Impact Group Provides Comprehensive CPG Marketing Solutions

1. Impact Group Provides Comprehensive CPG Marketing Solutions Impact Group offers all-encompassing, results-driven food broker services to clients in the CPG industry. Since 1994, the company has grown steadily over the years to become one of the finest CPG brokers in the US. Impact Group’s teams employ a combination of considerable CPG marketing experience and proprietary tools to connect food vendors with prominent retailers. They work tirelessly to expand and strengthen Impact’s services for the benefit of their clients. With this goal in mind, Impact Group acquires and partners with companies that allow it to serve clients on a national scale. Two of the company’s most recent acquisitions are Wildfire Sales and Epic Natural Sales of Glen Cove, New York. Both agencies specialize in fair-trade, natural and organic products, which aligns with Impact’s own history of serving Fresh and Natural brands. Impact Group offers such services as: Insights: Impact Group can supply clients with data-driven insights that help them maximize sales performance. By using proprietary software solutions, Impact can provide reporting on categories, promotional efforts, assortments, distribution and more. 

2. Marketing Services: Impact Group’s CPG marketing services give clients pragmatic, actionable strategies that enable them to reach their business goals. Impact can also assist with copywriting, print production (including displays, packaging and coupons), social media management, Search Engine Optimization, public relations and brand enhancement.  Sales and Headquarter Calls: Impact Group builds strategic partnerships with the HQ sales offices of leading retailers within its geographic footprint. Impact offers best-in-class solutions for category reviews, forecasting, new item introductions and special event coordination.  Retail Sales and Operations: Impact Group’s Retail Merchandising Team provide outstanding sales support for brands. It has a team of more than 400 reps, who cover standard grocery stores, natural food retailers and mass merchandisers. Impact also uses its proprietary IRIS (Impact Retail Information Systems) software to track store visits, collect real-time feedback on store-level activity and set objectives by brand by chain by store.  Thanks to Impact Group’s food broker services, vendors have established and maintained relationships with such retailers as: Albertsons Kroger Supervalu Whole Foods Sprouts      Impact Group’s teams have won awards for their outstanding work. Fresh Gourmet picked Impact Group Seattle as Regional Broker of the Year for 2017. Also, MyChelle Dermaceuticals named Impact Group Natural Personal Care & Supplements Rocky Mountain as Broker of the Year and Diamond Club Member 2017 at Expo West 2018. For more information on Impact Group’s services, visit https://www.impactgrp.com/