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Ethos, Logos, & Pathos

Ethos, Logos, & Pathos. The Appeals. ETHOS. Appeal to the speaker’s character speaker is credible & trustworthy emphasis on shared values between speaker and audience A person might buy nike shoes because they find Michael Jordan a credible spokesperson.

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Ethos, Logos, & Pathos

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  1. Ethos, Logos, & Pathos The Appeals

  2. ETHOS • Appeal to the speaker’s character • speaker is credible & trustworthy • emphasis on shared values between speaker and audience • A person might buy nike shoes because they find Michael Jordan a credible spokesperson. • Impression of character can be the result of speaker’s tone

  3. LOGOS • Appeal to reason • offer clear, rational ideas • Specific Details, Examples, Facts, Statistics, Expert Testimony • Acknowledge a Counterargument • Concede opposing argument may be true • Refute the validity of all or part of the argument

  4. PATHOS • Appeal to Emotion • figurative language, personal anecdotes are markers • choosing words with strong connotations • Argument that appeals only to emotion is generally propaganda

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