Marketing Strategy The company uses blogs, tutorials, and targeted advertisements on its main platform. The site is dedicated to having a positive impact on the beauty and fashion industry. It also focuses on providing customers with quality goods and services at deeply discounted prices.

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