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Why Product Transparency is Important for eCommerce Success

One of the problems that hold back online shopping desire is that products are distant and untouchable. https://www.imediadesigns.ca/2017/01/28/why-product-transparency-matters-to-your-e-commerce-business/

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Why Product Transparency is Important for eCommerce Success

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  1. Why Product Transparency is Important for eCommerce Success One of the problems that hold back online shopping desire is that products are distant and untouchable. With the “?t problem” virtually “impossible” to address currently, you have to make the best out of the two “possible” things that online shoppers can do — read and PDFmyURL lets you convert a complete website to PDF automatically!

  2. see. Online shoppers largely rely on photographic representa?on which holds the promise of the actual look and material of an item when making a purchasing decision. Therefore, your eCommerce website visitors should have an easy access to clear and realis?c-looking pictures that demonstrate the true quali?es of a product. Make sure that your product images o?er mul?ple-angle shots and zoomable details if you are not able to provide video demos. Moreover, consumers are evolving. They now have a greater thirst for product informa?on as well as transparency about the way the product was made than the previous genera?ons. They subsequently put assessment of that informa?on into their value equa?on when deciding whether to buy a product or not. For instance, “Know your factories”, “Know your costs” and “Always ask why” are the headings that appear on Everlane’s “About us” page. The e-commerce startup claims to o?er the “transparent pricing” by drawing a crystal clear picture of the “true cost” of luxury clothing produc?on that includes materials, hardware, labor, du?es, and transport costs on the product pages. The pricing transparency has gained Everlane both spotlights and sales in an industry that is known for shrouding the connec?on between what it costs and what you’ll pay. PDFmyURL lets you convert a complete website to PDF automatically!

  3. Besides conversions, transparency also builds credibility. According to the 2015 Nielsen Global Corporate Sustainability Report, 66% of the global consumers men?on that they are willing to pay more if they know a brand is socially-conscious. The majority (73%) of global millennials are willing to pay extra for sustainable o?erings. And the biggest in?uencing factor for 62% of those consumers is about brand trust. But what it takes to build that trustworthiness is not as simple as just showing consumers the origin and manufacture loca?ons. It should be demonstrated in ways that are more authen?c and meaningful. The willingness of paying more that comes from the socially- conscious minds won’t arise without the brand enuncia?ng each word behind how exactly the products were made. Another way to improve product transparency is displaying the product stock level. If a shopper ?nds out the product they like to purchase is out of stock during the checkout, they are very likely to abandon their shopping cart at the last minute. Hence, display the product availability and, if possible, the es?mated days that it takes to refill the inventory on the product pages prominently. While your customers are generally sa?s?ed with the informa?on available but if they feel like knowing something, they want to know now. And if they can access the informa?on they are seeking right PDFmyURL lets you convert a complete website to PDF automatically!

  4. now. And if they can access the informa?on they are seeking right away from you, you will have a greater chance of having a happy and loyal consumer. Product transparency has become a trend with more and more big- name eCommerce brands opening up to online shoppers. However, every trend is followed by a bandwagon. Many eCommerce businesses got on the bandwagon only because consumers are paying a?en?on. Transparency must become a mindset and be translated into authen?c narra?ves and then be integrated into your marketing messages. ABOUT IMEDIA DESIGNS CONTACT US LATEST WEB DESIGN NEWS PARTNERS Web Design Toronto Agency, ​TORONTO ​ 481 University Why Product Transparency is Important for eCommerce Success iMedia Designs is full-service Avenue, Suite 703 digital agency that helps Toronto, Ontario M5G 2E9, brand create unique identity CANADA​ eCommerce Businesses Need a Content Marketing Strategy through striking website +1-647-975-8631 design, web development and PDFmyURL lets you convert a complete website to PDF automatically!

  5. design, web development and Strategy successful marketing ​MONTREAL ​1396 st How to Transform the One- Time Seasonal Shoppers into Loyal Fans campaigns. From Catherine, Suite 210 understanding the business Montreal, Quebec, H3G 2B7, process, finding custom web CANADA​ How to Choose a Payment Gateway design solutions for complex +1-514-819-7709 problems and eCommerce website design to ​NEW YORK ​275 Madison eCommerce optimization and Ave, Suite 702 marketing campaigns, we New York, NY 10016, United create result oriented digital States​ strategy. +1-646-701-5877 CALL US AT +1-800-780- 0392 Sitemap | Web design Toronto | Web development Toronto | ©2015 iMedia Designs Technologies Inc. All rights reserved   WORK SERVICES MAGENTO NEWS CAREER CONTACT US PDFmyURL lets you convert a complete website to PDF automatically!

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