Benefits of Having An Independent Insurance Brokerage

1. Independent Insurance Brokerage 5 proven ways to find success

2. Introduction • The path to succeed is becoming one of the most profitable routes for existing and new brokers​ • Independent insurance agents should grow their book of business​ • Growingthe business book means venturing into untapped territoriesand trying new things​ • The territories are within marketing, sales, staffing, and more

3. What are the 5 proven ways? 1. Set Goals​ 2. Drive, Prioritize and Nurture Fresh Leads​ 3. Tap into the Millennial Market​ 4. Find your Niche​ 5. Embrace Technology

4. 1. Set Goals • Is critical to know where you want to go, who you want to reach, how to reach those targets and what unique products you can provide​ • Helps guide the agency’s focus, trigger new behavior and prioritize task​ • Use SMART technique:Specific, Measurable, Attainable, Relevant andTime-based​ • Should be dynamic and evolving and not seen as stagnant​ • Benefits both agents and the company

5. 2. Drive, Prioritize and Nurture Fresh Leads • Prioritizing the leads can work as a fuel for your brokerage’s success​ • Creates an impact on the result of inbound marketing, client loyalty,customer retention, and revenue​ • You can beat your competitions and enjoy larger conversions quickly -targeted content, multi-channel lead nurturing, personalized emails​ • Narrow your lead types as your brokerage grows, penetrate idealmarket, and design messaging tactic

6. 3. Tap into the Millennial Market • Millennial’sare the largest living generation in the U.S.​ • Their purchasing power continues to increase as they inherit jobs andbusinesses from retiring baby boomers​ • Leverage various social media platforms like Instagram,TikTokandFacebook​ • Use planned content strategy like photos, videos, blogs, infographics • Entertain as well as educate on associate topics linked to yourproducts

7. 4. Find your Niche • The rising need and want from diverse customers have createddifferent niches of business opportunities​ • Having a passion for a specific industry is how most brokerages start their process of discovering their niche​ • Research, understand and work for this niches​ • The process takes time and a well thought out plan​ • Find where your passion lies, leverage it, develop your own experience, find the right market and understand the long-term opportunity

8. 5. Embrace Technology • Many technological breakthroughs have set a fundamentaltransformation for the independent insurance industry​ • Internet of Things (IoT), cloud computing, telematics, blockchain, and AI, are providing new ways to measure, mitigate, reduce cost andengage with customers​ • Provides opportunities to reinvent insurance brokerages andtransforms the business operations​ • Agency Management Systems (AMS) can integrate the businessprocesses or brokerages working with similar systems​ • Shifting the way insurers approach risk

9. Conclusion • Set a goal, find your niche, understand how to grow leads, search for a new market and try innovative ideas at your brokerage​ • Understand what goes into establishing your independent insurancebrokerage​ • The first step is the most important and will set the stage for long term success