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Tailor Made Tours Business Plan

Tailor Made Tours Business Plan. Evan Taylor M004610031 June 3 rd , 2013. Agenda. Introduction Framework Methodology Tailor Made Tours Service Line Marketing Strategy Financial Analysis Conclusions. Introduction. Kaohsiung becoming international city. Construction of new Cruise Port.

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Tailor Made Tours Business Plan

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  1. Tailor Made Tours Business Plan Evan TaylorM004610031 June 3rd, 2013

  2. Agenda • Introduction • Framework • Methodology • Tailor Made Tours • Service Line • Marketing Strategy • Financial Analysis • Conclusions

  3. Introduction • Kaohsiung becoming international city. • Construction of new Cruise Port. • Few tourism service providers proficient in English. • TMT a result of all of this.

  4. Framework • Quality Management in Services • Service and Relationship Quality

  5. Quality Management in Services • Providing 100% quality service not impossible. • Quality is ongoing process, strategic issue. • What does 100% quality level entail? • Gap Analysis Model of Service Quality can analyze sources of quality problems.

  6. Gap Analysis Model of Service Quality (Grönroos 114)

  7. Service and Relationship Quality • Quality ultimately is “whatever the customer perceives it to be.” (Grönroos 73) • What counts is “quality as it is perceived by customers.” (Grönroos 73) • Two Quality Dimensions: What and How

  8. Two Service Quality Dimensions (Grönroos 74)

  9. Total Perceived Quality

  10. Methodology • Fieldwork and Observation • Informal Questionnaire • Cruise Ship Industry, growth in Asia • Symposium on March 27th 2013 at 高雄海洋科大楠梓校區

  11. Fieldwork and Observation • Observations done several times at Banana Pier several times since spring 2011. • Observing types of passengers, place of origin, language. • Observed what passengers did after passing through customs.

  12. Informal Questionnaire • People were asked the following questions: • Would you like a private tour by a native English speaker? • What is the maximum number of participants? • How much would you be willing to spend? • What would you be interested in seeing?

  13. Growth of Cruise Ship Industry in Asia • 2008-2013 5 year growth and deployment trends: Asia’s capacity grew by 302%. Total share rose from 1.2% to 3.6%. (CLIA 2013) • “Asia leads the world in international tourism growth, accelerating in exotic port offerings and itineraries.” (CLIA 2013 p. 11) • Looked at 2013 Cruise Ship Data: 20 ships total in 2013.

  14. New Ship terminal and port • Kaohsiung Cruise Ship Terminal and Port Service Center to be completed in 2014. • Located near 三多五路 and 海邊路.

  15. Tailor Made Tours • Offer international visitors arriving via cruise ship the ability to explore Kaohsiung with a knowledgeable tour guide who is fluent in English. • Small, intimate: Minimum of 2, maximum of 8. • Choose from pre-defined tour packages or customize their own. • Travel in van or sedan to locations. • Ensure visitors get back to cruise ship on time.

  16. Service Line Technical: What Functional: How • 3, 6, 9 hour tours offered. • Different tour packages: architecture, ecological, historical, etc. • Ability to completely customize tour. • Sedan or van transport. • Customers not required to pay until conclusion. • Complimentary beverages. • Feedback welcomed and encouraged, especially for online review sites.

  17. Marketing Strategy • Website • Social Media • Online Advertising

  18. Target Market • International Visitors who arrive in Kaohsiung via cruise ship and are limited by time. • Visitors who want to explore and investigate Kaohsiung.

  19. Financial Analysis • Start-Up Costs • Sales Forecast • Expenses • Profit/Loss Forecast

  20. Start-Up Costs

  21. Sales Forecast

  22. Sales Forecast continued

  23. Expenses

  24. Expenses continued

  25. Profit/Loss Forecast

  26. Profit/Loss continued

  27. Conclusion • More and more international visitors, majority don’t speak Chinese. • More cruise ships visiting Kaohsiung every year. • TMT aims to fill a void in the current situation.

  28. Thank you • Q/A

  29. References • “Cruise Lines International Association 2013 Cruise Industry Update” Cruise Lines International Association. N.p.. Web. <http://www.cruising.org/sites/default/files/pressroom/CruiseIndustryUpdate2013FINAL.pdf>. 09 April 2013. • Grönroos, Christian. Service Management and Marketing: Customer Management in Service Competition. 3rd ed. Chichester, West Sussex, England: J. Wiley & Sons, 2007. Print. • “102年國際郵輪船期預報表”. File last modified 29 May 2013. Microsoft Excel file.

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