The Crystal

2. The Crystal The Crystal is a Sustainable Cities Initiative by Siemens exploring how we can create a better future for our cities

3. Why the Crystal? • Hub for dialog and learning • Center where experts, business leaders, decision-makers, students and citizens around the world come together • Place to find solutions to challenges facing cities: • Urbanization • Demographic shifts • Climate change • More than half the world's population lives in urban areas • Expected to be 70 percent by 2050 • Cities drive growth and generate approximately 80% of global GDP • Cities account for: • 2/3 of global energy demand • 70 percent of worldwide greenhouse gas emissions • Cities need to strike a balance between three fundamental goals: • Quality of life • Economic competitiveness • Environmental protection

4. At a Glance • Audience is urban decision makers, infrastructure experts and general public • Combined office, exhibition and conference facilities • Office 100 desks, 2000m2 exhibition space, 270 seat Auditorium • Seat of Global Center of Competence Cities • Conference Program for dialogue on sustainable urbanization

5. Flagship Project of the Regeneration of East London • Between Olympic Park and ExCel in London • Close to London City Airport • Good connections to the London public transport system • Emirates Cable Car is directly next to the Crystal

6. Architectural Vision

7. One of the most sustainable buildings in the world Outstanding Meet the highest local standards for a sustainable building Platinum Meet the highestglobalstandard for a sustainable building

8. The Building

9. A Sustainable Building 3 5 2 8 7 6 4 1

13. The Exhibition

14. The Exhibition Highlights Future Trends, Challenges and Solutions Planned to attract: City decision makers (mayors, politicians, architects, planners) Infrastructure Experts Experts (NGO’s, academics) Families, local community, schools and tourists Organized to inspire: Ten zones that attract, inspire, inform and encourage visitors to problem solve and participate Designed for learning: Drive conversation around urban sustainability issues including the megatrends, challenges and solutions

15. Forces of Change Shows how demographic change, urbanization and climate change impact all parts of people’s lives - from politics and the economy, to quality of life and the environment.

16. Creating Cities Showcases the multi-faceted decision-making, holistic urban planning and monitoring needed when shaping and running our cities

17. Smart Buildings Highlights the high-levels of inefficiencies in most buildings. Offers solutions such as smart buildings, reducing resources, and making buildings more efficient. Safe & Sound Presents the diverse risks in a city and ways these risks can be detected, prevented and responded to in order to make the city more resilient. Focuses on safety and security, including incidents such as crime, access control and fire.

18. Keep Moving Explores the increased need for transport infrastructure as people move to cities. Discusses the significance of road and rail electrification and green transport choices, integrated traffic solutions and e-mobility.

19. Water is Life Focuses on the importance of water as a precious and finite resource. Explores solutions that provide access to drinkable water including rainwater harvesting, waste water recycling, desalination, stopping leaks, reducing water use and improved water management Go Electric Highlights the difficulty of matching energy supply and demand and providing clean energy. Explores the move to a new electricity age. Solutions include decentralised and centralised energy generation, smart grids, energy storage and uptake of renewables.

20. Healthy Life Displays the strain a growing and aging population is putting on healthcare systems. Solutions include keeping healthy, personalising medicine, preventing diseases, reducing costs through efficient processes and infrastructure. Clean and Green Exhibits the pressure that increased waste, pollution and reduced air quality places on our environment. Features ways to improve air quality, waste management and CO2 emissions.

21. Future Life Presents a realistic, positive and possible future in a sustainable city by mid-century, based on London, New York and Copenhagen.

22. A Unique Setting for Meetings and Events • State-of-the-art 270-seat auditorium and 6 meeting rooms • On site catering and café • Full conference and seminar program in development

23. Conferences and Events The Crystal will promote dialog and collaboration as key components of urban innovation and creation of sustainable cities. Using its dynamic environment, the Crystal will host a range of international conferences, to stimulate global thought leadership on trends like urbanization, demographic and climate change Recent Events Urban Planning for City Leaders Jointly organized by UNHABITAT and Siemens DLD Cities Jointly organized by Digital Life Design and Siemens International Federation of Housing and Planning Hosted at the Crystal

24. The Center of Competence Cities

25. Centre of Competence Cities • The Crystal is the home to Siemens Global ‘Center of Competence Cities • Cross discipline teams will work together to discuss how to make the world’s cities more sustainable • The COC Team goals: • Focus on building strategic partnerships • Conduct urban research • Foster cross division and cross-sector solutions • Bring together city experts

26. Global Network of City Account Managers Coordinated out of CoC • Siemens’ Infrastructure and Cities Sector has enhanced its focus on needs of city and infrastructure customers • Worldwide network of City Account Managers will: • Collaborate closely with cities early in planning cycle • Understand challenges and become trusted advisors • Offer complete solutions to transform cities through sustainable technologies • Deliver expertise to urban centers around the world • Drive future trends and pioneer innovative solutions

27. Online Resources facebook.com/thecrystalorg Web: thecrystal.org @thecrystalorg