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AbeBooks Bookseller Meeting London, 20 th April 2009

AbeBooks Bookseller Meeting London, 20 th April 2009. Agenda. Introduction Workshop: Sell more books using photos -- Coffee Break -- New and upcoming products and services Roundtable with Hannes Blum (AbeBooks President & CEO). 2. Sell more books using photos - Topics.

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AbeBooks Bookseller Meeting London, 20 th April 2009

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  1. AbeBooks Bookseller Meeting London, 20th April 2009

  2. Agenda Introduction Workshop: Sell more books using photos -- Coffee Break -- New and upcoming products and services Roundtable with Hannes Blum (AbeBooks President & CEO)

  3. 2. Sell more books using photos - Topics 2.1 Photos on AbeBooks – the basics 2.2 Why should I add photos? 2.3 Where should I start? 2.4 How can I upload images? 2.5 How we promote your books with photos 2.6 Possible future enhancements

  4. 2.1 Photos on AbeBooks – the basics Add pictures of your titles at no extra cost Listings with bookseller-supplied photos are marked in search results Buyers can refine search by “bookseller-supplied photos” Option to “View larger image” Available for every book in your inventory Adding books is EASY and FREE!

  5. 2.1 Photos on AbeBooks – the basics New window for enlarged image Images appear on book details pages with option to view larger image

  6. 2.1 Photos on AbeBooks – the basics Refine search to view books withbookseller supplied photos Photos in Search Results pages make your listings more attractive to buyers

  7. 2.2 Why should I add photos? Our research shows that using photos does influence sales!

  8. 2.2 Why should I add photos? They provide buyer reassurance on an item. Interesting photos attract the attention of browsing customers. Books with photos can be displayed in promotions or featured directly on the website. Book Carousel on AbeBooks.com Homepage Adding a picture to your book will increase your chances of selling this item by around 30%

  9. 2.3 Where should I start? Valuable books Splendid bindings Beautifully illustrated books Interesting cover images or dust jackets Prints & Maps

  10. 2.4 How can I upload photos? STEP 1: Taking the photo Highlight important features Possibility to combine photos Use a neutral (white) and seamless backdrop A simple digital camera works Important: Good lighting

  11. 2.4 How can I upload images? – STEP 1 “3D” photo shows binding and cover Books signed or inscribed by the author Combination of 3 photos in 1 image

  12. 2.4 How can I upload images? – STEP 2: Transferring the file to your computer • Resize to less than 100KB • - Using tools such as Irfanview or Photoshop • Rename the file with book number or ID • Save as a .gif or a .jpg file

  13. 2.4 How can I upload images?– STEP 3: Uploading your image • Via online Members Menu • Through the ftp server (ftp.abebooks.com – User ID and password required) • More than 1 image in a ZIP file Upload pictures easily via your Members Menu

  14. 2.5 How we promote your books with photos • Regular newsletters in all website languages to subscribers • Titles displayed on Rare Book Room or bookseller favourites page • Targeted marketing emails to buyers You will profit from these additional free marketing channels by uploading photos!

  15. 2.5 How we promote your books with photos Our UK Rare Book Room andotherspecialpages promote bookswithphotosandhighlightbooksellerfavourites

  16. 2.6 Possible future enhancements • Automatic resizing of uploaded pictures to speed up process for sellers • Allow several pictures for 1 listing • Batch processing of pictures • What are your ideas & suggestions?

  17. 3. New and upcoming products and services - topics 3.1 AbeBooks & Amazon 3.2 New Bookseller Storefronts 3.3 New Reviews on Book Detail Pages 3.4 Other projects

  18. 3.1 AbeBooks & Amazon • AbeBooks was acquired by Amazon.com Inc. in 2008 • AbeBooks will continue to operate as a stand-alone business with all aspects of AbeBooks' bookseller and customer experience remaining intact. • We expect this change to allow AbeBooks to expand its offerings and introduce new features and services to enhance the book buying and selling experience.

  19. 3.2 New Bookseller Storefronts Upload your own store photo or logo Contact details and Ask-A-Question link Search & Browse functions (Search Mask, Catalogues & Categories) 3 available colour schemes Yournewstorefronts will increasethevisibilityof yourbusinessandyourinventory on Google & Co.

  20. 3.2 New Bookseller Storefronts (further examples)

  21. 3.2 New Bookseller Storefronts How to assign categories to your books • Assign in OIMS / via your Members Menu • Upload CategoryIdswithyourfile • UseHomeBase 3

  22. 3.3 New Reviews on Book Detail Pages (NB: ISBN books only) Average Customer Review Editorial Content New Customer Reviews New, richcontent on bookdetailpages will increase buyerconfidenceandyoursales

  23. 3.4 Other projects • Endeca Upgrade • Book price + Shipping • HomeBase 3 • Wants improvements AbeBooks will continue to improve products focusing on projects that will increase item sales

  24. 4. Roundtable with Hannes Blum (AbeBooks President & CEO) • Questions?

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