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Diversification

Diversification. NAMM 2012 Jeff Mozingo, Presenter. Sales. Sales. Listen to what customers ask for and implement. Offer rentals beyond band and orchestra instruments

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Diversification

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  1. Diversification NAMM 2012 Jeff Mozingo, Presenter

  2. Sales Sales Listen to what customers ask for and implement • Offer rentals beyond band and orchestra instruments • We are expanding our rental inventory to include acoustic drums, electronic drums, electric guitars, acoustic guitars and digital pianos

  3. Sales Change the look and set-up of your store • We’ve included a mini-stage in our showroom where customers can try out product in a live venue • Roland’s Friend Jam

  4. Sales Sales Partner with outside companies to increase sales • Childbloom Guitar program- educational, in-school elementary school program

  5. Sales Sales Expand your road reps • Churches • Country Clubs • Assisted Living Facilities • Plus offer instrument drop-offs, pick-ups and product repairs

  6. Lessons Offer FREE Monthly In-Store Jams • Bluegrass Jam • Acoustic Guitar Jam • Blues & Rock Jam • Offer incentives • Special promotions • Product demos

  7. Lessons Expand your class offerings • Daytime Classes Geared Toward Home-Schooled Youth • Mozingo Music Fine Arts Academy • Musical Theatre Productions • Audition, Acting & Singing Workshops • Ukulele Group Class • Roland V-Drum Lab

  8. Lessons • Monthly highlights of our students and teachers • Students perform in the community

  9. Advertising and Marketing • In-store television for digital advertising and upcoming events • Groupon – lessons promotions • Living Social – sales promotion • Social Media • - Facebook • - Twitter • - YouTube

  10. Advertising and Marketing Radio • Talk Radio • Christian Radio Station • - Sponsored events • Christmas Radio

  11. Advertising and Marketing Community Involvement • Battle of the Bands Competitions • - 10 in ’11 • - Battle at Busch

  12. Advertising and Marketing Community Involvement • Sponsor community events • - Ellisville Farmer’s Market • - O’Fallon Jammin’ Concert Series • Partner with local charities • - Six Strings Heroes: honoring our veterans • - Cardinals Care

  13. Advertising and Marketing Offer In-Store Clinics at a minimal cost • Mandolin Clinics • Guitar Clinics • Percussion and Drum Clinics • Band Clinics • Theory Clinics

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