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Unified Communications Market Update & Forecast

Unified Communications Market Update & Forecast. Blair Pleasant COMMfusion LLC and UCStrategies.com 707-538-4368 bpleasant@commfusion.com www.commfusion.com www.ucstrategies.com. What We ’ ll Cover. Definitions & the 2 types of UC UC Trends A Look at the Players

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Unified Communications Market Update & Forecast

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  1. Unified Communications Market Update & Forecast Blair Pleasant COMMfusion LLC and UCStrategies.com 707-538-4368bpleasant@commfusion.com www.commfusion.com www.ucstrategies.com

  2. What We’ll Cover • Definitions & the 2 types of UC • UC Trends • A Look at the Players • UC Market Numbers and Projections • How to Get Started

  3. Some Level Setting Unified Communications is: • Unified Messaging on steroids • VoIP or a nice new IP PBX • A single product from a single vendor • The name of a new rock band • None of the above Correct Answer: E – None of the above

  4. Definition of UC • Communications Integrated to Optimize Business Processes (ucstrategies.com) • UC integrates real-time and non-real time communications with business processes and requirements • Uses presence capabilities for coordination, and presents a consistent unified user interface and experience across multiple devices and media types.

  5. Business Process/ Application Integration Client AccessUser Experience UC Elements Mobility Presence, plus rules Messaging (IM, email, UM, chat) Call Control/VoIP Conferencing/Collaboration(audio/video/web)/(workspaces) Improve user and group productivity, drive dynamic collaboration, and simplify business processes Presence is at the core

  6. 2 Types of UC • UC – User Productivity (UC-U) • At the personal / individual user level • Hard to measure and aggregate in ROI • UC – Business Process (UC-B) • At the business level - enterprise as a whole • Significant and measurable (track ROI) UC UC-B UC-U

  7. UC Value Business Transformation Enterprise Business Process Integration/ CEBP Conferencing/ Collaboration Teams/ Work- groups Benefits Basic UC Individual Worker Personal Productivity Workgroup Productivity Enterprise Bottom Line Return on Investment

  8. UC Benefits & ROI

  9. UC Trends

  10. Trends Driving Need for UC One # service Mobile extension Expert Agent Social SW Conferencing & Collaboration tools Presence, IM, click to call, unified interface, UM CEBP

  11. A Look at the Enterprise UC Players

  12. No One Vendor Does It All *Most switch vendors also offer voice mess’ng, confg/collab, mobility ** Most IM/Presence vendors also offer voice mess’ng, cong/collab, mobility

  13. Switch Vendor UC Offerings

  14. Desktop/IM Vendors

  15. Enterprise UC Market Forecasts Adoption, Trends

  16. Measuring the Market UC

  17. Total vs. “True” UC Market Forecast Source: COMMfusion LLC Unified Communications 2009-2013 Not yet published

  18. Net or True UC Revenue Forecast Source: COMMfusion LLC Unified Communications 2009-2013 Not yet published

  19. What’s in Store? • UC becomes a “loss leader” • Prices drop – UC Bundles • All PBX vendors becoming software vendors - Phone systems lose value - new strategies needed • Avaya, Cisco, MSFT battle for industry leadership • Microsoft slowly displacing traditional PBX vendors • Will Google have enterprise voice/UC offering? • Mobile devices will supplant desktop phones • Social media/social networking integration • Tablets gain traction • Video, video, video

  20. How To Get Started

  21. UC Continuum – Telephony Model IP Communications Enhanced IP Communications UC – User Productivity UC – Business Process Presence Instant Messaging Advanced Mobility Conferencing/ Collaboration Call Mgt (Automated) Screen Pop Advanced Rules Basic integration with business processes & applications Integration with Business Processes Communication-Enabled Business Processes Communication- Enabling Vertical & Horizontal Apps SIP Interfaces, and links to cellular phones Unified Messaging IP PBX CTI-like capabilities

  22. UC Continuum – Desktop Application Model Desktop Application Enhanced Desktop Application UC – User Productivity UC – Business Process Integration with Business Processes Communication-Enabled Business Processes Communication- Enabling Vertical & Horizontal Apps • Communication Capabilities: - Presence - Click to call - Click to Conference - Directory calling • Incoming screen pop • Call Control - Messaging (EM, IM, VM, UM) • Advanced Mobility • Advanced Rules Portal Presentation -- Desktop and Mobile -- Web or PC Client CTI Telephony Links to TDM or IP PBXs Interface to mobile data devices Speech Access IBM Microsoft Other

  23. What to Consider • Deploy UC to help your company do what you do best. • Design and deploy the solution with your people, processes, and business objectives in mind. • Focus on communication-enabling the business process • Technology choices are based on the business needs and application designs, not vice versa.

  24. One Approach That Works:

  25. Final Thoughts UC is a vision or philosophy that leads to solutions – it is not a product!

  26. Thank you • Questions???? • Contact me at bpleasant@commfusion.com • For more info, go to www.ucstrategies.com • Follow me on twitter @blairplez

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