The Power of the Purse: Women Consumers in Asia

1. Georgette Tan Vice President, Communications Asia Pacific, Middle-East & Africa MasterCard Worldwide The Power of the Purse: Women Consumers in Asia

2. Significant Demographic Changes • Women emerging as a force to reckon with in almost every sphere • A number of sociological and demographic changes responsible for these significant shifts: • Better life expectancy for women as compared to men • Women’s advancement on a rise: • Higher education • Better integration of women in the economically active workforce • Hold on managerial positions • Earning above median income

3. Women will dominate the elderly population in 2015 Better Life Expectancy Source: Book entitled ‘The Glittering Silver Market: The Rise of the Elderly Consumers in Asia’ by Dr. Yuwa Hedrick-Wong

4. Women’s Advancement MiWa : MasterIndex of Women’s Advancement Source: MasterIndex of Women’s Advancement 2006

5. Women’s Advancement MiWa : MasterIndex of Women’s Advancement Source: MasterIndex of Women’s Advancement 2006

6. …And Their Implications • Women travel more for business and pleasure • Emergence of the unique Traveler-Shopper segment • Women are increasingly in command of a higher discretionary spend

7. The Rise of Women Travelers • Ratio of male to female travelers in A/P has shifted from 90:10 thirty years ago to around 60:40 today • About 56 million of the 139 million travelers in the region are women • Figure expected to increase with women travelers matching male travelers by 2011 and exceeding them in the long term Source: Book entitled ‘Holding Up Half of the Sky: The New Women Consumers of Asia’ by Dr. Yuwa Hedrick-Wong

8. Growing Trend of Women Travelers: An Evolutionary Pattern * At 40% of total, there were 56 million women travelers in A/P in 2002 (MasterCard Estimates)

9. Growing Trend of Women Travelers: An Evolutionary Pattern

10. Women Travelers – A Generational Perspective

11. Source of Information for Travel Planning for Woman Asian Lifestyles Survey Travel as a Way of Life for Women

12. Women as Traveler-Shoppers: An Unique A/P Phenomenon Ranking of Reasons for Personal Travel (Asian Lifestyles Survey by MasterCard Worldwide)

13. US$20 billion Women will command some US$13 billion of spending power in these four cities alone Estimated retail spending by tourist shoppers in 2011 in Hong Kong, Singapore, Bangkok, Seoul Women Travelers’ Spending Power Source: Book entitled ‘Holding Up Half of the Sky: The New Women Consumers of Asia’ by Dr. Yuwa Hedrick-Wong

14. Demographic Segment to Watch Working Empty Nesters & the Elderly - Young Singles Focus on themselves - Big Discretionary spenders

15. Affluent Asia Discretionary spending by women in affluent Asia Source: Book entitled ‘Holding Up Half of the Sky: The New Women Consumers of Asia’ by Dr. Yuwa Hedrick-Wong

16. Emerging Asia Discretionary spending by women in emerging Asia Source: Book entitled ‘Holding Up Half of the Sky: The New Women Consumers of Asia’ by Dr. Yuwa Hedrick-Wong

17. Discretionary Spending Power By 2014, women consumers in Asia will command an estimated US$516 billion in discretionary spending power Source: Book entitled ‘Holding Up Half of the Sky: The New Women Consumers of Asia’ by Dr. Yuwa Hedrick-Wong

18. Thank you.