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Snapchat Marketing Guide - How To Do Marketing On Snapchat

Table of Contents<br>Table of Contents ............................................ 3<br>Introduction...................................................... 5<br>What The Heck Is Snapchat? ......................... 6<br>Getting Started ................................................ 8<br>Snapchat Marketing Plan ............................... 12<br>Sending Content ............................................. 14<br>Sending Snaps ................................................ 14<br>Snapchat Stories ............................................. 15<br>Conclusion........................................................ 17<br>Resources ........................................................ 18<br><br>You may ask this:<br>1 how brands are using snapchat for marketing<br>2 how can snapchat be used for marketing<br>3 how to do marketing on snapchat<br>4 how to snapchat marketing<br>5 how to use snapchat for business marketing<br>6 how to use snapchat for digital marketing<br>7 how to use snapchat marketing<br>8 what is snapchat marketing<br>9 who to follow on snapchat marketing<br>10 why snapchat marketing<br>11 why use snapchat for marketing

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Snapchat Marketing Guide - How To Do Marketing On Snapchat

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  1. Snapchat Marketing 101

  2. Copyright ©All rights reserved worldwide. YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER: This book is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s expressed permission. The publisher retains full copyrights to this book. The author has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information provided is free from errors; however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons, peoples, or organizations are unintentional. The purpose of this book is to educate and there are no guarantees of income, sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this book. Any product, website, and company names mentioned in this report are the trademarks or copyright properties author/publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product, website, and company names sponsor, endorse, or approve this product. of their respective owners. The COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the links contained in this book may be affiliate links and either the author/publisher/reseller will earn commission if you click on them and buy the product/service mentioned in this book. However, the author/publisher/reseller disclaim any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services. This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher. Snapchat Marketing 101

  3. In end of this EBOOK you can see top 11 snapchat marketing tools. Table of Contents Table of Contents .................................................................................................. 3 Introduction ............................................................................................................ 5 What The Heck Is Snapchat? ................................................................................ 6 Getting Started ...................................................................................................... 8 Snapchat Marketing Plan .................................................................................... 12 Sending Content .................................................................................................. 14 Sending Snaps ................................................................................................ 14 Snapchat Stories ............................................................................................. 15 Conclusion ........................................................................................................... 17 Resources ........................................................................................................... 18 Snapchat Marketing 101

  4. You Can See My own Products: PLR MONSTER Get LIFETIME access to 2000 Products Ready to Sell - For ONLY $7 - keep 100% of the profit App Builder Start Your Own Apps Empire! App Builder $9/year, UNLIMITED Apps, Get Free $1100 App Marketing Easytube Youtube Page 1 in 1 minute Easy System - See How All My Videos Rank Page 1 in Youtube, Yours Can Be Snapchat Marketing 101

  5. Call To Action Videos Double Your Video Conversion! Get 52 Call To action Videos With REAL Actors + Video Mixer Software Video Bomber Bomb YouTube With UNLIMITED Unique videos in Just Few Clicks, Fast and Easy Software! Instaquote Get Unlimited Facebook,Instagram,YouTube Unique content! Create STUNNING 100 Quotes in 7 seconds! YouTube Rank Checker YouTube Rank Tracker - Track Fast & Easy Unlimited Keywords & Videos Ranking - $7 One Time Payment! Snapchat Marketing 101

  6. Introduction Snapchat is a social network that allows users to send ?Snaps?— pictures and videos—to their followers. It’s a bit like Instagram in some ways, but in other ways it’s definitely not. We’ll talk more about how the app works later, but the closest things I can think of to describe it to you is sort of like a cross between Instagram and Periscope. Think Snapchat can’t help your business? Think again. Take a look at some of these statistics: Over 150,000,000 people use the app daily Over 10 billion videos are watched on Snapchat daily 41% of 18-34-year-olds in the U.S. use the app daily Over half of new signups are over age 25 Not only does Snapchat get a massive amount of traffic each day, it’s also incredibly effective. Their ad platform did a study that tested things such as eye tracking, emotional responses, and surveys, and the results were impressive. It found that Snapchat ads: Got twice the visual attention of Facebook ads Got 1.5 times more visual attention than Instagram ads Were 1.3 times more effective than YouTube Let’s take a look at what makes it successful. Snapchat Marketing 101

  7. What The Heck Is Snapchat? Okay, I get it. Snapchat is one of those social networks that a lot of people don’t ?get?. But remember, Twitter was once also misunderstood by a lot of people, and now it seems most people have a Twitter account. A lot of people think it’s only for younger audiences, but a pretty big chunk of Snapchat’s user base is actually 30+. It’s definitely not just for teens and tweens, nor is it just a sexting platform like so many people seem to think. As I mentioned before, the best way I can think of to describe Snapchat is a bit like a cross between Instagram and Periscope. (Periscope, if you haven’t tried it, is a live broadcasting app where your content disappears after a short period of time.) Snapchat users post ?Snaps?—photos or videos—to their followers. Users only have 10 seconds to view those snaps before they disappear forever, but they can take a screenshot during that time. There are tools that can automatically save all the Snaps you post so you can post them on other networks like Instagram, Twitter, Facebook, Pinterest, etc. So don’t think that just because Snaps appear for only 10 seconds that they’re not worth posting! Better than Snaps are Stories. Stories appear for 24 hours, and they are much more effective than simple Snaps. Think of a Snap as being a bit like a television commercial in the days before DVR and rewinding live TV. You watched the commercial, and Snapchat Marketing 101

  8. once it’s gone, it’s gone (at least until the next time it aired). If you wanted to write down a phone number or address, you had to be quick. But those commercials still accomplished a lot! Snapchat isn’t some ?perfect? marketing method by any means, but then again, none of the social media sites are ?perfect? for marketing. Each one has their own set of flaws that makes them tricky to use. You just have to learn how to make the most of each one. Fortunately, Snapchat is ridiculously easy to use. If you’ve struggled to get the hang of sites like Twitter, Pinterest, Instagram, and Facebook, don’t worry! Snapchat is crazy simple. It’s also a lot more effective for marketing than you probably think, especially if you want to appeal to the coveted under-30 age group, which makes the bulk of the Snapchat user base. Of course, as I mentioned earlier, there are plenty of users over the age of 30, too! They also have an ad platform, but they are reportedly asking for $750,000 per day to advertise on their platform. Fortunately, marketing on Snapchat for free can be just as effective, and that’s what we’re going to focus on in this guide! So let’s begin. Snapchat Marketing 101

  9. Getting Started The first thing you need to do is download the Snapchat app. It’s available for both iOS and Android, so if you have a fairly recent smartphone, you’re probably good to go. The app is free, and it’s available on the iTunes app store and Google Play. Once you have the app, you’ll need to create an account. It’s important to choose a good username, because this is how people will identify you on the site, and you can’t change it. For this reason, be sure you type the username you want correctly. Most people either choose some form of their name as their username, or they use the name of their website or company. You’ll want to choose whatever you want to brand with your Snapchat marketing— whether that is you personally, or your company or website. Many people use the same username on Snapchat as they do on Twitter to keep things consistent. It’s easier for people to remember to message you @yourname on both Twitter and Snapchat if they follow you on both platforms. You’ll also probably want to get an email address specifically for Snapchat, such as snapchat@yourdomain.com yourdomainsnapchat@gmail.com. Once you’ve signed up, you need to find some people to follow. You can tap the ghost logo at the top of the screen to bring up the user menu, and then click ?Add Friends?. or Snapchat Marketing 101

  10. On this page, you can add people in different ways: Add by Username– This lets you look people up by their Snapchat username, but you either need to know their username to add them, or search for it and hope they used an easy-to-find username. For example, to find Taco Bell on Snapchat, you just enter ?tacobell? without quotes and tap the button to add them once they show up in the search results. See why it’s important to choose an easy-to-remember username? Add from Address Book– This will search through your contacts and let you add any of them who are on Snapchat. Add by Snapcode– Snapcodes are those little yellow squares that fuction like QR codes. You can take a picture of one or download one and then choose it from your camera app to add that person on Snapchat. Apps like GhostCodes help you find people to add by interest, and you can download their code to your phone and upload it in the Snapchat app to follow them. Add Nearby– This will use your current location to find other Snapchat users and add them. But be aware that other people will see your username locally, so if you’re worried about privacy, don’t use this feature. Once you’ve added some people, you’ll want to make sure your settings are ready for marketing. To find your settings, tap the ghost icon to open your username page. Then tap the cog at the top right. This will open your settings. Snapchat Marketing 101

  11. The first setting to look for is ?Contact Me?. This is set to ?My Friends? by default, but you might want to set it to ?Everyone? to allow more people to contact you about your products or services. Next, under ?View My Story?, you’ll want to set that to ?Everyone?. This way, if your friends share your stories, other people will be able to see them, getting you more views. Finally, in ?See Me in Quick Add?, you might want to be certain this is on. This way, you will appear to the friends of your friends, thus potentially garnering more followers with no effort. Don’t forget to add a picture to your Snapchat code! To do this, just tap the ghost icon, then tap the yellow QR code thing. This will let you take a picture (it will be animated!) to show up inside the ghost on your code. Most companies use their logo here, but you can also use a moving picture of yourself. Be prepared, because it will take a couple of seconds of video to create the animation. If you want to show your logo, hold your phone still while the image is taken. Snapchat Marketing 101

  12. The previous image is an example of what a Snapchat code looks like once it’s been customized. GrubHub has simply used their logo. Don’t forget to announce your Snapchat on your blog, website, and other social media accounts. You can either post your Snapchat username so people can manually add you, or post your Snapchat code so people can download the image and scan it within the app. Snapchat Marketing 101

  13. Snapchat Marketing Plan Creating a marketing plan for Snapchat is actually extremely important, because it’s just so different from other social platforms. When you send a user a Snap, it’s generally a lot more personal than media on other platforms, because you must send Snaps directly to users. This gives it a much more personal feel, which increases engagement and response. Let’s take a look at some of the types of content that have seen success on Snapchat: Behind-the-scenes footage Real-time news and updates Contests (especially flash contests) Short instructional content (mini-tutorials) Product previews These are a few examples of the types of things you can share on Snapchat, but just about any type of content can work as long as it fits within the short format. But remember, content must be memorable to be useful on Snapchat. Because content disappears so quickly, it’s vital to post only content that will really capture attention and interest. When you create a marketing plan for Snapchat, it’s a good idea to observe some other successful brands on Snapchat, such as McDonald’s, Taco Bell, Sour Patch Kids, and Gatorade. These brands Snapchat Marketing 101

  14. have had some truly inspired campaigns that really got their companies a lot of attention, increasing their profiles considerably. Make sure you have clear goals in mind when you create your campaign. Snapchat’s strength isn’t direct selling, so it’s best to use the platform to increase your profile on other outlets, or just your brand in general. For example, you could hold contests to increase your follower count on various platforms. Or you could just post silly behind-the-scenes pictures and videos as a way to connect with potential customers and increase brand awareness. Goals will help you choose the best types of promotions to add to your Snapchat marketing plan. Snapchat Marketing 101

  15. Sending Content There are two types of content you can send on Snapchat—Snaps and Stories. Snaps are single pictures or videos that can be up to 10 seconds long. Stories are basically collections of pictures and videos, and they can be viewed multiple times over a 24-hour period. Sending Snaps Snaps come in two varieties—pictures and videos. To take a Snap, you either tap the circle in the center of the screen at the bottom to take a picture, or hold down the circle to take a video. Remember, videos can only be a maximum of 10 seconds. Once you take your picture or video, you have the opportunity to delete it if you don’t like it. Just tap the ?X? at the top left of the screen and you can then try again. To change the length of time someone can view the content before it disappears, tap the clock icon at the bottom left. This will let you choose any length of time up to 10 seconds for your Snap to be viewable. Remember, people can take screenshots during this time! If you want to write on your Snap, tap the center of your screen. Then you can type a caption for your picture. You can move the text around on the screen by holding it with your finger and moving it around. You can also draw on your Snap (yes, even videos) by tapping the pencil icon, or add stickers by tapping the square sticker icon (that has a Snapchat Marketing 101

  16. peeling corner). This is a great way to get more attention to your photos or videos! If you like the Snap, you can also download it for use on other social media sites by clicking the download button, which looks like an arrow pointing downward into a box. This will save the Snap to your camera so you can use it elsewhere. When you’re ready to send your Snap, tap the white arrow on the blue circle. Then you can choose a recipient (or multiple recipients) for your Snap. Snapchat Stories The other form of media you can use is called Stories. Stories are collections of media that appear in your account for any of your friends to view for 24 hours from the time you create them. They can be watched by anyone who follows you an unlimited number of times during that 24-hour period. Stories are great, because they allow you to send multiple related pictures and videos all at once instead of spamming your followers with a bunch of individual messages. These Stories can be much more powerful than individual Snaps, but they must be a cohesive unit to be effective. So what makes a good Story, and when should you use a Story instead of a Snap? Well, Snaps are great for quick, one-off images, such as a picture of a new menu item at a restaurant, a new clothing item you just bought, or a picture of your current location. Snapchat Marketing 101

  17. Stories are meant for things such as live events (like concerts, for example) where you’d like to add multiple photos or videos, or for things like instructional content where you could take photos or short videos of the various steps involved, such as for a craft project or recipe. HubSpot has a great article on stories here if you want more information on using stories: >> http://blog.hubspot.com/marketing/how-to-create-a-snapchat- story#sm.0000hi1p2z7uzdd2t1q1hb8f82oek Snapchat Marketing 101

  18. Conclusion As you’ve learned in this guide, Snapchat has a massive user base of millions of users who are active on a regular basis. Over 150 million people use the site daily! With this kind of built-in user base, it’s hard to keep ignoring it as a valid marketing channel. Not only is there a massive user base, but the platform is also remarkably effective as a marketing tool. Snap Ads are reported to be extremely effective and profitable. Engagement is much higher than other platforms, and although direct selling isn’t one of its strong suits, raising brand awareness most certainly is! Considering it only takes a few minutes to post content on Snapchat, and it’s free, there’s really no reason you shouldn’t be giving it a shot. What have you got to lose? Remember, content should be short, and grab attention quickly. Snapchat is all about short and sweet, kind of like Twitter. If you don’t capture attention immediately, your ads will be ineffective. All you have to do to get started is download the app. It’s free! So go download it and get started! Best of luck! Snapchat Marketing 101

  19. Resources You Can See My own Products: PLR MONSTER Get LIFETIME access to 2000 Products Ready to Sell - For ONLY $7 - keep 100% of the profit App Builder Start Your Own Apps Empire! App Builder $9/year, UNLIMITED Apps, Get Free $1100 App Marketing Easytube Youtube Page 1 in 1 minute Easy System - See How All My Videos Rank Page 1 in Youtube, Yours Can Be Snapchat Marketing 101

  20. Call To Action Videos Double Your Video Conversion! Get 52 Call To action Videos With REAL Actors + Video Mixer Software Video Bomber Bomb YouTube With UNLIMITED Unique videos in Just Few Clicks, Fast and Easy Software! Instaquote Get Unlimited Facebook,Instagram,YouTube Unique content! Create STUNNING 100 Quotes in 7 seconds! YouTube Rank Checker Snapchat Marketing 101

  21. YouTube Rank Tracker - Track Fast & Easy Unlimited Keywords & Videos Ranking - $7 One Time Payment! Top Niche Research tools Barnes And Noble Barnes & Noble.com leverages the power of the Barnes & Noble brand to offer online customers the Web's premier destination for books, eBooks, magazines, toys & games, music, DVD and Blu-ray, and related products and services. === Magazines Magazines.com has been the trusted online source for magazine subscriptions. === Dmoz DMOZ (from directory.mozilla.org, an earlier domain name) was a multilingual open-content directory of World Wide Web links. === Snapchat Marketing 101

  22. Trend Watching - Free Publications Trend watching is about coming up with (and launching) exciting new products and services for your customers, nothing more and nothing less. === Google Trends Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. === Tech meme Techmeme has become the technology news site of record for people both within and beyond the industry. === Answer Bag Answerbag (known colloquially as "AB") is a collaborative online database of FAQs, where questions were asked and answered by users. === How Stuff Works Snapchat Marketing 101

  23. HowStuffWorks is an American commercial educational website that uses various media to explain complex concepts, terminology, and mechanisms—including photographs, diagrams, videos, animations, and articles. === Trend Hunter TrendHunter.com is the world's largest, most popular trend community. Behind the scenes, we leverage big data, cutting edge innovation frameworks and award-winning methods to accelerate innovation for more than 500 brands, billionaires and CEOs, including Coca-Cola, Adidas, Victoria's Secret, IBM, Cisco, Microsoft and NASA. === Ebay eBay Inc. is a multinational e-commerce corporation, facilitating online consumer-to-consumer and business-to- consumer sales. === Find All About FindAllAbout specializes in providing custom reports to its' users from its comprehensive database. === Snapchat Marketing 101

  24. Work Smarter Not Harder! We all know that using internet marketing tools can help us get big success However, did you know that using best internet marketing tools is THE key element for real success of your business? Here is why we must use marketing tools: Use tools can help you Earn more money! Save more time! Because For almost every paid tool you can find a free alternative one! Use tools can save you time because when you have the best productivity tools, you add more hours to your day! Snapchat Marketing 101

  25. Need more customers and more leads? You must know the best tools nowadays for you to collect emails fast and easy. Do you want your site to reach higher rankings? You will find in our guide top popular SEO tools for free and also paid ones. Do you feel that you waste a lot of time working on social media marketing? We have gathered in top tools the best top social marketing tools for to automate your social media marketing. Don't know which content to write for your audience? You can find in this guide top tools that give you top ideas to generate the best texts filled with interesting content. This big list of top internet marketing tools includes almost every tool you’ll ever need to master every aspect of a digital marketing campaign Feel free to share this guide with your friends! They will definitely be thankful! ALL 100 TOP TOOLS CATEGORIES Snapchat Marketing 101

  26. Content Curation Tools Social Media Tools PPC Tools Content Optimization Tools Rank Tracking Tools Tops Keyword Research Tools Keywords Ideas Tools Technical Seo Tools Top Seo Tools Link Building Top Seo Tools Top Landing Pages Creators Snapchat Marketing 101

  27. Twitter Trending Topics Twitter Tools For Images Twitter Hashtags Top Twitter Tools Top Facebook Tools Top Lead Generation Tools Top Autoresponders Tools Build Email List Tools Top Niche Research Tools Top Trends Tools Snapchat Marketing 101

  28. Ecommerce Software Screen Capture Video Audio Tools Gif Creator Tools Free Banner Creators Tools Top Online Contests Tools Twitter Tools Twitter Analysis Management Tools Competitive Analysis Tools Backlink Investigation Tools Tools For Writers Snapchat Marketing 101

  29. Instagram Tools Notifications Monitoring Tools New Launch Products Sites Question And Answer Sites Push Notification Tools Time Management Tools Webinars Tools Heatmap Analytics Tools Free Wordpress Tutorials Website Templates builder Tools Snapchat Marketing 101

  30. Website Testing And Analysis Tools File Sharing And Data Storage Tools Brainstorming And Mind Mapping Tools Top Interstitial Traffic Networks Top Solo Ad Traffic Sources Top Native Ads Traffic Networks Top PPC Networks Top PPV CPV Networks Top Mobile Traffic Networks Infographic Submission Sites Free Video Submission Sites Snapchat Marketing 101

  31. Free Article Submission Sites CPA CPM Aff Networks Mobile Marketing Tools Scraper Extractor Tools Support Tools Graphic and Design Tools Efficiency Tools Virtual Assistant Sites Top Outsourcing Tools Traffic Analysis Tools VPN Tools Snapchat Marketing 101

  32. Integration Services Tools Social Media Analytics Tools Url Shortener Tools Content Ideation Tools Domain Name Idea Generators Domain Appraisal Tools Domain Email Tools Business Dashboard Tools Increasing Influence Payment Gateways Tools Project Management Tools Snapchat Marketing 101

  33. Customer Support Website Monitoring Tools Form Builders Website Builders Image And Cliparts Sites Design Tools Video Creating Tools Surveys Top Outreach Tools Top Live Chat Tools YouTube Marketing Tools Snapchat Marketing 101

  34. Mobile Marketing Tools Top Heatmaps Tools Top E-learning Platforms Top Content Tools Cloud File Storage Top Affiliate Marketing Sites Top Analytics Tools Top Social Advertising Tools Content Creation Tools Social Analytical Tools Monitoring Sharing Tools Snapchat Marketing 101

  35. Internet Marketing Top Forums Internet Marketing Newsfeeds Internet Marketing Top Sites Snapchat Marketing 101

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