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“WHAT SHOULD I DO… IT’S ALL BEEN DONE…?”

“WHAT SHOULD I DO… IT’S ALL BEEN DONE…?”. LOCATING OPPORTUNITIES BY PAYING ATTENTION. MICHAEL W. PICZAK, Dipl.T., B.Comm., MBA MAY 2004. TRUE, FALSE OR UNCERTAIN:. “EVERY PRODUCT THE WORLD COULD CONCEIVE HAS BEEN DISCOVERED” Chief Patent Officer, U.S. Patent Office, 1903.

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“WHAT SHOULD I DO… IT’S ALL BEEN DONE…?”

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  1. “WHAT SHOULD I DO… IT’S ALL BEEN DONE…?” LOCATING OPPORTUNITIES BY PAYING ATTENTION MICHAEL W. PICZAK, Dipl.T., B.Comm., MBA MAY 2004

  2. TRUE, FALSE OR UNCERTAIN: “EVERY PRODUCT THE WORLD COULD CONCEIVE HAS BEEN DISCOVERED”Chief Patent Officer, U.S. Patent Office, 1903

  3. OPPORTUNITY FINDING • INDUSTRIES NEEDING A MAKEOVER • THINGS THAT DON’T WORK • LISTEN TO PEOPLE COMPLAIN • INVENT SOMETHING • THINGS PEOPLE CAN’T DO FOR THEMSELVES • THINGS PEOPLE WON’T DO FOR THEMSELVES • SERVICES COMPANIES DON’T GET RIGHT • LARGE COMPANIES DIVESTING UNPROMISING BUSINESSES • GOVERNMENTS PURSUING ALTERNATIVE SERVICE DELIVERY • THINGS THAT ARE OVER PRICED • TRENDS • PRODUCTS THAT ARE ‘RETRO’

  4. INDUSTRIES NEEDING A MAKEOVER • BOWLING ALLEY • JUNK/SCRAP YARDS • TRUCK STOPS • ROOFING BUSINESSES • GAS BARS • PLACEMENT AGENCIES

  5. THINGS THAT DONT’ WORK • NYLONS THAT RUN • CARS THAT DON’T • WINDOWS 95, 98, 2000, XP • MUFFLERS THAT LAST > 3 YEARS • LONG LINE UPS AT BANKS, CHECK OUTS, THEME PARKS, AIRPORTS, ETC. • WINDEX DISPENSERS • CELL PHONE SERVICE • DVD PLAYERS

  6. LISTEN TO PEOPLE COMPLAIN • “I FIND EVERY ONE’S GOLF BALL BUT MINE” • “WHAT LIST AM I ON SO THAT I GET MESSAGES ABOUT PHARMACEUTICAL DRUGS, VIAGRA, GENITAL ENLARGEMENT AND BEING A PORN STAR?” • “WHAT DO I DO WITH ALL THESE OLD LEGAL DOCUMENTS?” • “WHAT DO YOU MEAN YOU CAN’T OPEN THE ELECTRONIC FILES I SENT YOU?” • “HOW LONG DOES IT TAKE FOR A DOCUMENT TO MOVE COUPLE OF BLOCKS THROUGH DOWNTOWN?” • “WHAT ABOUT A WEDDING REGISTRY FOR MY POWER TOOLS?”

  7. LISTENING TO GOLFERS HAMILTON SPECTATOR MAY 12, 2004

  8. KILL THE SPAM 13/19 MESSAGES ARE SPAM

  9. LISTEN TO MEN HAMILTON SPECTATOR MARCH 2004

  10. INVENT SOMETHING • SNOWMOBILE • BOWLING • BEER CARTON • PEA-LESS WHISTLE (FOX-40 WHISTLE) • IMAX CAMERA • WESCAM CAMERA TECHNOLOGY • ICE SKATES • ICE SKATE SHARPENER • TIM HORTON’S COFFEE/TIM BITS, ETC. • ICE WINE

  11. A WORLDWIDE PRODUCT

  12. THINGS PEOPLE WANT BUT CAN’T DO THEMSELVES • SHOVEL SNOW • WALLPAPER • POOL CHEMICALS • PAINTING • RAKING LEAVES • DETAILING CARS • COOK MEALS FOR THEMSELVES • TAKE DOG FOR WALK • WATCH HOUSE WHILE ON VACATION • UNDERGROUND SPRINKLER SYSTEMS • LOOK AT HOME DEPOT SEMINARS

  13. THINGS PEOPLE WANT BUT WON’T DO THEMSELVES • CLEAN WINDOWS • PLUMBING • ELECTRICAL • CLEAN EAVESTROUGHS • REMOVE SNOW FROM ROOFS • HOUSECLEANING

  14. SERVICE: WHO DOESN’T GET IT? • FUTURE SHOP • GOVERNMENT SERVICES • BANKS • CABBIES • RAINFOREST CAFÉ • SOUP NAZI • INTERNET SERVICE PROVIDERS • MacDONALD’s • POSTAL SERVICE • AIR CANADA • GAS STATIONS • CAR REPAIR OPERATIONS

  15. CUSTOMER SERVICE: AN OXYMORON?

  16. LARGE COMPANIES DIVESTING UNPROMISING BUSINESSES • IMAX • GENNUM TECHNOLOGIES • WESCAM • GRAB A PIECE OF EQUIPMENT THAT IS BEING SOLD • GRAB A PIECE OF EQUIPMENT THAT IS BEING DUMPED

  17. GOVERNMENTS PURSUING ALTERNATIVE SERVICE DELIVERY • WASTE COLLECTION • OPERATING PRISONS • IT SERVICES • PERSONNEL RECORDS • GARBAGE COLLECTION • OPERATING BUILDINGS • OPERATING WATER PURIFICATION PLANTS • OPERATING AIRPORTS • SWITCHBOARD OPERATIONS • MAINTENANCE • PRINTING SERVICES • PAYROLL MANAGEMENT • CARE FOR THE AGED

  18. PRODUCTS THAT COST TOO MUCH • HIGH SPEED INTERNET • PRINTER CARTRIDGES • CELLULAR SERVICE • GASOLINE • BEER • LIQUOR • CIGARETTES • DIAMONDS (see 60 Minutes II piece) • WINE • MUSIC • MUNICIPAL SERVICES • GOVERNMENT SERVICES • CAR REPAIRS • ISP SERVICES • STARBUCKS/COFFEE • REAL ESTATE TRANSACTIONS ( Flat Fee Realty, www.privaterealestate.ca) • DRAWING UP WILLS • INSURANCE GENERALLY BUT ESPECIALLY SMALL BUSINESS • BENEFITS PACKAGES FOR EMPLOYEES

  19. SOURCES OF PRODUCT OR SERVICE IDEAS

  20. TRENDS • EVERY INDUSTRY HAS THEM • THESE REPRESENT ACTIVITIES, PRODUCTS, SERVICES THAT SOCIETY HAS LATCHED ON TO • REPRESENT SIGNIFICANT CHANGES IN CONSUMPTION YEAR TO YEAR • FOUND BY DOING SWOT ANALYSIS • INDUSTRY ASSOCIATIONS DO THIS WORK FOR YOU • CAN BE DRIVEN BY: • POLITICAL CHANGES • ECONOMIC CHANGES • SOCIAL CHANGES • TECHNOLOGICAL CHANGES

  21. PRODUCTS THAT ARE ‘RETRO’ • CAPITALIZING ON THE ‘RETRO’ TREND

  22. “WHAT SHOULD I DO… IT’S ALL BEEN DONE…?” PAY ATTENTION, DO YOUR RESEARCH AND FIND OPPORTUNITIES MICHAEL W. PICZAK, Dipl.T., B.Comm., MBA MAY 2004

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