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Boost Your Website's Visibility: Effective Marketing Strategies

Learn key strategies like Search Engine Optimization, Social Media, Video Marketing, and Partnership Marketing to enhance your website's reach and attract more visitors. Discover ways to optimize your content, drive traffic, and increase brand presence online.

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Boost Your Website's Visibility: Effective Marketing Strategies

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Presentation Transcript

  1. Market Your WebsiteBrand Your Museum

  2. Market your website • Search Engine Optimization • Spread the Word • Social Networking • Partnership Marketing

  3. Search Engine Optimization • Search Engines – Google, Yahoo • Drive people to your site by typing in relevant keywords. • Natural results • Sponsored links • SEO rankings

  4. Search Engine Marketing • Ways to optimize your site • Internal links – to other relevant content on your site • Keywords in text, headers, headlines • External links – to other relevant sites • Be Popular – links from other sites to yours • New Content

  5. Search Engine Marketing • Paid Search • Works like an auction – best placement goes to highest bidder. • Pay-per-click – pay when they click on your ad and land on your web site • Can set a budget • Can target geographically • Increases brand presence online…but does not always generate qualified leads or visitors to your site.

  6. Spread the Word • Blast your URL – it should appear everywhere. • Email tag • Business cards & Collateral • Advertisements • Include your URL in articles you publish. • Professional journals • Earned media • Newsletters

  7. Social Media • Social networking – Facebook, myspace, twitter • Communicate directly with your targeted audiences • Access to segmented customers • Attract “like-minded” followers • Interactive – chat with a curator • Continual communication with ease and speed – bypass traditional PR

  8. Social Media • Need to define clear marketing objectives and target audiences • Create compelling content • Presence or paid advertising • Be loyal to your brand • Don’t be a nuisance

  9. Videos and Blogs • Growing in popularity • Interactive mediums • Rate and review • Share personal experiences • Ask and answer questions • Quality and Content

  10. Partnership marketing • Cross link with partners • Build alliances outside of your geographic area • Stay in touch with your visitors • Maintain a good database • Newsletters • Email blasts • Annual membership correspondence • Annual reports

  11. Marketing & Branding • Measure your efforts • Google analytics • Twitter search – see who is discussing specific topics • Put links on your website to Twitter and Facebook

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