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Are You Ready for the Holiday Traffic?

Another jolly holiday season for Canadian eCommerce merchants is already here. Accenture<br>found 38% of Canadians plan to do the majority of their holiday shopping online in 2016, up 15% from last year.<br>https://www.imediadesigns.ca/mobile-application-development/<br>

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Are You Ready for the Holiday Traffic?

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  1. Are You Ready for the Holiday Traffic? Another jolly holiday season for Canadian eCommerce merchants is already here. Accenture found 38% of Canadians plan to do the majority of their holiday shopping online in 2016, up 15% from last year. Canadian’s Internet Business also suggests thata whopping of 72% of Canadian will get their holiday gifting ideas from online sources, spending about 8.6 hours on average searching for gifting ideas. Therefore, make sure the holiday traffic rush won’t crash youreCommerce website. Here are 4 tips to get you ready for the holiday traffic spikes. 1.Crawl your website First off, ask your IT department to check your website using a web crawler to spot any error such as 404 errors for pages not found and 500 server errors. Fix them as soon as you can. Also look for the missing images that could negatively impact the shopping experience.

  2. 2.Know the popular pages Secondly, dig into your Google Analytics data to see when and where the traffic surged last year. What pages were visited the most? Review your previous performance metrics against your forecast for this year. 3.Avoid heavy images and videos Heavy images and videos look festive, but they can slow down your website and affect your search engine rankings. Consider creating a lighter version of your homepage and the major landing pages. Keep page elements simple. Minimize the size of product images and videos without compromising the quality. 4.Use a content delivery network Having a load-balancing solution in place will take the pressure off your shoulder. A content delivery network (CDN) takes away traffic load from your server. At the same time, it optimizes the website loading speed for the customers who are located far away from you. The content delivery network caches content constantly from your website and distributes it to secure servers all over the world. When your visitors attempt to access your content, they will only have to pull whatever they want from the server that is closest to them, therefore they put the majority of the peak load on the CDN’s network, instead of your server. 5.Use a load balancer You might have already rolled out several holiday promotional campaigns. Keep in mind that as the traffic surges due to those campaigns, one of your servers may crash. To prevent this, use a load balancer to distribute your traffic among several web servers so that one won’t be overloaded. Moreover, if one server fails, the load balancer will automatically transfer the traffic to the other working web servers.

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