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DIGITAL AGE OF DESIGN

DIGITAL AGE OF DESIGN. New Technology. Starting in the 1990’s, graphic design experienced a change from its previous postmodern look. Digital technology enabled single designers to create artwork that used to take countless numbers of people to create.

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DIGITAL AGE OF DESIGN

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  1. DIGITAL AGE OF DESIGN

  2. New Technology • Starting in the 1990’s, graphic design experienced a change from its previous postmodern look. • Digital technology enabled single designers to create artwork that used to take countless numbers of people to create. • As technologies such as the Macintosh computer, PostScript programs and PageMaker progressed, so did the face of design.

  3. Before digital technologies, graphic designers, typesetters, production artists, camera operators, platemakers and others were all involved in the process. From the 1990’s on, these narrow specializations were no longer needed. Using a desktop computer saved massive amounts of time and money, and by the mid-90’s, the number of designers working on their own increased exponentially.

  4. With the explosion of the internet, the web became another media outlet to solve design problems. Websites can bring images and messages to the mass market in a much more appealing way because of the incorporation of video and audio. Internet Explosion

  5. Wired magazine started in 1993.

  6. Keeping with the music scene of the time, graphic design also adopted a chaotic, blurred type of look in the early 90’s. It was a controversial design style, and part of the controversy of the “grunge” look came from consumers’ distrust of advertisers use of “hip” designs to sell. The “Grunge” Look

  7. “MTV” generation

  8. One publication on the cutting edge of the Grunge design scene at the time was Ray Gun.

  9. David Carson was one of Ray Gun’s most controversial art directors. His unorthodox typography was near illegible at times. His page design was a combination of blurred, overlapping and faded images and type. David Carson“inspired young designers while angering others who believed he was crossing the line between order and chaos” -Meggs

  10. Carson’s motto

  11. First found work for concert and band publicity. Chantry blends photographs, chaotic lettering, bright colors and doodled drawings Art Chantry“…a part of the anti-establishment subculture while on the other (hand) working selectively for mainstream commercial clients” -Eskilson

  12. Stefan Sagmeister“yearns for design that means something, that connects people at a human level” -Eskilson • Came up with a revolutionary stylistic device, a “tattooed look.” • He even went so far as having his assistant carve letters into his body with a knife for his legendary poster for a lecture at Cranbrook Academy.

  13. More Digital Designs

  14. Resources • Meggs, Philip. Meggs’ History of Graphic Design. Hoboken: John Wiley & Sons, 2006. • Eskilson, Stephen. Graphic Design: A New History. New Haven: Yale University Press, 2007. • Gibson, William. Ray Gun: Out of Control. New York: Simon & Schuster Editions, 1997. • www.philipsleingallery.com/view.php?todo=viewall&rtst=42&n=Art+Chantry

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