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Research as a Creative and Strategic Thinking Process

Research as a Creative and Strategic Thinking Process. How do creativity and strategy fit into analytic research?. Exploring Research. Research is a ‘thinking person’s game’ and a ‘whole brain endeavour’ that uses both the Creative Right Brain and the Logical Left. The Logical Left

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Research as a Creative and Strategic Thinking Process

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  1. Research as a Creative and Strategic Thinking Process How do creativity and strategy fit into analytic research? O'Leary, Z. (2004) The Essential Guide to Doing Research. London: Sage Chapter One

  2. Exploring Research Research is a ‘thinking person’s game’ and a ‘whole brain endeavour’ that uses both the Creative Right Brain and the Logical Left O'Leary, Z. (2004) The Essential Guide to Doing Research. London: Sage Chapter One

  3. The Logical Left Analytic Logical Temporal Sequential Orderly Systematic Formal Linear Verbal Factual Concrete The Creative Right Intuitive Spontaneous A temporal Random Diffuse Causal Informal Holistic Non-verbal Imaginative Metaphoric Left and Right Brain Attributes O'Leary, Z. (2004) The Essential Guide to Doing Research. London: Sage Chapter One

  4. The thinking processes of the ‘creative’ often involve: • Fluency and flexibility • Originality • Remote associations • Redefinitions • Sensitivity to problems • Acceptance of ambiguity • Divergence O'Leary, Z. (2004) The Essential Guide to Doing Research. London: Sage Chapter One

  5. The Construct of Research • Scientific research was born of positivism adopted the assumptions of that paradigm including: • a knowable and predictable world • empirical and reductionist research • objective and expert researcher • hypothesis driven methods • and statistically significant, quantitative findings O'Leary, Z. (2004) The Essential Guide to Doing Research. London: Sage Chapter One

  6. The Construct of Research • Over the past decades, the assumptions of positivism have been brought into question. Post-positivists researchers acknowledge: • a world that is ambiguous and variable • research that can be intuitive and holistic • researchers that can be subjective and collaborative • methods that can be inductive and exploratory • and findings that can be idiographic and qualitative O'Leary, Z. (2004) The Essential Guide to Doing Research. London: Sage Chapter One

  7. The Assumptions O'Leary, Z. (2004) The Essential Guide to Doing Research. London: Sage Chapter One

  8. Putting it all together • Getting your head around the pieces of the research jigsaw can be confusing • The major pieces of the puzzle include… O'Leary, Z. (2004) The Essential Guide to Doing Research. London: Sage Chapter One

  9. Laying the Groundwork • Understanding the need for creative and strategic thinking in research • Appreciating research as a ‘construct’ • Being able to wade through complexity • Developing strategies for staying on top of the process (see Chs 1 and 2) O'Leary, Z. (2004) The Essential Guide to Doing Research. London: Sage Chapter One

  10. Defining the Question • The art and science of knowing what you want to know • Developing researchable questions that can direct methods (see Ch 3) O'Leary, Z. (2004) The Essential Guide to Doing Research. London: Sage Chapter One

  11. Researching Reflexively • Negotiating power, politics and ethical responsibilities (Ch 4) • Getting a handle on the criteria and indicators of good research (Ch 5) O'Leary, Z. (2004) The Essential Guide to Doing Research. London: Sage Chapter One

  12. Exploring the literature • Knowing what to read • How to find it • How to put boundaries on it • How to organize it • How to annotate it • How to construct arguments with it • How to write a literature review (See Ch 6) O'Leary, Z. (2004) The Essential Guide to Doing Research. London: Sage Chapter One

  13. Exploring design, methodologies, and methods • Being able to think your way through the logistics and practicalities of methodological design (Ch 7) • Being able to: • explore populations (Ch 8) • delve deeper (Ch 9) • facilitate change (Ch 10) • Working through the nitty gritty of data collection (Ch 11) O'Leary, Z. (2004) The Essential Guide to Doing Research. London: Sage Chapter One

  14. Communicating through research • Crafting a compelling and credible storyline through reflexive analysis (Ch 12) • Writing up and disseminating your work (Ch 13) O'Leary, Z. (2004) The Essential Guide to Doing Research. London: Sage Chapter One

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